This week on The Layover Live Jason Swick is joined by the newest member of the Simpleview family, Katie Cook! Katie and Jason discuss an article from AdAge about 4 digital marketing tips that DMOs should follow in 2020.

This week on The Layover Live we're back from the holidays and starting the new year off with a very special guest! This week Jason is joined by Marissa Willman from the Greater Palm Springs CVB. You may recognize Marissa from her appearance on the Summit Edition episode of The Layover Live, but she's back to talk marketing trends in 2020 and what DMOs need to know to properly plan for this year.

This week on The Layover Live Jason and Grant talk science and unravel a recent article from MarketingLand around the periodic table of PPC. Grant and Jason discuss what is on this periodic table and what marketers need to know about PPC advertising. 

This week on The Layover Live Jason Swick is joined by Director of Business Intelligence, Paul McLeod, to talk about Google's recent algorithm update they're calling "BERT". Jason and Paul talk about this new update, what it means to DMOs and their websites, and how to make the most of this algorithm change.

This week on The Layover Live Jason Swick is joined by Grant Stoltz to talk about TikTok. Jason and Grant discuss this ever-growing platform along with some of the new features available to advertisers who are interested in using TikTok as an ad platform.

This week on The Layover Live Jason is joined once again by Grant Stoltz to discuss an important aspect of SEO - link building. Grant and Jason talk through several strategies presented in a recent article from Search Engine Journal and share which are the most attainable methods for marketers.

This week on The Layover Live Jason is joined by Grant Stoltz to discuss a recent article from Convince and Convert around 8 content trends for 2020. Jason and Grant review these trends and talk about which trends will be the most effective for your marketing efforts in 2020.

This week on The Layover Live Jason is joined once again by Grant Stoltz to discuss a recent announcement from TripAdvisor around their TripAdvisor Connect platform, allowing users to buy co-branded ads from TripAdvisor on Instagram and Facebook.

This week on The Layover Live, Jason Swick is joined once again by Grant Stoltz to discuss how to take your Facebook Ads from invisible to remarkable. Grant and Jason discuss the ways marketers can leverage Facebook's variety of ad types and placements in order to hit their marketing goals.

This week on The Layover Live, Grant takes over as host and is joined by Marketing Automation Specialist, Christopher Rolls to discuss an article around email templates for events. Grant and Christopher discuss some quick wins you can make with your emails and how you can leverage marketing automation tools to ensure your event has a great turnout.