Conscious Conversion

The current global crisis has forced an energetic shift onto all of us, and we can either let fear take over or we can adopt an opportunity mindset. The perceived boredom, silence and slowed pace of our lives is allowing us to look inward, learn where we have limitations and where we need to strengthen our faith.

How do we unlock the action energy of bringing our dreams and desires into our physical existence? How can we increase our vibration from hoping to believing and then to knowing?

In this episode, I have an amazing conversation with soulful mindset and spiritual business coach, Rhama Dashuri. She shares what we can learn about spirituality in a time where life as we know it, has shifted significantly.

3 Things We Learned From This Episode

Business helps us do inner work Business and spirituality can be blended to where we can't do one without the other. Putting ourselves out there through launches and ads allows us to learn about our limiting beliefs and to find the subconscious patterns that are holding us back. This in turn shows us where we need to have more faith to get the results we desire.

Dreams vs. desiresThere's a difference between a dream and a desire. A dream is something that will always feel out of reach because it doesn't feel grounded in reality. A desire is something that you truly want, and something that you can achieve.

Why the boredom we're experiencing is a gift This epidemic is the catalyst to where we actually want to be, but in order for us to make a transition into that renewed space, we need to lean into all the feelings we're experiencing. There's power in leaning into boredom. Often as soon as we get bored, we start feeling guilty so we try to do something to fill up time. Right now we need to embrace the slow down so that we learn from it.

Guest Bio

Rhama is a soulful mindset and spiritual business coach, master manifestor, self-love guru, and self-made entrepreneur.

For more information on all the awesome work she does visit https://linktr.ee/rhamadashuri. Follow @rhamadashuri on social media platforms.

For people who are serving a higher purpose, our mental and emotional states are the driving force of everything we do, and we need to maintain a high frequency.

What are some of the factors that compromise our frequency? How can we create a lifespace that allows us to thrive? Why is life design so important in the work we do?

In this episode, I'm joined by soulful thought-leader, licensed therapist, coach, author, founder of The Angry Therapist and JRNI coaching, John Kim.

He shares his unique take on running his business, and his dedication to high-frequency life design.

3 Things We Learned From This Episode

John's unique approach to authenticity When you focus too much on the impact you're making, it can easily creep into ego and scorekeeping, which will undermine your authenticity. If we get caught up in the results, we can easily get caught up in performing our identity, instead of being who we are.

Don't start with serving the outside world We need to look inward and connect to ourselves first, instead of trying to start with catering to the audience. When we start with our own hearts, whatever wisdom flows will be authentic and honest to us.

Boundaries increase our vibrationPutting our phones down and creating boundaries can be hard because it's our livelihood, but a key part of life design and taking care of ourselves is doing things knowing that your time is valuable.

Guest Bio

John Kim is a soulful thought-leader, licensed therapist, coach, author, founder of The Angry Therapist and JRNI coaching. After going through a divorce, he pioneered the online life coaching movement.

John built a devoted following of fans who loved the frank and authentic insights that he freely shared on social media. He has become known as an unconventional therapist who worked out-of-the-box by seeing clients at coffee shops, on hikes, & in a CrossFit box.

For more information, visit https://www.jrni.co/ follow @jrnicoaching and buy John's books here.

When events in the world take a negative and uncertain turn, the voices of truth-telling and empathetic leaders are desperately needed. We become channels for the messages people really need to hear from Mother Earth.

My guest today, Emma Zeck turned a moment of self-expression into a viral message helping the world make sense of this crisis.

What lessons can we learn from her? How do we make sense of what's happening in the world and what can we do to be of help or service?

In this episode, I'm joined by Emma Zeck, a writer, spiritual teacher, mystic, trauma survivor and recovery coach. She shares how she's using her creativity to help make sense of these times, as she gives us a powerful live reading of her poems.

3 Things We Learned From This Episode

The right message will resonate If we're tapped in and doing this work to help the world in a way that's diligent; and on behalf of the planet, people are going to resonate with it and our messages will go far.

The microcosm is always a metaphor for the macrocosmWhat's happening is a wake up call to us as a society, but any change will start at the individual level. If we let capitalism die and all these other systems die within us first, that's when they die on a global scale. Our external reality is a reflection of our internal reality.

Being awake means being aware Many spiritual business owners would like to avoid the news, but it's important for us to be at least a bit politically aware. Ignorance can potentially be spiritually bypassing because we need to be able to use our privilege to help other people who are struggling.

Guest Bio

Emma is an artist, writer, spiritual teacher, mystic, trauma survivor and recovery coach. Her healing modalities center around codependency & love addiction, generational trauma, boundaries, shadow work & inner child healing.

