The Layover Live

This week on The Layover Live Jason Swick, Director of Digital Marketing, is joined once again by Grant Stoltz. Jason and Grant discuss the new Facebook Local app and explore what implications it might have on DMOs. They also answer a question from one of our viewers about AdWords account structure and what the best practices are.

This week on The Layover Live Jason Swick, Director of Digital Marketing, is joined by CRO Rockstar, Michele Barnes, CRO Analyst. Jason and Michele discuss an article from ConversionXL about tracking your A/B test results within Google Analytics. They also answer a question from one of our viewers about testing changes made to their website.

The Layover Live Episode 4 is here! This week, Jason Swick, Director of Digital Marketing, is joined by Sandee Jordan, Director of Content Marketing. Sandee and Jason discuss when you should trim back content on your website and when you should double-down and add more. We also answer a question from one of our clients about average site performance.

We're back for episode three of The Layover Live! This week, Jason Swick, our Director of Digital Marketing, hosts our friend Jenny Lamb, Agency Development Manager from Google, to discuss their new Google Attribution tool and changes happening with attribution modeling. Plus, we answer a question from one of our clients about video advertising!

The Layover Live is back for week two! This week, Jason Swick (Director of Digital Marketing) and Digital Media Analyst Grant Stoltz discuss the recent AdWords update. And as usual, we answer a question from one of our viewers.

We're kicking off The Layover Live, where we discuss the top article from The Layover each week with an exciting episode! Jason Swick (Director of Digital Marketing) and SEO expert Paul McLeod (Director of Business Intelligence) discuss Google's recent "Fred" algorithm update and if it will affect DMOs. Plus, we answer a question from one of our viewers.