News team assemble! The team that brought you The Layover Live @ 5:00 is back! This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined once again by Business Intelligence Analyst, Aaron Pickering, in the Simpleview offices this time. Aaron and Jason discuss (without the use of a green screen) a recent story about the U.S. Tourism Office's international travel data collection problem and why it's important to make sure you're asking the right questions when collecting data.