<p>This week on The Layover Live Jason Swick is joined by Director of Business Intelligence, Paul McLeod, to talk about Google's recent algorithm update they're calling "BERT". Jason and Paul talk about this new update, what it means to DMOs and their websites, and how to make the most of this algorithm change.</p>

This week on The Layover Live Jason Swick is joined by Director of Business Intelligence, Paul McLeod, to talk about Google's recent algorithm update they're calling "BERT". Jason and Paul talk about this new update, what it means to DMOs and their websites, and how to make the most of this algorithm change.

The Layover Live Episode 98 | Google's BERT Update

The award-winning The Layover Live is a bi-weekly podcast brought to you by Jason Swick and the Simpleview Digital Marketing team. It provides actionable destination marketing insights culled from digital marketing experts, destination marketing organization (DMO) professionals, and their own extensive industry research to help you confidently make decisions and take action. Join Jason and the team as they discuss travel and tourism industry topics focused around SEO, content marketing, social media, conversion optimization, marketing automation, digital strategy, analytics, and more.

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The Layover Live Episode 98 | Google's BERT Update

The Layover Live Episode 98 | Google's BERT Update