Conscious Tech

Videha Sharma is theClinical Innovation Lead for the Pankhurst Institute for Health Technology, Co-founder at Fava Health, and Ted speaker. Videha has a PhD in Health Informatics and completed fellowships in Digital Health, Medical Leadership and Clinical Entrepreneurship. A surgeon by training, he now has a career bridging the gap between healthcare and technology.

Chapters

(00:00:00) How this Doctor Leverages Design

(00:08:30) Prevention and our generation is becoming more health conscious

(00:13:31) Design, jobs to be done, and interoperability

(00:20:45) Pivoting from a PhD to health care technology

(00:23:46) Culture clash of startups vs universities

(00:26:52) Using large language models to product patient information

(00:28:42) Methodology, data, hallucinations

(00:30:47) How to balance innovation with patient care

(00:34:06) Slippery slope of preventative care

(00:36:53) Genetic Testing

(00:39:19) Health care system incentives, medical ethics, ROI

(00:44:30) Do no harm is not a given for designers

(00:46:00) NHS, universal healthcare’s role in equality

(00:52:54) Psychology’s role in the health system

(00:58:02) Project success metrics for strokes

(01:07:58) Patient data and the role of AI in the healthcare industry

(01:12:34) End of life for data stored

(01:15:19) Disposing of medical waste

(01:19:54) Lightning Round ⚡️

Where to find Videha:

Linkedin

Design-led innovation in healthcare | Dr Videha Sharma | TEDxHultLondon

___________________________________________________________

I'm Sera Tajima, Climate Tech Advisor & Investor. 🤙

I talk about:

→ Product Growth Strategy (Growth, Design, AI)

→ Climate Tech

→ Venture Capital

⁠Connect for more good energy⁠ ⚡️

Become a sponsor: [email protected]

Sheryl Cababa drives a human-centered design practice that is focused on systems thinking and evidence-based design, working on everything from robotic surgery experience design to reimagining K-12 education through service design.

In her work with consultancies such as Substantial, Frog, and Adaptive Path, she has worked with a diverse base of clients including the Gates Foundation, Microsoft, IHME, and IKEA.

Chapters:

(00:00:00) Sheryl’s Background: Microsoft, Fitbit, Adaptive Path

(00:04:18) Working for Philips and living in the Netherlands

(00:07:10) Consulting vs Tech

(00:11:30) Running her own practice

(00:16:29) Systems thinking for design

(00:20:02) Thinking about power and inclusion

(00:22:20) Subject matter experts and people impacted by the system

(00:26:05) Being critical is villainized in tech & AI (00:29:30) Companies that are not receptive

(00:35:19) How designers can adopt systems thinking

(00:40:23) Edtech example — Work within the system

(00:42:59) Why technology isn’t the best first solution

(00:48:02) Shortcomings of capitalism

(00:48:02) Stakeholder Mapping: Power + Influence

(01:06:19) Lightning Round

Where to find Sheryl:

Sheryl’s Linkedin

Closing the Loop (book)

___________________________________________________________

I'm Sera Tajima, Climate Tech Advisor & Investor. 🤙

I talk about:

→ Product Growth Strategy (Growth, Design, AI)

→ Climate Tech

→ Venture Capital

⁠Connect for more good energy⁠ ⚡️

Become a sponsor: [email protected]

Gaya Herrington is an internationally known sustainability researcher and wellbeing economist, living in Washington D.C. A regular guest lecturer and keynote and TED speaker, Gaya has been shaping conversations at local and global levels with her message that true sustainability will not be achieved without transforming our economic system away from an obsession with perpetual growth to one that centers around human and ecological wellbeing. 

Get weekly intel at ⁠conscioustech.co⁠

Chapters

(00:00:00) Origins of limits to growth

(00:03:23) Different models in the limits to growth

(00:07:04) Connection between business growth and fossil fuels

(00:08:17) Conflating climate change with overall sustainability

(00:10:20) What is sustainability? Why do people view it so narrowly?

(00:13:05) Mainstream economic models, power dynamics, and systemic issues

(00:14:50) We design the economy

(00:17:17) What happens during the predicted decline?

