<p>This week on The Layover Live Jason Swick is joined by Director of Business Intelligence, Paul McLeod, to talk about Google's recent algorithm update they're calling "BERT". Jason and Paul talk about this new update, what it means to DMOs and their websites, and how to make the most of this algorithm change.</p>

This week on The Layover Live Jason Swick is joined by Director of Business Intelligence, Paul McLeod, to talk about Google's recent algorithm update they're calling "BERT". Jason and Paul talk about this new update, what it means to DMOs and their websites, and how to make the most of this algorithm change.

The Layover Live Episode 98 | Google's BERT Update

The Layover Live is your go-to stop for real conversations with the people who make the travel and tourism industry thrive. Tune in to explore the connection between strategy, content, sales, tech, and community — and celebrate the people behind the places we love. The Layover Live is a place to discover real-life examples, learn something new you can share with your team, and hear from the voices shaping our industry.

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The Layover Live Episode 98 | Google's BERT Update

The Layover Live Episode 98 | Google's BERT Update

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