Jordan Musall, Data Intelligence Manager for Hamilton County Tourism, joins Jason this week on The Layover Live to discuss geolocation data and how DMOs can use this valuable data source. Jordan and Jason talk about what exactly geolocation data is, how Hamilton County leveraged this data to answer previously unanswerable questions about their destination, what the Hamilton County Tourism team learned after exploring this data, and what the future of DMOs using geolocation data might look like.