Emma has extensive experience with narcissistic abuse and dysfunctional family systems. She has become an expert in healing from codependency & love addiction, or people who continue to find themselves dating abusive and or emotionally unavailable partners.

For more information, visit https://www.emmazeck.com/ and follow @emmazeck on Instagram.

Over the last few weeks, things have shifted radically in our world as we are all being impacted by the coronavirus epidemic.

Businesses everywhere are feeling the strain. Online businesses certainly have some major privileges right now, but everything we do is being called into question.

Should we even be marketing our products right now?

How can we be of even greater service to the world and our people through this?

What can we learn from what we're going through?

In this episode, we're joined by spiritual guide, transformational life & business coach, holistic health consultant and the creator of Sacred Planet, Jocelyn Mercado.

She is the perfect person to discuss what's going on in the world right now, and to share how we can cope with this new normal while we keep our vibration high, even through the challenges.

3 Things We Learned From This Episode

Humanity is more connected than we think For many of us, there's an incredible unity and solidarity right now because we're all experiencing the same reality. We need to be coming from the heart in everything we do and offer support to people to make sure they are getting their needs met and coping.

There's something we can learn from what we're going through For a long time, we've been living in a world that is based on consumption. We have taken things to the absolute limit in terms of the environment. Humanity needs a huge shock to wake us up, and what the world is going through right now has got to change our perspectives. We need to think deeply about the patterns that are being broken, and disrupted by this and determine what we are meant to learn and do differently.

In times of crisis, a high vibration is more necessaryAt a time like this, it's very important that for those of us that are able, we maintain an optimistic attitude and high vibration so that we don't get sucked into the fear and panic. Having a meditation practice is critical, and even if we have to shift the schedule around a bit, we should still do it if at all possible.

Guest Bio

Jocelyn Mercado is a spiritual guide for the modern world, transformational life & business coach, holistic health consultant, writer, environmentalist and the creator of Sacred Planet.

She has been a student & practitioner of indigenous wisdom and earth-based spirituality for more than 9 years. She created Sacred Planet to support people in a process of unlearning all of the rules & regulations of modern mainstream society which no longer serve our highest good, so that we can reconnect with nature, with joy, and with the TRUTHS that we hold deep within our hearts.

For more information visit https://jocelynmercado.com/.

Get the FREE resource The Soulful Summit Starter Guide here http://jocelynmercado.com/soulful-summit-starter-guide.

You can also get Jocelyn's new course Shamanic and Alchemical Medicine to Guide Us in Rapidly Changing Times

Resources Mentioned

The Co-Creation Handbook

Marketing a visual product with a focus on our heart and soul, while also helping people connect with themselves is a big achievement. Our guest has done it successfully by leading with openness, vulnerability, and intention.

Why are ads important in this process? Why is gratitude something that should drive our business decision making? How do we get Google ads and Facebook ads to work harmoniously?

In this episode, I'm excited to be joined by Ashley Wray, the founder and CEO of the wildly successful Mala Collective. She shares how she stays consistent and authentic.

3 Things We Learned From This Episode

Visual products play well with Facebook and Instagram Ads With products that are aesthetically beautiful, the more we emphasize the physical beauty of the product, the more it lends itself to Instagram and Facebook. This is something we can leverage to get people's attention and connect with them.

Paid ads are valuable in spreading positive messagingPaid ads can bring in the people who otherwise couldn't find our products and we never know whose life we're going to touch by creating that top of funnel engagement opportunity. Ads allow us to reach out to more people and make our message more accessible.

Take time to focus on big picture strategyBlocking out time for strategy and leading the vision of the business is a key habit we need to nurture. It should be part of our routines and what we need to stay consistently empowered. Ashley focuses on her big picture strategy immediately after her daily gratitude journaling so that she's in the best state of mind.

Guest Bio

Ashley is the founder and CEO of Mala Collective.

Visit https://www.malacollective.com for more information.

One of the big things we stand for is resonating with our audience on a deep level instead of just selling to them, and we can do this effectively in the middle of the funnel. What should our goals be at the center point of our funnel? What are the types of content we can put out to connect with people? On this episode, you'll learn about resonance stacking, middle-of-funnel opportunities, and how to build a relationship with the audience using Facebook ads.

Things We Learned From This Episode

In the middle of the funnel our goal should be to nurture connection, create conversation and build authority.

After people connect with us, they need to keep seeing us in their newsfeed so they get to know us.

Different people consume information in different ways. We need to have a mix of different mediums so we're connecting with different people, and meeting them with their preferred learning style.

People resonate with personal stories and behind-the-scenes content, as well as sharing values and beliefs. After we create conversations and share success stories, we can reach out with calls-to-action and build our authority.

As entrepreneurs whose operations are often self-directed, our businesses can suffer due to our changing levels of energy and inspiration.

