In this episode, we’re tackling a sneaky profit-killer—Shiny Object Syndrome.

I’m Deb, a Profit First Professional, and I’m here to help you spot the real cost of chasing new tools, courses, and memberships that promise quick fixes but rarely deliver. The truth is, it’s not always a lack of sales that drains your bank account—it’s the unexamined spending that creeps in, month after month.

We’ll explore how financial clutter and unchecked purchases chip away at your profit, and I’ll walk you through a simple mindset shift that helps you invest with purpose—not panic. You’ll also get a practical, no-nonsense audit assignment to clean up your subscriptions and reclaim hidden cash.

Because often, the fastest route to profit isn’t getting more clients—it’s cutting what you don’t need.

About the Podcast:

This episode of the Financially Healthy Business Podcast digs into a common trap for entrepreneurs: spending out of FOMO, fear, or frustration—rather than aligned strategy.

I’ll share three critical questions to ask before making any new investment:

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3. Does it align with your business goals?
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7. Can you measure the return on investment?
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11. Is the decision grounded in strategy or emotion?
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You’ll come away with a clearer head, a leaner bank statement, and a renewed commitment to making financial decisions that serve your business—not distract from it.

With just 15–20 minutes per episode, this series helps you build a business that strengthens your profit, supports your life, and keeps your focus where it matters most.

Less distraction. More clarity. Greater profit.

Takeaways:

• In this episode, we discuss the phenomenon known as Shiny Object Syndrome, which tempts entrepreneurs to pursue distractions that detract from their primary business objectives.
• It is imperative to meticulously evaluate every potential investment to ascertain its alignment with our overarching business goals, ensuring it does not become a mere distraction.
• By conducting a thorough audit of our subscriptions and expenses, we can identify unnecessary costs that may be eroding our profits and financial health.
• I encourage you to pause and reflect before making impulsive purchases, particularly those driven by panic or the fear of missing out, as these decisions often lead to regret.
• We emphasize the importance of intentional investing, advocating for expenditures that can be measured in terms of their return on investment, whether through client acquisition or time savings.
• The episode concludes with a reminder that often, reducing expenses can be more effective for improving cash flow than solely focusing on acquiring new clients.

Links referenced in this episode:

• www.financiallyhealthybusiness.co.uk

Companies mentioned in this episode:

• Accounts Ladies
• Accounts Office Academy
• Financially Healthy Business

In this episode, we’re taking the fear out of one of the most powerful tools in your financial toolkit: cash flow forecasting.

I’m Deb, a Profit First Professional, and I’m here to show you how forecasting your cash flow isn’t complicated—it’s liberating. Once you understand it, you’ll no longer be guessing what’s coming next. You’ll be planning with clarity, making stronger decisions, and reducing stress.

I’ll walk you through a simple three-step method to create your own cash flow forecast. No jargon. No overwhelm. Just a clear view of where your money’s going—and how to take control of it.

Because your business should support your life—not leave you constantly on edge about what’s in the bank.

About the Podcast:

This episode of the Financially Healthy Business Podcast is designed for every business owner who’s ever felt anxious about money, unsure what’s coming next, or stuck in reactive mode.

I’ll show you how cash flow forecasting can become one of your most empowering habits, giving you the foresight to plan, pivot, and grow with confidence. We’ll cover:

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• The truth about why cash flow matters more than just profit
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• How to predict your financial position with ease
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• A practical, three-step system to get started today
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You'll come away with both the tools and the mindset to treat cash flow forecasting as a form of business self-care.

In just 15–20 minutes, this episode will help you stop guessing and start planning—so you can build a business that funds your freedom, not your fears.

Forecast your cash. Free your mind. Take control.Takeaways:

• Effective cash flow forecasting provides clarity and control over financial management.
• Utilizing a simple cash in and cash out list helps track financial movements easily.
• Understanding your financial status alleviates stress and enables strategic planning for the future.
• The podcast emphasizes that cash flow management does not require complex tools or software.
• Taking the time to forecast cash flow liberates business owners from financial uncertainty.
• The episode encourages business owners to share insights and promote financial health among peers.

