Is more traffic to your site always better? This week on The Layover Live Jason Swick, VP of Digital Marketing, and CRO Analyst, Michele Barnes, discuss how bad traffic can mess with your conversion rate and how to fix it. They also discuss the (not-so-secret) formula to help maximize your conversions.

The Layover Live Episode 24 | When Traffic Goes Bad

The Layover Live is your go-to stop for real conversations with the people who make the travel and tourism industry thrive. Tune in to explore the connection between strategy, content, sales, tech, and community — and celebrate the people behind the places we love. The Layover Live is a place to discover real-life examples, learn something new you can share with your team, and hear from the voices shaping our industry.

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The Layover Live Episode 24 | When Traffic Goes Bad

The Layover Live Episode 24 | When Traffic Goes Bad

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