This week on the Layover Live, Jason Swick and Sandee Jordan are joined by Managed Services Strategist Shanda Maloney to dive into the world of content marketing for DMOs. Listen in as our experts unearth the most effective methods to distribute content and discuss the multifaceted DMO approaches that reach diverse and global audiences. Don’t miss it!

Article Referenced:

This week on the Layover Live, Jason Swick is joined by Director of Analytics Paul McLeod and Director of Customer Experience Sandee Jordan to chat about AI (Artificial Intelligence). AI is hot hot hot — tune in to learn how it’s being adopted in the field of destination marketing to analyze data, predict behaviors, and automate tasks. Listen in for examples, benefits, challenges, and more. Don’t miss it!

Article referenced: https://www.nytimes.com/2023/07/18/business/media/ai-advertising.html

This week on the Layover Live, Jason Swick is back for the 201st episode — featuring Director of Analytics Paul McLeod and Director of Customer Experience Sandee Jordan. Tune in for a discussion on Google Analytics 4 and how destination and digital marketers are embracing the changes. We’re also introducing a friendly competition that you won’t want to miss.

Article Referenced: https://searchengineland.com/universal-analytics-processing-data-one-month-on-430025

This week on the Layover Live, Jason Swick is joined by Director of Analytics Paul McLeod to discuss how AI is changing the game for digital marketers. Tune in as they discuss exciting changes in the marketing landscape and share tools that are already making a big bang. Don’t miss it!

This week on the Layover Live, Jason Swick is joined by Events Manager Vanesa Zuzuarregui to discuss the can’t-miss happenings at our out-of-this-world Simpleview Summit 2023. Tune in as they discuss pre-conference workshops and activities you’ll want to register for, sessions to attend, and additional info to help you get the most out of this Texas-sized conference. Don’t miss it!

This week on the Layover Live, Jason Swick is joined by Simpleview Digital Strategist Paul Jewkes to discuss creating a culture of collaboration. Tune in as they discuss the need for better cooperation between agencies and technology partners and share systems they use to get teams focused on DMO goals and objectives. Don’t miss it!

This week on the Layover Live, Jason Swick is joined by Director of Analytics Paul McLeod. Tune in as our experts discuss the power and uses of Simpleview’s upcoming Data Engine. Don’t miss it!

This week on the Layover Live, Jason Swick is joined by Satisfi Labs Chief Marketing Officer Danika Wong and Product Marketing Manager Aliona Margulis. Tune in as the group discusses conversational marketing and using AI and chat to turn questions into conversations. Let’s chat about website engagement solutions worth exploring!

Satisfi Labs: https://satisfilabs.com/

Simpleview & Satisfi Labs: https://www.simpleviewinc.com/about-us/partners/satisfi-labs/

Case study: https://www.simpleviewinc.com/blog/stories/post/at-your-service-247-how-visit-austin-uses-ai-chat-to-help-visitors/

This week on the Layover Live, Jason Swick is joined by Digital Strategist Paul Jewkes. Tune in as they discuss ways to avoid costly marketing mistakes that can be made during a downturn and hear how you can position your destination to thrive over the long haul. Don’t miss it!