Conscious Business School

Hey Folks, welcome back to the podcast. As always it is an honor and a pleasure to have you here in my space. 

Vulnerable share, I’m going to let you in on a practice I do sometimes. When I’m having a real hot take on a topic I like to do what I call a RIFF on it. More often than not these happen when I’m either driving or walking so I whip out my voice notes and just let myself stream of consciousness (or verbally vomit) all that I want to get out of the idea. 

Well, you are in for a treat because this week was a good one. This week, I had a little Hot Take Riff on FOCUS IN YOUR BUSINESS. And trust me this isn’t about me telling you how to work and  that you need to work for 8 hours uninterrupted…we’re adults here and it’s your job to figure out how the best way for you to do meaningful work is. I certainly don’t have it all figured out and my phone screen time will attest to that. I am playing with different tricks and methods to create focus in my work which I’m sure I’ll share once I master. SO let’s zoom out from the minutiae of how to focus your work to why you need FOCUS in your business and what you should be focused on. 

Here’s the thing…FOCUS is not only the keys to but the whole doorway to success in your busienss. If you read about any of the greatest entrepreneurs, creators, artists of our time they all have one thing in common. FOCUS. They are laser focused on two things – their vision and what it takes to get there. They do focused work, they focus their intention and their attention. They don’t dilute what they do with all the shit on the periphery that is really just a distraction from ‘going all in’ on their vision. They focus on impact and meaningful movement.

Listen to hear what it means to go to the depths, what it looks like when you don't and what to actually focus on in your business.

f you need help getting clear on what makes you YOU and how to stand on a strong foundation in your biz, sign up for my upcoming Business Anchors 101 Workshop (it's Free). Dates to be announced soon!!

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If you need help to create momentum in your business, I have a 3-month 1:1 container focused on JUST THAT. Send me a DM, email or book a FREE 15-Minute coffee date with me to chat about where you are and let's see if we're a fit. I only want to work with you if it's a full body YES.

If you like my HOT TAKES, I've launched a aptly named weekly newsletter called just that HOT TAKE - where I share all my spicy opinions and knowledge on how to build and grow a business that helps you life the sh*t out of life. Sign up here, it hits inboxes every Friday.

Until next week. ILY BYEEE.

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This week's episode is going to be short and sweet. I'm going to get right to the point -

In your brand and your business YOU are the secret sauce. YOU. 

The more you are in your business, the more you fully express that version of you in your business (that doesn’t mean airing all your dirty laundry) letting people connect with YOU, the more successful your business can be. 

This thought was actually a spark of an idea that came to me today as I am 1 full day into IG threads. I’ve had a few people reach out to me and ask how to use or approach the platform, that reposting content from other platforms isn’t going to fly – and it it isn’t. My response to them is not to overthink it. To think of it as the first day at a new school and you are letting the best aspects of your personality show so you can find your people. It’s an opportunity to let your YOUNESS show without having to worry about a catchy video or graphic. 

Which leads me to something I see in client work a lot – when I ask people to tell me why they, what is it about them that makes them unique, it astonishes me when they say I don’t know. 

HONEY. You are unique because you are you. You are the unique accumulation of the things you know, have experienced, think, have learned, believe. You’re your own unique snowflake that can’t be replicated. 

Where people get most caught up is when they buy someone else's method of success and follow it to a tea and then wonder what's missing. My answer - YOU. You are what's missing.

If you need help getting clear on what makes you YOU and how to stand on a strong foundation in your biz, sign up for my upcoming Business Anchors 101 Workshop (it's Free). Dates to be announced soon!!

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If you need help to create momentum in your business, I have a 3-month 1:1 container focused on JUST THAT. Send me a DM, email or book a FREE 15-Minute coffee date with me to chat about where you are and let's see if we're a fit. I only want to work with you if it's a full body YES.

If you like my HOT TAKES, I've launched a aptly named weekly newsletter called just that HOT TAKE - where I share all my spicy opinions and knowledge on how to build and grow a business that helps you life the sh*t out of life. Sign up here, it hits inboxes every Friday.

Until next week. ILY BYEEE.

HOT LINKS:

Today’s episode is going to be short and crispy. Before I ask the question I want you to think about, remember in my first episode I told you that two of the three core tenets of what I do here are reclaiming the corporate dream and building conscious businesses and the question I’m inviting you to explore is kind of where these two things intersect. 

