If you've ever wondered what it takes to thrive in the world of behavioral health entrepreneurship, or if the challenges could potentially outweigh the rewards, our latest conversation with Missy Olive provides remarkable insights. Missy, a veteran in the field who has navigated selling her ABA business and serves as the executive director on the board of the Florida Association of Behavior Analysis, doesn't shy away from sharing the raw and real aspects of her journey. From confronting personal hurdles to tackling professional obstacles such as expanding a business across state lines and dealing with the complexities of Medicaid, she paints a vivid picture of resilience and determination.

Join us as we dissect the unexpected surge of Registered Behavior Technicians in Miami-Dade County and its broader implications for the behavior analysis community. We explore the challenges service providers encounter in rural areas like the Florida Keys, considering how these underscore the potential for growth in underserved regions. And for those who are captivated by the fusion of behavior and business, Missy extends an open invitation to continue the dialogue beyond this episode. Her candidness and the depth of our discussion make this an enlightening episode for anyone interested in the crossroads of human behavior and the entrepreneurial spirit.

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