What happens inside an organisation rarely stays there.

When employees interpret messages differently, the consequences don’t stop at the workplace. They shape how a brand speaks, acts, and is ultimately perceived by the outside world.

In the latest episode of Consequence of a Message (COAM), our guest Ambuj Dixit, Director at Thoughtcom India Pvt. Ltd., shares why the strongest brand messages don’t begin in the boardroom or on a billboard. They begin within the organisation. Through the conversation, he explores how internal confusion can lead to external brand chaos, and why getting communication right internally is critical to building trust and protecting brand reputation.

Earlier this year, Ambuj Dixit co-launched the Next IC Shift report with Mike Klein, a practitioner-led, face-to-face qualitative study on internal communications across multiple cities in India. Here’s the link to it - www.nexticshift.com

#Ideosphere #COAM #InternalCommunications #BrandReputation #LeadershipCommunication #OrganisationalCulture #EmployeeEngagement

How do you simplify a message without losing its meaning? 

Where does clarity end and oversimplification begin?  

That’s the test, and the trap. 

In this episode of Consequence of a Message, Dr. Anil Lamba, finance educator, bestselling author, and professional de-jargonizer, joins us to explore the theory behind simplicity and the fluency it demands. 

This isn’t just about finance. We unpack the theory behind simplicity, language fluency, perceptual fluency, conceptual fluency, and why only someone who’s mastered complexity can make things truly simple. 

This episode will change how you think about explaining anything, whether you’re pitching an idea, teaching a concept, or just trying to make sense at a dinner table.  

Because every message has a consequence, especially the simple ones.  

#Messaging #Communication #Simplicity #ELI5 #Fluency #Context #Relevance #Storytelling 

Toxic: an oft-used adjective describing the Joker’s rapid villain arc in the Batman comics. The same adjective now captures 20% of the Indian workforce’s feelings towards their workplace.

Overwhelmingly now, professionals across both sides of the generational divide report their work environments as toxic, yet there's a number of leaders who remain inactive (consciously or otherwise) and refuse to accept accountability for fostering them.

On episode 3 of our 2nd Season of Consequence of a Message: Messages for a Toxic Workplace, we discuss how leaders can deploy the proper methods to positively and effectively motivate their teams without the impending threat of them or their organizations developing a reputation for being toxic.

Tune in to this episode to learn about proper feedback delivery, the importance of language, and how to know if your workplace is due to check into a Detox program.

*Credit Note: Radical Candor Communication Model, developed by Kim Scott 

Television, newspapers, social media...sports?

In our latest episode of Consequence of a Message, we bring to your notice a slightly unusual method of placing brands under a microscope. While not a medium in the conventional sense, a platform that gets brands 30 million pairs of eyeballs in a fortnight can hardly not be considered one.

FIFA, Olympics, NBA, F1- not just brands themselves, but

Tune in to Season 2 Episode 2, The Messaging Games, where we speak about the brands associated with the largest sports events in the world- those that have played the game right, and some that just struck out.

#ConsequenceofaMessage #Nike #F1 #Olympics #sports #media #brands #sponsorship #messaging #Podcast

A new season of Consequence of a Message is upon us! In which we tackle bigger messages, expose larger consequences and create immense possibilities.  

And what bigger message could we have chosen to inaugurate our second season with than- “Abki Baar 400 Paar”? The message that set the theme for 2024’s General Elections in India and ended up becoming a meme due to its laughably inadequate outcome for the purveyor.  

“Abki Baar 400 Paar- The consequence of an arrogant message” is a fitting title, not only for this episode, but also to reflect the age-old wisdom in the line – after pride comes the fall. While being confident is admirable- overconfidence, overpromising and underdelivering can consequently make even a victory feel like a defeat.  

Join us as we discuss how leaders should tread the thin line between confidence and arrogance to create more possibilities to celebrate success, rather than receive what feels like a slap in the face. 

#ConsequenceofaMessage #Elections #AbkiBaar400Paar #NewSeason #Podcast  

Mark Twain once said, “A lie can travel halfway around the world while the truth is putting on its shoes.” No offense to Mark, but we at Consequence of a Message disagree. With modern technology, misinformation can take 3 world tours in the time it takes the truth to even get out of bed.

Join us for the last episode of Season 1 of Consequence of a Message- Who Owns the Global Truth? Shot in front of a live audience for the very first time, we call into question the quality of information we receive from various sources. Living in a world where money dictates the narrative and ability to bend data to your will, is bound to erode trust and polarize opinion more than ever before.

A butterfly flapping its wings on one end of the earth can cause a tornado to form on the other. So too can a small action have a far-reaching impact and a message can create unforeseen consequences. Consequence of a Message is back, bringing to you our 5th Episode, Collateral Consequence.  

Join us as we unravel how each message you share can cause a domino effect of events to unfold. Whether that message creates collateral damage or collateral possibilities is what we’re here to advise you on.   

Maybe the butterfly should be careful of flapping and humanity should think twice before yapping.  

A fish called the Skate is the only animal in the world that can see in just 2 colours- black & white. Humans, on the other hand, are capable of seeing a million more. However, we appear to lose this ability every time we hear anything even slightly controversial. We insist on seeing the world as dual-toned while ignoring each shade of grey that lies in between.  

But does the world really work like that? Should every complicated discussion under the sun be forced into a bucket of either right or wrong? Or should we take the time to find out if the truth lurks somewhere in between? 

Tune in to Episode 4 of Consequence of a Message, “70 Shades of Grey”, where we discuss how you can resist the urge to jump to a conclusion & instead, take the time to walk to it.  

Sincere or Symbolic? Profound or Perfunctory? Truthful...or Tokenistic? 

Therein lies the dilemma of organizations that wish to portray their diversity.  

With the world becoming a more accepting & positive place, the last thing any brand wants is to be accused of being stuck in the Dark Ages. And while on the face of it, most brands may look like they’ve ‘awoken’ in the new century - do they all mean it? Does it come from the heart? Or is it simply a way to shield their reputations from the label of being ‘anti-woke’? 

Tune in to Episode 3 of Consequence of a Message, “Houston, we have a token!” to find out if your organization may have already become a perpetrator of tokenism.

Being a prominent leader means you have an army of people waiting to finish your statements. You say a few words and boom – there are 10 assumptions breaking it down immediately. 

In a world where every word you utter is recorded, scrutinized & “cleverly” edited for all to see, it’s more important than ever to be careful of what, how & when you say something.  

The last thing any CEO (and their communication advisors) want, is to wade into controversy that could cost their company millions in brand value and top line. Unfortunately, it’s easier than ever in today’s clickbait-run environment to be caught out with sensationalist headlines.  

Tune in to Consequence of a Message, Episode 2, “Filter your water, coffee & opinions!”- where we discuss that while speech is free, the penalties can be Expensive. Filter for best results.