This week on The Layover Live Jason Swick, Director of Digital Marketing, is joined by CRO Rockstar, Michele Barnes, CRO Analyst. Jason and Michele discuss an article from ConversionXL about tracking your A/B test results within Google Analytics. They also answer a question from one of our viewers about testing changes made to their website.

The Layover Live Episode 5 | Testing...1, 2, 3

The award-winning The Layover Live is a bi-weekly podcast brought to you by Jason Swick and the Simpleview Digital Marketing team. It provides actionable destination marketing insights culled from digital marketing experts, destination marketing organization (DMO) professionals, and their own extensive industry research to help you confidently make decisions and take action. Join Jason and the team as they discuss travel and tourism industry topics focused around SEO, content marketing, social media, conversion optimization, marketing automation, digital strategy, analytics, and more.

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The Layover Live Episode 5 | Testing...1, 2, 3

The Layover Live Episode 5 | Testing...1, 2, 3