(00:19:46) Centering around wellbeing over growth

(00:23:02) Humans are not meant to be 10/10, Qualitative measurements

(00:24:00) Needs vs wants(00:26:33) Becoming spiritually rich

(00:29:00) Pick your stakeholders & investors wisely

(00:31:18) Annual sustainability reports & emissions going up

(00:36:32) The role of technology in the shift

(00:39:20) Techno-intentionalist

(00:40:06) Planned degrowth, recessions, and collective trauma around money

(00:45:39) Systems change and redesigning the economy

(00:47:50) Altruism, feeling powerless, and social tipping points

(00:51:41) Start with yourself and capitalism

(00:59:50) Lightning Round ⚡️⚡️⚡️

Where to find Gaya:

LinkedIn

Website

5 Insights About Avoiding Global Collapse

[email protected]

Fonz Morris is lead designer for Netflix monetization growth team. Based in San Jose, he has worked with Netflix since 2020 after leading the design team at Coursera. He was named one of Business Insider’s Most Innovative Designers in 2021 and speaks regularly at tech conferences.

Get Sera's weekly updates

Learn Sustainable Growth Design live with Sera (ft Fonz)

Chapters

(00:00:00) Background on Netflix

(00:03:07) Growing up in Brooklyn, NY

(00:06:26) How Fonz got into design

(00:08:37) Building a design agency

(00:11:26) Video conferencing startup

(00:13:15) How does being an entrepreneur differ?

(00:17:11) Interview process at Netflix

(00:21:33) Growth design cohort 2

(00:24:59) Growth Design at Netflix

(00:30:59) Password sharing on the monetization team

(00:38:47) A culture of documentation (PRDs, Specs & design briefs)

(00:44:50) Tying in design to business goals

(00:48:30) Examples from password sharing project

(00:51:05) Empathy in the design process to prioritize retention

(00:53:34) Access to data and data scientists

(00:57:00) Lightning Round ⚡️

Where to find Fonz:

Fonz’ Linkedin

When Everyone leads

___________________________________________________________

I'm Sera Tajima, Climate Tech Advisor & Investor. 🤙

I talk about:

→ Product Growth Strategy (Growth, Design, AI)

→ Climate Tech

→ Venture Capital

⁠Connect for more good energy⁠ ⚡️

Become a sponsor: [email protected]

⁠⁠⁠Sera Tajima is your host, Founder of The Craft, Startup Advisor, and Climate Investor.

⁠⁠⁠⁠Get Sera's podcast highlights & resources.⁠⁠⁠⁠

Join Sustainable Growth Design

Chapters

(00:00:00) An Introduction to growth thinking

(00:02:00) Advance your design career with business thinking

(00:03:53) The intersection of growth hacking and product design

(00:05:28) Identifying the business lever (00:07:38) How to think about the customer lifecycle and growth frameworks(00:09:52) Risks associated with growth hacking

(00:10:36) A strong growth strategy starts with retention

(00:12:31) Good growth practitioners are humanity centered

(00:14:48) Where your power lies as a technologist

Connect with Sera:⁠⁠

LinkedIn⁠

⁠⁠⁠⁠⁠YouTube⁠⁠ ⁠

Become a sponsor: [email protected]

Dan Mall is Founder of Design Systems University. He's an expert in helping companies scale design systems. In this episode Dan and Sera talk design systems, why they matter, and how to implement them.

Get Sera's weekly highlights ✍️

Learn Growth Design

Chapters

(00:00:00) Dan intro

(00:01:58) How Dan got into design

(00:04:17) Starting his agency

(00:07:10) Find equilibrium as a business owner

(00:08:40) Design Systems

(00:10:16) The spectrum of design systems

(00:13:50) What organizations Dan works with

(00:15:15) Get buy-in to scale something that's working

(00:16:29) Dan's approach — "Piloting"

(00:18:57) Designers need to learn the language of business

(00:22:36) We are not a great representation of users

(00:23:47) Design Politics

(00:27:14) Have your own opinions

(00:32:36) Templates, patterns, and packages

(00:36:06) How to get started

(00:43:37) No parity between design and code

(00:47:15) Get people to spend less time in Figma

(00:49:15) Build a tool that people use

(00:51:50) Publicize your Design System

(00:53:20) Design Systems democratize design

Where to find Dan Mall:

• Design Systems ⁠

• LinkedIn

• Twitter

• Website⁠

Where to find Sera:

• LinkedIn

• YouTube

• Sera's Website

• The Craft

  
  

To become a sponsor contact [email protected]. 🎤

Sera Tajima is your host, startup advisor and climate tech investor.

