This episode explores the vital importance of building financial health within your business. I’m Deb, a certified Profit First Professional, and in this opening episode, I break down the essential steps for transforming a business that might look successful on the outside but feels chaotic behind the scenes.
We tackle a common but often hidden issue—the revenue trap. It’s a place many business owners find themselves in: generating strong revenue but still struggling with stress, cash flow issues, and uncertainty. I share my personal story—how I moved from simply surviving to running a profitable, sustainable business that funds both my lifestyle and my goals. At the heart of it? Prioritising profit and creating a clear, structured financial system.
This episode is your foundation for gaining financial confidence and clarity, so your business can support your life—instead of draining it.
About the Podcast:
The Financially Healthy Business Podcast begins with this powerful look at the real reasons so many business owners feel stuck financially—despite hitting revenue milestones. Drawing on my experience as a Profit First Professional, I explore what it really takes to escape the revenue trap and build a business that pays you well and supports your dreams.
I share relatable stories from my own journey, including the messy middle stages and the moment things began to change when I implemented the Profit First method. You’ll hear how structure, intentionality, and a better way of managing money helped me go from confusion to control.
Because financial health isn’t just about numbers—it’s about the way you manage them, the habits you form, and the choices you make.
The podcast follows the structure of my book, providing a clear roadmap to financial mastery. Each episode will cover a key theme—from cash flow and profit to planning, performance, and exit strategies—all in 15 to 20-minute bite-sized episodes.
As we begin this journey together, know this: you're not alone. I’m here to guide you step by step so you can build a business that funds your freedom, not your stress.
Takeaways:
- The podcast emphasizes the importance of understanding financial health beyond mere revenue generation.
- Listeners will learn strategies to reduce financial stress and achieve sustainable business growth.
- Deb Halliday shares her personal journey of transitioning from survival mode to financial stability.
- This series aims to provide actionable insights and structured guidance for business owners.
- Each episode is designed to help listeners gain clarity and confidence in their business finances.
- The podcast advocates for a proactive approach to managing business finances to support personal life goals.
Links referenced in this episode:
- www.howto build a financially healthy business.co.uk
- HowToBuildaFinanciallyHealthyBusiness.co.uk
Companies mentioned in this episode:
- Accounts Ladies
- Accounts Office Academy
- Profit First
