The Layover Live

On this episode of the Layover Live, Josh Albrecht from Visit Milwaukee and Nick Meisner from Discover Green Bay as they share the inside story of how state tourism organizations can team up to pull off major events like the NFL Draft. From coordinating across destinations to rallying community support, they’ll walk through the real-world strategies that turn collaboration into impact. 

On this episode of the Layover Live podcast, hosts Cayleigh Tomlinson and JenAnn Haggerty dive into the evolving world of destination marketing metrics with two powerhouse guests: Andrea Robyns, marketing technology director at Experience Grand Rapids, and Vimal Vyas, vice president of data, security, and innovation at Greater Raleigh CVB. This episode is a must-listen for any destination marketing organization (DMO) professional navigating the shift from traditional Key Performance Indicators (KPIs) to smarter, engagement-driven strategies in the age of artificial intelligence (AI).

After months of planning, the Layover Live podcast has returned with a fresh format and a powerful first episode focused on one of the most pressing topics in our industry: resilience.

In this premiere episode, the new hosts, Cayleigh Tomlinson and JenAnn Haggerty, sit down with Cheryl Kilday, president and CEO of Destination North Myrtle Beach. With decades of experience across multiple destination marketing organizations (DMOs), Kilday shares candid insights on navigating a destination through disruption.

Buckle up—this is just the beginning of The Layover Live’s next chapter, and it’s going to be full of inspiration, ideas, and a few laughs along the way!

Artificial intelligence (AI) is already impacting destination marketers ... and it’s here to stay. Are you ready? Join this tactical episode of the Layover Live podcast for practical tips and tools you can add to your workflow right now. We’ll discuss why AI skills matter for destination marketers, prompt engineering, ways to personalize ChatGPT for improved results, tools we actively use at Simpleview, and more. Don’t miss it! 

Digital marketing is constantly evolving … are you on top of the trends? On this episode of the Layover Live, we’re revisiting our pre-year predictions of the trends in tactics, strategies, and technologies that would shape 2024 for destination marketers. Dust off the ping-pong balls, it’s time for another episode of DMO bingo. Don’t miss it!

Destination marketing is rapidly changing as technology and traveler behavior evolve. How can destination marketing organizations keep up with the endless emergence of new platforms, investments, and tactics? Understanding your digital maturity can help. On this episode of the Layover Live, we’ll explore what digital maturity is, how DMOs can leverage it to strategically improve their digital marketing, and how the free Simpleview Digital Maturity Model provides a framework to measure performance and inspire digital transformation. Don’t miss it!

Despite Google’s plans to sunset cookies in 2024, many marketers are still over-reliant on (or even planning to grow their investment in) third-party cookie-based strategies. With Google’s latest delay of that sunset, destination marketers are safe from that danger — for now. On this episode of the Layover Live, we’re exploring the freshest batch of cookie-related news, the importance of first-party data, and how destination marketing organizations can collect and activate that data to create smarter, more sustainable strategies. Don’t miss it! 

This week on the Layover Live, we’re diving into the good things that will be brewing in Milwaukee, Wisconsin. Jason Swick and Sandee Jordan highlight the endless insights in store for digital marketers at Simpleview Summit — the industry-leading conference for tourism pros. Tune in for a glimpse at the exclusive unveilings, marketing masterclasses, and more that’s in store for attendees.

Haven’t registered for Simpleview Summit yet? Secure your spot here.

This week on the Layover Live, Jason Swick and Sandee Jordan give you the DMO spin on the latest AI news and content marketing trends. We’re looking at Gemini — Google’s new AI tool — to see how DMOs can leverage it, and the challenges they might face. Tune in to explore some of the latest digital marketing trends, including content and social media. Don’t miss it!

Google Expands Gemini AI Across Its Product Suite from Search Engine Journal

Key Digital Marketing Trends for 2024 from Digital Marketing Institute

This week on the Layover Live, Director of Analytics Paul McLeod joins Jason Swick and Sandee Jordan to peer into their crystal ball to uncover the most compelling predictions for the upcoming year. Learn about emerging trends, digital marketing strategies, game-changing technologies, and even some less-than-likely predictions to help you stay ahead in the ever-evolving digital landscape through this fun-filled game of DMO bingo. Don’t miss it!