Links referenced in this episode:

• financiallyhealthybusiness.co.uk
• www.financiallyhealthybusiness.co.uk

Companies mentioned in this episode:

• Accounts Ladies
• Accounts Office Academy
• Financially Healthy Business

In this episode, we reframe pricing—not as a number to match the market, but as a tool to fund the life you want.

I’m Deb, a Profit First Professional, and I’m here to show you why your pricing strategy must start with your lifestyle goals, not your competitors. Too many business owners undercharge, overdeliver, and burn out—because their pricing doesn’t reflect their financial reality or personal aspirations.

Together, we’ll walk through how to calculate your lifestyle number and reverse engineer your pricing so it covers your operational costs, tax, profit, and most importantly—your take-home pay. This episode is your invitation to value your worth, restructure your services, and create a business that sustains you, not drains you.

About the Podcast:

This episode of the Financially Healthy Business Podcast challenges the common habit of pricing based on what others charge or what you think people will pay.

Instead, I guide you through a strategic approach that helps you align your income with your personal and business goals—so you can serve the right clients, work the hours you choose, and actually keep more of what you earn.

We explore the dangers of underpricing, and how getting clear on your true financial needs is the key to long-term sustainability and satisfaction.

Each 15–20 minute episode offers practical insights to help you run a business that works for you—not the other way around.

Price with intention. Lead with clarity. Build a business that fits your life.Takeaways:

• In our discussion, we emphasize the necessity of pricing for lifestyle rather than merely for sales.
• It is essential to ensure that your pricing model accounts for all business expenses and personal income needs.
• Copying competitors' pricing strategies can lead to detrimental financial consequences for your business.
• We advocate for a bottom-up pricing approach that begins with understanding your financial requirements.
• Establishing a sustainable business model requires careful consideration of profit margins and operational costs.
• The goal of your business should be to support your desired lifestyle, rather than to merely survive.

Links referenced in this episode:

• financiallyhealthybusiness.co.uk
• ww.financiallyhealthybusiness.co.uk

Companies mentioned in this episode:

• Accounts Ladies
• Accounts Office Academy
• financiallyhealthybusiness.co.uk

In this episode, we shine a spotlight on two powerful but often overlooked numbers every business owner needs to know: your business break-even point and your lifestyle break-even point.

I’m Deb, a Profit First Professional, and I’m here to show you why understanding these two figures is essential—not just for financial stability, but for your peace of mind and long-term success.

We’ll walk through a step-by-step process to calculate both break-even points so you can stop guessing and start making confident, informed decisions. Whether you’re in the early stages of business or looking to scale, this episode will help you align your finances with what truly matters: sustainability, security, and the life you want to live.

About the Podcast:

This episode of the Financially Healthy Business Podcast gives you the practical tools and mindset to move from financial firefighting to focused, strategic planning.

You’ll learn how your business break-even point shows you what your enterprise needs to survive—and how your lifestyle break-even point gives you the clarity to ensure your business is actually serving you.

As we wrap up, I challenge you to calculate both figures and write them down where you can see them. These aren’t just numbers—they’re your financial guardrails, helping you make smarter, faster decisions.Takeaways:

• This podcast emphasizes the importance of understanding your business's break-even point for financial clarity.
• Listeners are encouraged to calculate both business and lifestyle break-even numbers to alleviate financial stress.
• The episode discusses the necessity of knowing monthly operating expenses to maintain business viability and personal stability.
• I encourage all business owners to write down their break-even numbers to ensure they are not operating blindly.
• Understanding financial fundamentals is essential for ensuring that one's business supports their desired lifestyle.
• The conversation highlights that failing to grasp these financial concepts can lead to unnecessary stress and uncertainty.

Links referenced in this episode:

• ww.financiallyhealthybusiness.co.uk

Companies mentioned in this episode:

• Accounts Ladies
• Accounts Office Academy
• Financially Healthy Business

In this final episode of the Financially Healthy Business Podcast, we bring everything full circle—because a thriving business isn’t just about revenue or systems. It’s about building something that truly supports the life you want to live.

