The Layover Live

This week on The Layover Live Jason is joined by Erin McNamara to discuss a recent article from SparkToro that more than 50% of Google searches are "zero-click" searches. Jason and Erin discuss what exactly a zero click search is along with what DMOs can do  to stay ahead of the changing search landscape.

This week on The Layover Live, we're talking maps of all shapes and sizes. Jason and Grant talk about some new changes announced to Google Maps and how Google is bringing AR to the masses. They also discuss some how destinations can make sure they're ready for these new features. 

This week on The Layover Live Jason is joined once again by Grant Stoltz to talk content distribution. Jason and Grant discuss an article from the Content Marketing Institute about how to pick the right kind of placement for your content. Jason and Grant also talk about setting goals for your content marketing initiatives. 

This week on The Layover Live Jason is joined by Amber Gallegos to talk content. Amber and Jason discuss the concept of content splintering and how DMOs can use this idea to make multiple pieces of content from a single theme.

This week on the Layover Live, Jason and Christopher talk about a recent article from Content Marketing Strategy Magazine on how AI and automation are changing content marketing. The duo also discusses how AI and automation can help DMOs to be more efficient and strategic in reaching their desired audiences.

This week on The Layover Live we're talking about popups. More importantly, why some popups are good and others, well...aren't. Jason is joined by Hannah Mullenbach to discuss a recent article from the Nielsen Norman Group around how popups should be used on a website and what to do to make sure they don't cause a bad user experience.

This week on The Layover Live we talk social ads and learn that Grant doesn't have a future as a Jeopardy contestant. Jason is joined by Strategic Analyst Grant Stoltz to discuss how the social ad landscape has changed and what marketers need to do in order to adapt to this changing platform.

This week we celebrate GDPR's first birthday! Jason is joined by Sandee Jordan to discuss an article from Act-On that takes a look back on what has happened in the first year in since GDPR has been enacted. They also discuss what DMOs can do to make sure they're still in compliance with the rules of GDPR.

How's that for alliteration? On this episode of The Layover Live, Jason returns to his rightful spot as host and is joined by Shanda Maloney to discuss the importance of social media scheduling and how DMOs can plan their social content effectively. Plus we give some tips on how to determine what content to post on what platform.

This week on The Layover Live we're talking about a bugs! No, not that kind of bug, we're talking about a recent bug discovered in Google's web crawler. Paul McLeod joins Grant Stoltz to discuss what this recently discovered bug means and how it affects destination marketers' websites.