My question is: Is it time for you to re-define what success means to YOU? 

When you enter the corporate world, the target for success is pretty well defined for us. It’s like we got handed a to-do list and each milestone we crossed off, each promotion, each raise was one more thing done on the pathway to retirement.

Success is defined by your loyalty to a company, your ability to follow the rules, to achieve bigger titles and reach new income brackets. This was the traditional definition of a well lived life. 

Until people like you and me started to question– is it? Is this what success means?

Because I found myself following the path, doing the thing, crossing off the milestones and it didn’t make me feel like I was living life at all. Something felt off about it. 

I found myself asking questions like ‘Is this it?’ ‘Is this all there is?’ I thought I would feel different. I thought I would feel different.

The funny thing about entrepreneurship is old habits die hard. I did it myself, I have and do coach others who do it and I’ve seen some pretty big names in the space do it - we try to define our success by a title, how many employees we have or how much we make. 

And what I’ve seen behind the curtains of some big names out there is, when they do hit the dollar amount that is deemed successful, they start asking themselves the same questions…is this it? Is this all there is? I thought I would feel different. 

What has become abundantly clear to me is if you are in the business of creating a conscious business – one that is intentionally focused, heart-led, purpose-driven, one that wants to make an impact it can’t be driven by the old structures. 
Money targets are just that – targets, goals and achievements. They are something we celebrate for having achieved…and then what? They aren’t the measuring tool used to define success. 

For me, the idea of success shifted from a dollar figure, a title, how many people I manage to it actually being an embodiment of what’s most important to me, how I define living, my values. 

It’s ok to want your business to be successful in the transitional sense, cash positive, growing. Maybe the real distinction to make here is, rather than re-defining success is to disentangle what personal success is from business success. We can build a business that is plush with cash but if we are doing it in a way that doesn’t support the life we want to build what’s the fucking point. 

Maybe what we really need to do is get clear on what personal success is and build our business that enables us or moves us closer to the embodiment of that. 

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If you need help to create momentum in your business, I have a 3-month 1:1 container focused on JUST THAT. Send me a DM, email or book a FREE 15-Minute coffee date with me to chat about where you are and let's see if we're a fit. I only want to work with you if it's a full body YES.

If you like my HOT TAKES, I've launched a aptly named weekly newsletter called just that HOT TAKE - where I share all my spicy opinions and knowledge on how to build and grow a business that helps you life the sh*t out of life. Sign up here, it hits inboxes every Friday.

Until next week. ILY BYEEE.

HOT LINKS:

We've all been there, in a state of desperation NEEDING, WISHING, PRAYING to make money, to alleviate the pain and discomfort of where we currently are in life an business. The bad news is DESPERATELY NEEDING to make money is choke-holding your business. The goodness, there's lots you can do about it.

If you feel this, don't worry -- you aren't alone. In fact most entrepreneurs go through it at some point. But, the desperation of it having to work is permeating everything you do in your business - every move you make, ever post you put out, ever action you take. Ironically, it's the one thing that's stopping you from actually making money. The paradox right?!

I tend to see this happen at three distinct stages of business:

1. The 'just getting started' entrepreneur when you find yourself desperately seeking a way out of your current job or life and want your business to be the (quick) golden ticket.

2. The 'fly by the seat of your pants' entrepreneur who flitters, resists structure and blows in and out of their business like the wind.

3. The business who's lost sight of the vision - focusing primarily on money and doing anything it takes to hit an artibrary number.

So, what do you do if you find yourself in one of these three categories? You find or create a way to release the pressure off your business (financially and energetically). Doing so doesn't mean anything about our ability, your worthiness or your lovability. Any judgment is PURLY your own.

Tune in to find out more. Love you Byeeee

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If you need help to create momentum in your business, I have a 3-month 1:1 container focused on JUST THAT. Send me a DM, email or book a FREE 15-Minute coffee date with me to chat about where you are and let's see if we're a fit. I only want to work with you if it's a full body YES.

If you like my HOT TAKES, I've launched a aptly named weekly newsletter called just that HOT TAKE - where I share all my spicy opinions and knowledge on how to build and grow a business that helps you life the sh*t out of life. Sign up here, it hits inboxes every Friday.