I’m Deb, a Profit First Professional, and throughout this series we’ve explored the practical tools, financial strategies, and mindset shifts needed to run a business with clarity, confidence, and control. Now, it’s time to reflect on what you’ve built, and more importantly—why you’re building it.

Together, we’ll explore how to align your business with your lifestyle goals, map out the income you truly need, and create a structure that fuels both purpose and profit. Because financial health isn’t just about the numbers—it’s about freedom, peace of mind, and a life well-lived.

About the Episode:

As this season comes to a close, this episode invites you to pause and reflect on your journey. Have you built a business that energises you—or one that’s draining you?

I’ll walk you through a practical framework for backwards planning: defining your ideal lifestyle and then building your business strategy to support it. Whether that means adjusting your pricing, trimming expenses, or planning for growth, the key is making decisions with intentionality—not just urgency.

We’ll revisit core lessons from the series, from managing cash flow to paying yourself first, and leave you with powerful reflection questions to carry into your next stage.

This final 15–20 minute episode isn’t just a wrap-up—it’s a fresh start. One that challenges you to lead your business, not just operate it. To build with clarity. And to put you at the centre of your success.

Your business should fund your life—not control it. Let’s make sure it does.Takeaways:

• The podcast emphasizes the importance of aligning personal lifestyle goals with business finances for overall success.
• Listeners are encouraged to design their businesses to support their desired life instead of merely generating income.
• A structured roadmap is essential for maintaining focus on financial health and achieving personal goals.
• The speaker highlights that a financially healthy business provides confidence, clarity, and control over one's financial future.
• Transforming one's mindset from operator to owner is crucial for effective business leadership.
• The podcast concludes by urging listeners to continually refine their financial strategies to sustain business success.

Links referenced in this episode:

• how to Build a financially healthy business.co.uk

Companies mentioned in this episode:

• Accounts Ladies
• Accounts Office Academy

Podcast Episode Description:

In this episode, we ask one of the most important questions every business owner must eventually face: Where is your business heading?

I’m Deb, a Profit First Professional, and I’m here to help you explore the three core paths available to you as an entrepreneur—whether to stick with what’s working, scale for greater income and impact, or sell and move on to something new.

Clarity on your business direction shapes how you spend your time, energy, and money. And those who lead with clarity make stronger decisions, feel more in control, and build businesses that truly support the life they want.

You’ll hear stories from my own journey, along with key reflection questions to help you assess what you really want—and how to start building towards it today.

About the Podcast:

This episode of the Financially Healthy Business Podcast explores the critical difference between business owners who feel empowered—and those who feel stuck. That difference often comes down to one thing: clarity of direction.

I walk you through three strategic options:

✔️ Stick – maintain and optimise your current business model

📈 Scale – grow with intention and structured support

🔁 Sell or transition – prepare for a profitable, values-aligned exit

Whether you’re in the thick of client work or considering your next chapter, this episode helps you pause, zoom out, and make choices that align with your goals.

With focused 15–20 minute episodes rooted in Profit First principles and real-world experience, this podcast supports you in building a business that not only performs—but feels purposeful.

Lead with clarity. Plan with intention. Build what works for you.

Takeaways:

• This podcast emphasizes the importance of having clarity regarding the future direction of one's business.
• Understanding whether to stick, scale, or sell is crucial for effective business management.
• Business owners should reflect on whether their current pursuits align with their personal values and goals.
• Preparing for the long-term success of a business requires intentional planning and strategic decision-making.
• A successful transition in business often involves training and empowering a team to take over responsibilities.
• Engaging in reflective practices can significantly enhance one's ability to make informed decisions about their business trajectory.

Links referenced in this episode:

• how to Build a Financially Healthy Business code

Companies mentioned in this episode:

• Accounts Ladies
• Accounts Office Academy
• Profit First

In this episode, we’re tackling a subject that’s often ignored—until it’s too late: contingency planning.

