In this episode, we’re tackling a sneaky profit-killer—Shiny Object Syndrome.

I’m Deb, a Profit First Professional, and I’m here to help you spot the real cost of chasing new tools, courses, and memberships that promise quick fixes but rarely deliver. The truth is, it’s not always a lack of sales that drains your bank account—it’s the unexamined spending that creeps in, month after month.

We’ll explore how financial clutter and unchecked purchases chip away at your profit, and I’ll walk you through a simple mindset shift that helps you invest with purpose—not panic. You’ll also get a practical, no-nonsense audit assignment to clean up your subscriptions and reclaim hidden cash.

Because often, the fastest route to profit isn’t getting more clients—it’s cutting what you don’t need.

About the Podcast:

This episode of the Financially Healthy Business Podcast digs into a common trap for entrepreneurs: spending out of FOMO, fear, or frustration—rather than aligned strategy.

I’ll share three critical questions to ask before making any new investment:

1. 
   
2. 
   
3. Does it align with your business goals?
4. 
   
5. 
   
6. 
   
7. Can you measure the return on investment?
8. 
   
9. 
   
10. 
    
11. Is the decision grounded in strategy or emotion?
12. 
    
13. 
    

You’ll come away with a clearer head, a leaner bank statement, and a renewed commitment to making financial decisions that serve your business—not distract from it.

With just 15–20 minutes per episode, this series helps you build a business that strengthens your profit, supports your life, and keeps your focus where it matters most.

Less distraction. More clarity. Greater profit.

Takeaways:

• In this episode, we discuss the phenomenon known as Shiny Object Syndrome, which tempts entrepreneurs to pursue distractions that detract from their primary business objectives.
• It is imperative to meticulously evaluate every potential investment to ascertain its alignment with our overarching business goals, ensuring it does not become a mere distraction.
• By conducting a thorough audit of our subscriptions and expenses, we can identify unnecessary costs that may be eroding our profits and financial health.
• I encourage you to pause and reflect before making impulsive purchases, particularly those driven by panic or the fear of missing out, as these decisions often lead to regret.
• We emphasize the importance of intentional investing, advocating for expenditures that can be measured in terms of their return on investment, whether through client acquisition or time savings.
• The episode concludes with a reminder that often, reducing expenses can be more effective for improving cash flow than solely focusing on acquiring new clients.

Links referenced in this episode:

• www.financiallyhealthybusiness.co.uk

Companies mentioned in this episode:

• Accounts Ladies
• Accounts Office Academy
• Financially Healthy Business