Until next week. ILY BYEEE.

HOT LINKS:

It's time we give sales a rebrand. It isn't the thing to be feared, dreaded or even avoided because - without sales you don't have a business...ouch, right. I've seen so many incredible entrepreneurs stay in the shadows of their business because they are afraid of 2 things: 1. Marketing (being seen, heard, witnessed, possibly judged). Truthfully, I played in the shadows for years because I was so traumatized by sales in my corporate career.

Most entrepreneurs will either loathe the idea of selling or fear that they sound too sales-y. Well, my friend, it's time we shift how with think about sales. To start, think we are overcomplicate it. Here's what sales really is:

In today's episode I share with you the perspective shifts that I've made to go from hating everything about sales to actually kinda loving it. The thing is, sales gets a whole lot easier when you...

If you need help to create momentum in your business, I have a 3-month 1:1 container focused on JUST THAT. Send me a DM, email or book a FREE 15-Minute coffee date with me to chat about where you are and let's see if we're a fit. I only want to work with you if it's a full body YES.

If you like my HOT TAKES, I've launched a aptly named weekly newsletter called just that HOT TAKE - where I share all my spicy opinions and knowledge on how to build and grow a business that helps you life the sh*t out of life. Sign up here, it hits inboxes every Friday.

Until next week. ILY BYEEE.

HOT LINKS:

Activate (1:1 Session): https://lauramurphy.co/activate

Oh goodness what an episode! I'm going to forewarn it was SPICY and I dropped a few f-bombs. A few episodes ago, I told you that the 2 things you need to create a successful business are: a clear vision and strong business anchors. These are the foundations of any and every business. And I stand by that. BUT....

...big but. That's not all. And I've seen so many incredible entrepreneurs get stuck spinning in this phase of their business for years trying to get it just right. I call this playing (or hiding) in the shadows of your business.

It's when you study, plan, dream, strategize and figure out how to build a successful business but never actually do the damn thing to make it a reality. You spin in the shadows. And, truthfully, without action you don't have a business.

In this episode I want to add the next layer to your business foundations. We talk about some of the common things that keep people stuck in the shadows. I said from the very beginning that the journey of entrepreneurship will bring you face-to-face with all of your limiting beliefs, fears and doubts. Ultimately those are what keep you spinning.

So, where do you go from here? You have a vision and a foundation, how do you keep yourself from getting stuck there. There are two things you need to do:

1. Get incredible HONEST about where you are and what you have to give the business. This will change as the season of your life changes but it will help temper your expectations of yourself so that you can prioritize what you need to do, what you are willing to and capable of giving to making that dream a reality.

2. YOU NEED TO MAKE MOVES. Period. I've said this maybe 100's of times in my 5 year coaching career: YOU CAN NOT THINK YOUR WAY INTO YOUR BUSINESS. You will reach a point when the only thing left to do is to move or your dream biz will remain just that -- a dream.

Move, iterate, move again. Imperfect action baby! That's how you come out of the shadows. And I promise you this, the more moves you make, the easier the moves will be to make.

So there you have it! The next layer of a successful business.

WHERE DO WE GO FROM HERE?

I'd love to hear what landed for you...shoot me a DM on Instagram!

If you need help to create momentum in your business, I have a 3-month 1:1 container focused on JUST THAT. Send me a DM, email or book a FREE 15-Minute coffee date with me to chat about where you are and let's see if we're a fit. I only want to work with you if it's a full body YES.

If you like my HOT TAKES, I've launched a aptly named weekly newsletter called just that HOT TAKE - where I share all my spicy opinions and knowledge on how to build and grow a business that helps you life the sh*t out of life. Sign up here, it hits inboxes every Friday.

Until next week. ILY BYEEE.

HOT LINKS:

In today's episode I riff on the term "going all in" on your business. One of my favourite things to do, and I blame this on being a Projector in Human Design, is to notice patterns and trends and to decipher them or to give you my hot take. I love to cut through the fluff of what you see in the online business space. There's so many buzz words going around, I think we can all agree there's plenty of fluff.

So, we look at what it means to go ALL IN on your business. You hear coaches say it, you see creators selling products around how to do it, what does it actually mean. We think it means quitting your job, turning your life upside down, burning the boats as Tony Robbins would say. But what it actually means is something much more subtle -- and might not require you to leave your job at all.

