Bruce Madej has seen it all in his time with the University of Michigan. He was the athletic department's longest-serving Sports Information Director before transitioning to a Senior Advisor role to Donald R. Shepherd Director of Athletics Warde Manuel. Bruce paints a picture of his role and the athletic department as a whole when he arrived (1:45), details his relationship with Bo Schembechler (9:15), talks about some of his favorite coaches during his time at Michigan (20:00), and shares some stories about current and former Michigan broadcasters (29:45), including Bob Ufer (33:30).

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