⁠Get on the waitlist to learn Sustainable Growth Design ⁠

(Sold Out )⁠⁠⁠⁠

Chapters

(00:00:00) Introduction

(00:00:25) Misunderstanding design

(00:01:12) Example: The evolution of cars

(00:02:02) Continuous improvement for users

(00:02:30) Great design is invisible

(00:03:00) Design's impact on society

(00:03:10) Design as problem solving

(00:03:27) Form follows function

(00:04:40) The role of aesthetics

(00:05:06) My experience as a product designer

(00:06:48) Expanding the impact of design

(00:07:26) Product Designers

(00:07:50) Creating an experience

(00:08:55) Identifying the right problem to solve

(00:09:54) Collaborating with teammates and aligning stakeholders

(00:11:06) Creating a functional solution

(00:12:30) The importance of design

(00:12:53) Unintended consequences of design

(00:14:00) The conscious design movement

___________________________________________________________

I'm Sera Tajima, Climate Tech Advisor & Investor. 🤙

I talk about:

→ Product Growth Strategy (Growth, Design, AI)

→ Climate Tech

→ Venture Capital

⁠Connect for more good energy⁠ ⚡️

Become a sponsor: [email protected]

Tommy Geoco is Founder and author of UX Tools. After serving in the U.S. military, he worked in Product Design for over 14 years now. He has a combined social media following of over 1 million. 🔥

Chapters

(00:00:00) Tommy Introduction

(00:01:21) Making design education better with UX Tools

(00:02:01) The design industry is competitive

(00:02:50) The bootcamp business model

(00:04:10) The best way to learn is on the job

(00:07:14) Ditch the cynicism of the way things evolve

(00:09:09) All companies have dysfunction

(00:10:10) Tommy's journey into design

(00:15:35) Learning online and the shapes of work

(00:26:20) How to attract the right fit

(00:30:00) Make time for play

(00:46:39) Have a growth mindset

(00:51:41) Build real relationships

(00:55:13) Newsletter & Micro Courses

Join Sera live to learn Sustainable Growth Design

Where to find Tommy:

UX Tools: ⁠⁠https://uxtools.co/⁠⁠

Tiktok: ⁠https://www.tiktok.com/@designertom⁠

LinkedIn: ⁠⁠https://www.linkedin.com/in/tommygeoco/⁠⁠

Website: ⁠https://www.designertom.io/⁠

___________________________________________________________

I'm Sera Tajima, Climate Tech Advisor & Investor. 🤙

I talk about:

→ Product Growth Strategy (Growth, Design, AI)

→ Climate Tech

→ Venture Capital

⁠Connect for more good energy⁠ ⚡️

Become a sponsor: [email protected]

Explore the world of Conscious Tech

Chapters

(00:00:00) Welcome newbies 🎉

(00:01:17) Please like & subscribe (this helps me bring in high quality guests)

(00:01:29) Emotions Make Us Human

(00:02:16) What Are Emotions?

(00:03:13) Don Norman's Three Levels of Emotional Processing

(00:05:18) Merging The Internal & External

(00:06:51) How Do We Identify Emotions?

(00:08:18) How Emotions Influence User Behavior and Decision-Making

(00:09:38) Emotional Attachment

(00:14:50) Aaron Walter’s Hierarchy of Needs

(00:17:22) Join my live Maven cohort

(00:18:31) How To Design For Emotional States

(00:21:52) 5 Good Tenets of Emotional Design

(00:22:39) 5 Core Methods to Create Emotionally Intelligent Design

(00:26:52) Ethical Considerations

(00:30:01) Future of Emotion Recognition Technology

Christopher Nguyen is Founder of UX Playbook. He went from zero experience to head of design in just 4 years. His mission is to Make UX education accessible. He’s also working on a new project called Backlog: a community for designers-turned-entrepreneurs.

Chapters

(00:00:00) Beyond UX Podcast

(00:01:04) How Chris Got Into Design

(00:03:10) Posting on Linkedin

(00:05:00) UX Playbook organic growth

(00:10:14) Expanding the funnel on Linkedin

(00:16:11) Product Bundle Experiment

(00:19:32) Free 5 Day Growth Challenge

(00:23:49) What the Market Wants

(00:27:33) Downsells are More Effective than Upsells

(00:29:02) Pricing Experimentation

(00:32:37) Sera’s Business Journey

(00:39:36) Create Urgency Getting Your Product Out

(00:45:55) What Gives Designers Business Superpowers

(00:50:33) Biggest Mistakes Chris Made

(00:54:20) A Workday With Chris

Where to find Chris Nguyen:

Linkedin

___________________________________________________________

I'm Sera Tajima, Climate Tech Advisor & Investor. 🤙

I talk about:

→ Product Growth Strategy (Growth, Design, AI)

→ Climate Tech

→ Venture Capital

⁠Connect for more good energy⁠ ⚡️

Become a sponsor: [email protected]