Heather Walter, Marketing Director of Visit Bucks County, joins Jason this week on The Layover Live to talk about local storytelling. Jason and Heather discuss Visit Bucks County's blog and podcast "From the Locals", how it came to be, what the strategy behind it is, and how they're measuring success from it. Heather and Jason also discuss how DMOs can get involved with podcasts and how to share the stories of their own local partners.