What are the structures we can put into place to ensure our continued success even when we don't have the energy to drive it?

How do we surround ourselves with people who can elevate our energy? How do we create offers that truly resonate with our audience?

In this episode, master business coach and sales ninja, Laura Wright shares how she runs a thriving business without depleting herself.

3 Things We Learned From This Episode

- Drive your viewing audience to actionWhen we gather people, we have to be sure to make an offer to them. If we do all the work of marketing but don't drive people anywhere, they will look elsewhere. Make sure all the effort we're putting in building and activating the audience actually creates connections.

- Organic audience building impacts the success of advertisingThe reason many people try to skip building an organic audience and dive into ads is a distrust of their personal sales technique. For ad campaigns to truly work, it's important to have the organic growth in place first and remember that sales isn't pushing - it's love, empathy, connection and support.

- Know each level your audience is atWhen you're working with an audience, there are three levels. There are people who are aspiring to do something, people who are already established and people who have mastered their craft. We have to meet people where they are in their journey and target them in a relevant way.

Guest Bio

Laura is a master business coach and sales ninja. She is the founder of EPIC At Sales. With over two decades in marketing, she helps different entrepreneurs grow and prosper.

For more information, visit https://epicatsales.com/, learn more about the Facebook group https://www.facebook.com/groups/EpicIncomeRise.

To buy her book No Woman Down visit https://www.nowomandown.com/.

Many spiritual entrepreneurs are apprehensive about the idea of marketing, and whether it's right for their business. In order to start seeing results, it's vital we overcome this limiting belief. What should our perspective on marketing be? How do we make sure we're always in alignment? Why is the call-to-action such an important part of developing marketing content? In this episode, I'm joined by creative entrepreneurship coach, Kendall SummerHawk, as she shares how marketing fits into what we do, and why it's important.

3 Things We Learned From This Episode

Marketing is part of what we do not a separate aspect of running our businessOur view of marketing requires a reframe. It's not forcing our message onto people, it's inviting the right people into our space. If we're marketing correctly, we're always giving and being of service.

Never forget your 'Big Why' In order to maintain positive momentum for our business, we need to remember why we're doing it and why we have a passion for it. We need to make sure what we do feels like a joy, not a chore.

Structure is necessaryCreatives can feel restrained by having a set structure, but we actually need it. Without having structure, we will feel out of control, untethered and even stressed. Having a structure and sticking to it can be very calming.

Guest Bio

Kendall SummerHawk is the founder of the number 1 business and money certified coaching training school http://www.kendallsummerhawk.com/

To join the Facebook group Tribe of Creative Coaches visit https://www.facebook.com/groups/tribeofcourageouscoaches.

Creating good Facebook ads requires a thoughtful and deliberate approach to find what resonates most with your audience. What are the steps we can take to make sure our ads are meaningful and impactful? How do we bring together copy, graphics and different mediums on social media? In this episode, we talk about how to develop resonant ads, and the art of formulating great ad campaigns.

Things We Learned From This Episode

It's important to test at least 3 different versions of copy, combining both some short form and other more long form copy.

Have 3 different versions of graphics for each ad. There's nothing wrong with stock photos if they are relevant and don't look too generic.

We generate 6 versions of every ad, playing with different headlines in order to determine which is most resonant with the audience and has the lowest conversion cost.

Also remember that different content mediums will resonate with select audiences, so target them separately if cost allows.

When wielded well, spiritual entrepreneurship and soulful thought leadership allow for us to channel messages, insights, and brilliance from Source, Divine, Whatever-You-Want-to-Call-it... and share it with the world. What an incredible opportunity!

And when we focus on impacting people, not just wanting to sell... our messages will expand.

How do we approach marketing as part of our spiritual work? How do we stay authentic, and encourage new visions within our business?

In this episode, massage therapist, master coach, and creator of BodyMind Coaching, Laura Wieck shares how she is running a business while changing lives.

3 Things We Learned From This Episode

The true meaning of self-care

If we are fully embodying self-care, we are grounded in our wholeness, embodied in the moment and in full connection with everything and everyone. Self-care isn't just a surface level thing. It's about going inward, honoring the body and mind, and making us feel more connected to everyone and everything.

Intention of the message vs. the intention of a sale

If you put out information thinking you want people to buy, it will fall flat. If you focus on the message that's trying to come through you, it will expand.

Success isn't selfish

Don't feel guilty about success, we are only receiving. When you receive success, it doesn't just end with us. It means other people will get to receive it too. Our success creates a platform for more people to be seen and share in that energy.

Guest Bio

Laura Wieck is a massage therapist, master coach, and creator of the BodyMind therapy and certification program.

To connect with Laura, visit https://thenewbodymind.com/.