Evan Trevers from Google and our very own Aaron Nissen join Jason on The Layover Live this week to start the new year off right! Jason, Aaron, and Evan, discuss what lies ahead in 2021 for DMOs and what they should be preparing for. They also discuss the new Travel Insights Hub from Google and how marketers can leverage the information that it provides. Finally, Evan and Aaron share some advice DMOs can use to make the most of the new year.