This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Lead Analytic Solutions Developer, Daniel Westcott. Daniel and Jason discuss the newly announced Mobile Scorecard and Impact Calculator from Google. We delve into how DMOs can use this tool and what a faster mobile experience means to you and your visitors.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by VP of Product Development, Eric Rankin. Eric and Jason switch things up and start off by answering a question from one of our clients around what General Data Protection Regulation (GDPR) is and how it will affect them. Eric then talks about how DMOs can prepare for the compliance deadline of May 2018.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Senior SEO Analyst Tracy LeGault and her security entourage. Tracy and Jason discuss what https is and what Google's recent announcement to flag sites as non-secure means to DMOs and their websites.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined once again by Director of Business Intelligence, Paul McLeod. Paul and Jason discuss the explosion of voice search, what that means for DMOs, and how destination marketers can make sure they're optimizing their website content for voice search.

Something is different this week on The Layover Live...This week we're coming to you live from the news room and there's no better person to join us than our very own Emmy award-winning meteorologist Aaron Pickering. Jason and Aaron discuss data visualization and how it not only applies to the weather, but for DMOs as well.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Senior Digital Media Analyst Samantha Keithly. Samantha and Jason discuss an article from Wordstream about how Facebook's recent changes to their newsfeed algorithm will affect DMOs. They also answer a question from one of our clients about ways to supplement their social traffic.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Veronica Williams who is coming to us all the way from North Carolina. Veronica and Jason discuss an article form Target Marketing about how to revamp your email marketing campaigns. They also answer a question from one of our clients about whether or not email marketing is still a viable marketing medium.

This week on The Layover Live we're coming to you live from the Simplevew company retreat! Jason Swick, Vice President of Digital Marketing, is joined by our new Digital Marketing Strategist all the way from Canada, Aaron Nissen. Aaron and Jason discuss an article form Smart Insights about what the top trends in digital marketing in 2018 are and how they can apply to DMOs.

This week on The Layover Live Jason Swick, Director of Digital Marketing, is joined by Erin McNamara. Erin and Jason discuss an article form Search Engine Land about the 12 most important SEO metrics. They also answer a question from one of our clients about appropriate lengths of content and how it affects search engine rankings.

This week on The Layover Live Jason Swick, Director of Digital Marketing, is joined once again by Sandee Jordan. Sandee and Jason discuss how VisitScotland has used Stackla and user generated content to help increase awareness and bookings. They also answer a question from one of our friends at R&R Partners about using user generated content on listing detail pages.