I’m Deb, a Profit First Professional, and I’m here to show you how building a safety net for your business doesn’t mean expecting the worst—it means leading with foresight and calm.

From cash buffers to revenue resilience strategies and personal emergency plans, I walk you through three key types of contingency planning that will give you greater peace of mind and help your business withstand the unexpected.

You’ll hear the story of Linda, a client who was nearly derailed by a series of challenges—but who turned it all around with a clear plan in place. Because the truth is, being prepared isn’t being paranoid—it’s being powerful.

About the Podcast:

This episode of the Financially Healthy Business Podcast focuses on a mindset shift every business owner needs: preparedness as a form of power.

I’ll share how putting a simple contingency plan in place can reduce anxiety, protect profits, and keep you grounded—even when things go off track. With clear examples and practical advice, we’ll look at how you can start building your own safety nets today—without overcomplicating the process.

You’ll come away knowing exactly how to build a financial cushion, protect your income, and support yourself personally in case life throws you a curveball.

Each 15–20 minute episode in this podcast series is designed to help you move from stress to strategy, from reaction to resilience—so you can build a business that supports the life you want.

Plan ahead. Stay in control. Lead with confidence.Takeaways:

• Contingency planning is essential for maintaining peace of mind in business operations and avoiding crises.
• Establishing a cash buffer plan can significantly enhance financial security during unexpected downturns.
• Revenue resilience planning allows business owners to adapt quickly to income fluctuations and client losses.
• A personal emergency plan ensures that business operations continue smoothly in the owner's absence, protecting overall stability.
• Preparedness in business fosters a sense of calm and enhances decision-making abilities during challenging times.
• Being strategic and responsible in planning for uncertainty empowers business owners to lead confidently into the future.

Links referenced in this episode:

• how to build a Financially healthy Business Co UK

Companies mentioned in this episode:

• Accounts Ladies
• Accounts Office Academy

In this episode, we take a closer look at a topic that’s often celebrated but rarely questioned—business growth. But is all growth good growth?

I’m Deb, a Profit First Professional, and today I explore the vital difference between healthy growth that supports your lifestyle and goals—and unhealthy growth that drains your resources, your time, and your peace of mind.

You’ll hear the story of Gina, a business owner who scaled too quickly without the right financial foundation. Her experience is a cautionary tale of what can happen when growth is prioritised over profit, stability, and alignment. Using her story, I’ll guide you through actionable steps to grow your business in a way that’s sustainable, strategic, and right for you.

Because growth should never come at the cost of your sanity—or your bottom line.

About the Podcast:

This episode of the Financially Healthy Business Podcast reframes the conversation around growth. We challenge the myth that bigger is always better and focus instead on what it really takes to scale a business with intention.

I share strategies for preparing your systems, protecting your profit, and understanding your key metrics before you expand. You’ll learn why slower and smarter often beats faster and riskier when it comes to growing a business that lasts.

This is your guide to sustainable, profitable growth—growth that enhances your life rather than consumes it.

With clear, 15–20 minute episodes designed to empower you with structure and insight, this podcast helps you create a business that supports your financial freedom and personal vision.

Your business. Your pace. Your version of success.Takeaways:

• This podcast emphasizes the importance of understanding financial fundamentals prior to embarking on growth initiatives.
• It is crucial to differentiate between healthy growth that aligns with personal goals and unhealthy, chaotic growth that leads to stress.
• Listeners are encouraged to adopt a methodical approach to scaling their businesses, focusing on sustainable practices rather than rapid expansion.
• The episode illustrates the perils of explosive growth without foundational stability, urging business owners to prioritize profit and personal well-being.
• A challenge presented in the podcast invites business owners to identify one actionable step toward growth within a specified timeframe.
• The podcast concludes with a reminder that successful growth should ultimately enhance one's quality of life and business satisfaction.

Links referenced in this episode:

• howtobuildafinanciallyhealthybusiness.co.uk

Companies mentioned in this episode:

• Accounts Ladies
• Accounts Office Academy

In this episode, we focus on a habit that separates thriving business owners from those constantly stuck in survival mode—performance monitoring.

