<p>This week on The Layover Live Jason and Grant talk science and unravel a recent article from MarketingLand around the periodic table of PPC. Grant and Jason discuss what is on this periodic table and what marketers need to know about PPC advertising. </p>

This week on The Layover Live Jason and Grant talk science and unravel a recent article from MarketingLand around the periodic table of PPC. Grant and Jason discuss what is on this periodic table and what marketers need to know about PPC advertising.

<p>This week on The Layover Live Jason and Grant talk science and unravel a recent article from MarketingLand around the periodic table of PPC. Grant and Jason discuss what is on this periodic table and what marketers need to know about PPC advertising.&nbsp;</p>

The Layover Live Episode 99 | The Science of PPC

The award-winning The Layover Live is a bi-weekly podcast brought to you by Jason Swick and the Simpleview Digital Marketing team. It provides actionable destination marketing insights culled from digital marketing experts, destination marketing organization (DMO) professionals, and their own extensive industry research to help you confidently make decisions and take action. Join Jason and the team as they discuss travel and tourism industry topics focused around SEO, content marketing, social media, conversion optimization, marketing automation, digital strategy, analytics, and more.

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The Layover Live Episode 99 | The Science of PPC

The Layover Live Episode 99 | The Science of PPC