The Layover Live

This week on The Layover Live, Jason is joined by Vic Isley, Chief Marketing & Sales Officer of the Bermuda Tourism Authority! Jason and Vic discuss the challenges Bermuda has faced throughout the pandemic, as their only method of welcoming visitors is by air or sea. Jason and Vic also discuss how their marketing strategies have shifted and what the Bermuda Tourism Authority has done to support their local partners while the island was closed for visitors.

This week on The Layover Live, Jason is joined by Steve Paganelli, Group Head of Destination Marketing for the Americas at Tripadvisor. Jason and Steve talk about several topics during this in-depth conversation, including what role DMOs play in travel and tourism recovery, Tripadvisor’s recent COVID-19 travel study, what the five phases of travel recovery look like, and Tripadvisor’s new Travel Safe initiative.

This week on The Layover Live, Jason is joined by Mitch Whitten, Executive Vice President for Marketing & Strategy at Visit Fort Worth! Jason and Mitch discuss how Visit Fort Worth has evolved their strategy over the course of the last several months, what data and insights they have used to make some critical decisions, and what their plans are for working together more collaboratively with their partners in the community moving forward.

This week on The Layover Live we are joined by a very special guest, Evan Trevers, Agency Development Manager at Google! Evan and Jason discuss what Google's outlook on travel recovery looks like, how destination marketers need to adapt, and how marketers can use tools available to maximize their marketing efforts during the time of recovery.

About Evan: Evan is an Agency Development Manager at Google who leads the relationship between Simpleview and Google. He has a wealth of experience in programmatic media including Search, Display, and Video.

This week on The Layover Live, Jason is joined by our very own Michele Barnes! Michele and Jason discuss an article from Dynamic Yield around website website personalization and strategy. Jason and Michele talk about why now it is more important than every to have a website personalization strategy and how to easily implement some quick wins to get started.

This week on The Layover Live Jason is joined by a very special guest, Jennifer Case, VP of Marketing at Traverse City Tourism! Jennifer and Jason discuss a recent article from PhocusWire, discussing how travel recovery is something that every part of the industry will have to contribute towards. Jason and Jennifer also discuss the ways Traverse City has navigated recovery and reopening hurdles and what their plans are for the future.  

About Jennifer Case: Jennifer Case is the Vice President of Marketing for Traverse City Tourism, where she works to increase visitation and positively influence the economic impact of tourism for the Grand Traverse area. Jennifer oversees a team focused on advertising, creative, website, social media, publications and public relations.

This week on The Layover Live, Jason is joined by our very own Sam Keithly to talk all things paid media! Jason and Sam discuss an update on the recently announced Google Ad credits and who will receive them, plus they discuss how DMOs can most effectively use their advertising budgets as DMOs begin to turn back on their media investments as travel and tourism begins to recover.

This week on The Layover Live, Jason we’re talking data. And since we’re talking data, there’s no better guest to join us than our very own Paul McLeod, Director of Business Intelligence. Paul and Jason discuss a recent update from Destination Analysts and what recent changes in organic search traffic can tell us about travel and tourism recovery in North America. Plus, Jason and Paul break down some of the new data that will be made available to all Simpleview clients.

This week on The Layover Live, Jason is joined by our very own Sandee Jordan, Director of Content Marketing! Sandee and Jason discuss a recent Forbes article about how travel and tourism marketers can gear up for the reopening economy. They also discuss how destinations should be communicating and engaging with future travelers and local stakeholders through email marketing.

This week on The Layover Live Jason is joined by two very special guests, Erin Francis-Cummings, CEO & President of Destination Analysts, and Matt Clement, Senior VP of Marketing at Arrivalist! Matt and Erin discuss the recent findings from Destination Analysts and Arrivalist and what the recent changes of their data means for travelers and destinations alike.  

About Erin Francis-Cummings:  Erin Francis-Cummings, President & CEO of Destination Analysts, has spent the last nearly two decades studying travelers from across the globe and translating their evolving, complex, and fascinating behaviors and opinions into marketing insights for Destination Analysts’ 200+ clients.   

About Matt Clement: Matt Clement, Senior VP of Marketing at Arrivalist, is a 10+ year veteran of the tourism and gaming industries specializing in marketing strategy, tourism research and destination development. In addition to his time at Arrivalist, Matt has worked in the DMO industry as a member of the teams at Experience Fayetteville and Visit Fort Worth.