I’m Deb, a Profit First Professional, and I’m here to show you how a few simple metrics, reviewed consistently, can transform the way you run your business. Monitoring performance isn’t just for accountants—it’s a powerful leadership tool that helps you spot issues early, make informed decisions, and stay in control of your financial future.

I’ll walk you through a straightforward, time-saving system for weekly and monthly financial reviews, and explain how building this habit can give you the clarity and confidence to grow a business that supports your lifestyle—instead of the other way around.

About the Podcast:

This episode of the Financially Healthy Business Podcast shows why performance tracking isn’t optional—it’s essential.

I share how just a few minutes a week spent reviewing your key numbers can shift you from reactive to proactive. You’ll learn what to track, how often, and how to use that data to spot red flags before they become real problems. It’s not about spreadsheets or perfection—it’s about creating a rhythm that works for you.

By making this practice part of your routine, you’ll develop stronger decision-making skills, reduce stress, and create a business that thrives on purpose—not guesswork.

Each 15–20 minute episode in this podcast series gives you the tools, structure, and mindset you need to build a financially healthy business—one that funds your dreams instead of running your life.

Start tracking. Stay focused. Grow with intention.

Takeaways:

• In order to achieve financial confidence, one must adopt performance monitoring in their business.
• Tracking crucial metrics allows business owners to make informed decisions before any issues arise.
• Setting up a systematic review schedule is essential for maintaining control over financial health.
• Regularly reviewing financial performance empowers business owners to lead rather than merely react to situations.

Links referenced in this episode:

• how to Build a financially healthy business.co.uk

Companies mentioned in this episode:

• Accounts Ladies
• Accounts Office Academy

In this episode, we’re making tax talk simple, strategic—and surprisingly empowering.

I’m Deb, a Profit First Professional, and I’m here to demystify the often overwhelming topic of tax for business owners. Rather than viewing tax as something to fear or avoid, we’ll reframe it as a sign of business success—and show you how to plan for it with confidence.

You’ll learn how setting up a dedicated tax account and using the Profit First method can eliminate the stress of surprise tax bills. We’ll cover common pitfalls, like confusing profit with cash flow or relying solely on your accountant to handle everything.

This episode will help you turn tax from a dreaded burden into a routine part of your financial planning—so you can focus on growing your business, not fearing the next HMRC deadline.

About the Podcast:

This episode of the Financially Healthy Business Podcast cuts through the fear and confusion surrounding taxes—and gives you a clear, proactive way to stay in control.

We explore why so many business owners end up blindsided by tax bills, and how a few simple shifts—like setting aside a fixed percentage of revenue—can protect your cash flow and give you peace of mind. You’ll also learn why profit and cash flow are not the same, and how understanding that difference is key to financial stability.

Tax doesn’t have to be scary. With a bit of planning and the right systems in place, it becomes just another part of running a sustainable, profitable business.

With 15–20 minute episodes designed to guide you step by step, this podcast offers practical, judgement-free advice to help you build a business that funds your freedom—not fuels your stress.

Let’s make taxes work for you—not against you.

Takeaways:

• The podcast emphasizes the importance of proactive tax planning to alleviate financial stress for business owners.
• Listeners are encouraged to establish a dedicated tax account to ensure funds are set aside for tax obligations.
• The discussion highlights the mindset shift needed to view tax as an indicator of business success, not a burden.
• Key tax mistakes include neglecting VAT and confusing profit with cash flow, which can lead to financial difficulties.
• The Profit First system is presented as a method to integrate tax planning seamlessly into business finances.
• The episode concludes by urging listeners to take actionable steps towards financial preparedness and control over their tax obligations.

Links referenced in this episode:

• how to build a financiallyhealthybusiness.co.uk

Companies mentioned in this episode:

• hmrc
• Accounts Ladies
• Accounts Office Academy
• Profit first
• Financially Healthy Business Podcast