<p>This week on The Layover Live, things are getting dangerous. Jason is joined by Michele to discuss an article from the Neisen Norman Group about personalization. Jason and Michele talk about what the dangers of overpersonalization are and how to avoid some of these pitfalls.</p>

This week on The Layover Live, things are getting dangerous. Jason is joined by Michele to discuss an article from the Neisen Norman Group about personalization. Jason and Michele talk about what the dangers of overpersonalization are and how to avoid some of these pitfalls.

The Layover Live Episode 60 | When Personalization Gets Dangerous

The award-winning The Layover Live is a bi-weekly podcast brought to you by Jason Swick and the Simpleview Digital Marketing team. It provides actionable destination marketing insights culled from digital marketing experts, destination marketing organization (DMO) professionals, and their own extensive industry research to help you confidently make decisions and take action. Join Jason and the team as they discuss travel and tourism industry topics focused around SEO, content marketing, social media, conversion optimization, marketing automation, digital strategy, analytics, and more.

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The Layover Live Episode 60 | When Personalization Gets Dangerous

The Layover Live Episode 60 | When Personalization Gets Dangerous