The Layover Live

Scroll on down for this week's episode of The Layover Live! This week, Jason Swick, VP of Digital Marketing, is joined by Director of Account Services, Tim Thurein. Tim and Jason discuss an article from the Nielsen Norman Group about their recent findings around scroll depth on web pages and how it has changed over the years.

News team assemble! The team that brought you The Layover Live @ 5:00 is back! This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined once again by Business Intelligence Analyst, Aaron Pickering, in the Simpleview offices this time. Aaron and Jason discuss (without the use of a green screen) a recent story about the U.S. Tourism Office's international travel data collection problem and why it's important to make sure you're asking the right questions when collecting data.

Is more traffic to your site always better? This week on The Layover Live Jason Swick, VP of Digital Marketing, and CRO Analyst, Michele Barnes, discuss how bad traffic can mess with your conversion rate and how to fix it. They also discuss the (not-so-secret) formula to help maximize your conversions.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined once again by Senior SEO Analyst Tracy LeGault. Tracy and Jason discuss what Google's change to mobile-first indexing means to websites and how it will affect DMOs and their websites.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined again by Digital Media Analyst Grant Stoltz. Grant and Jason discuss what Facebook's recent launch of their "intent to travel" targeting method and how DMOs can use it to maximize their ad dollars.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined once again by Jenny Lamb from Google. Jenny and Jason discuss how Google's suite or products are using machine learning and how you can use machine learning to become a more effective marketer.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined once again by Director of Content Marketing, Sandee Jordan. Sandee and Jason discuss what marketing automation is, what it does, and how DMOs can use that to make their marketing more effective.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Lead Analytic Solutions Developer, Daniel Westcott. Daniel and Jason discuss the newly announced Mobile Scorecard and Impact Calculator from Google. We delve into how DMOs can use this tool and what a faster mobile experience means to you and your visitors.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by VP of Product Development, Eric Rankin. Eric and Jason switch things up and start off by answering a question from one of our clients around what General Data Protection Regulation (GDPR) is and how it will affect them. Eric then talks about how DMOs can prepare for the compliance deadline of May 2018.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Senior SEO Analyst Tracy LeGault and her security entourage. Tracy and Jason discuss what https is and what Google's recent announcement to flag sites as non-secure means to DMOs and their websites.