Going all in starts with and is anchored into a decision. A decision to FULLY COMMIT to your desire. It's one thing to have the desire for a life or business but a desire alone isn't enough. You have to decide that this is what you will do and become unshakable in that decision.

I talk about the difference between 'saying' you've decided and actually deciding.

Also, going all in for you is going to look very different than what going all in means to me. Find the edge of your comfortability with risk and slowly push it. Pushing your edges.

I'd love to hear what landed for you...shoot me a DM on Instagram!

If you need help with your vision and business anchors, I got you boo. There are 2 ways to work with me right now:

1. ACTIVATE - a 1:1 session where we ignite the spark in your business that might be dimming.

2. MOMENTUM - a 3-month container where we work together to set the vision, build your anchors and move you in a consistent and sustainable way towards your big vision.

If this episode landed for you, it would mean the world to me if you could follow, review, like, share.

Let me know your biggest take away or questions that arose -- shoot me a DM on IG @i.am.lauramurphy

Until next week. ILY BYEEE.

HOT LINKS:

Today's Episode is a DOOOOZY! This stemmed from a few conversations I've had with entrepreneurs lately who felt like they were flailing in their business. What I mean by that is that they didn't feel grounded and clear in what they had to do, what to work on next, or which direction to go. They feel ungrounded in what had to get done, their offers and the direction they were headed in. They were changing direction like they were changing their clothes and frankly, it's exhausting.

So I asked, How strong are these two things in your business:

1. Your Vision

2. Your Business Anchors

Your vision is far bigger than your income markers or the things you will do...I hear these a lot: I'll be talking on stage, I'll be writing a book. That's awesome - but it's not your vision. Your vision is big, not something that happens in an instant and something that could have a million different iterations. It's the world you want to live in or create with what you do. It's how you want people to feel.

Your business anchors are who you are, what you do, for who, why you do it and why you are the one to do it. It's not the list of qualifications, modalities and practices that you've accumulated to date. These are HOW you do what you do, which will morph and change over time. Your business anchors will RARELY change. Telling people the list of offers, qualifications or modalities is like telling me you are making something with water, flour and eggs -- that could be ANYTHING. I want to know WHAT IT IS YOU ARE CREATING.

Grounding into your business anchors will create a strong foundation from which to build your business. When these are solid, you can build just about anything. When these are clear there is no guessing at what you have to get done or what shiny object will pull you away. They help bring the vision back into focus when you lose your way -- and you will, we all do. Having a strong foundation will make the road back quicker and less painful.

If you need help with your vision and business anchors, I got you boo. There are 2 ways to work with me right now:

1. ACTIVATE - a 1:1 session where we ignite the spark in your business that might be dimming.

2. MOMENTUM - a 3-month container where we work together to set the vision, build your anchors and move you in a consistent and sustainable way towards your big vision.

If this episode landed for you, it would mean the world to me if you could follow, review, like, share.

Let me know your biggest take away or questions that arose -- shoot me a DM on IG @i.am.lauramurphy

Until next week. ILY BYEEE.

HOT LINKS:

In this episode, we ground into what you can expect in the space of Conscious Business School, what you can expect from me and the journey we are about to go on together.

I am your host, Laura Murphy. I’m a marketing expert, a business coach and an entrepreneur and I help build conscious businesses. One’s that are purpose driven and heart led. My intention is to take the guesswork out of marketing and business building so get to building a biz and life that dreams are made of.

It is my vision to build an online community of badass entrepreneurs who are living life to the fullest and doing work that they love to do. We ground unto the 3 values that I base all my work on. They are:

So this is a little glimpse into what we will talk about in this space. My desire is for this to become a community (not just me talking at you) of badass entrepreneurs who are building lives and businesses that dreams are made of. If this episode and space gives you the resonates, subscribe, like, share…all the good stuff that goes a long way to getting this in front of a broader audience. 

Also, Join the growing list of entrepreneurs who have already signed up for my free weekly newsletter where I, not only share the goods from this podcast but all my hot takes on building, growing, and sustaining a conscious business and unbound life. 

Be all the newness and follow me on Instagram at @i.am.lauramurphy

Thank you, I love you xo.

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