Conservation Stories

Upcoming Produced Water Society Event: 10th Annual Permian Basin Conference & Exhibition

Dates: August 11–13, 2025
Location: Bush Convention Center, Midland, Texas
Details: Industry leaders gather to discuss produced water management.
Register: Register Here

More About Our Guest

Michael Grossman
Moderator for Panel 5A ("Treat, Discharge, Recharge: Mitigating Risks and Maximizing Benefits of Surface Discharge") at the Produced Water Society’s 35th Annual Conference. He represents Aquafortus Technologies.
LinkedIn: Michael Grossman LinkedIn

The Produced Water Society (PWS) is a 501(c)(3) educational non-profit comprised of oil and gas water professionals focused on improving produced water management through events, workshops, and community.
Website: Produced Water Society Website

Social Media & Online Presence

Follow PWS on: LinkedIn | Facebook | Twitter | Instagram

For more information about SARA, please visit sara-conservation.com

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Conservation Stories is presented by The Sandhills Area Research Association (SARA). Subscribe now to hear all the interviews.

In this episode of Conservation Stories, host Tillery welcomes Dr. Todd Baughman, the new director of the Texas A&M AgriLife Extension Center in Lubbock, Texas. They explore Todd’s agricultural background, the mission and evolution of land grant universities, and the vital role of research, teaching, and extension in supporting rural communities. The conversation highlights the breadth of ongoing research at the Lubbock center—including cotton, peanuts, corn breeding, and remote sensing with NASA—as well as cutting-edge projects like using produced water from oil drilling for irrigation.

They also discuss the importance of independent research, future water conservation strategies, and the extensive resources available through extension offices, including the educational power of 4-H programs. Whether you're a producer, student, or just curious about the intersection of ag science and sustainability, this episode offers a rich look into the present and future of conservation-focused agriculture in West Texas.

More about our guests: 

Todd Baughman - Center Director Texas A&M AgriLife Research & Extension Center

Website

Email

For more information about SARA, please visit sara-conservation.com

Support the Conservation Stories Podcast

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Conservation Stories is presented by The Sandhills Area Research Association (SARA). Subscribe now to hear all the interviews.

Upcoming Episodes Include: 
• Bridget Scanlon Research Professor University of Texas at Austin
• Jane Dever, Professor and Director, Clemson University Pee Dee Research and Education Center
• Leah Duzy, Principal Consultant, Compliance Services International

In this heartfelt episode of Conservation Stories, host Tillery Timmons-Sims visits with multi-generational farmers and ranchers Pug, Cade, and Lane Lyons in Brownfield, Texas, to discuss land stewardship, legacy, and the realities of rural life. With candor and care, the Lyons family shares their experiences navigating decades of change in West Texas agriculture—from soil health to succession planning. Together, they reflect on the resilience it takes to operate through drought, low commodity prices, and evolving consumer expectations. The conversation touches on everything from intergenerational learning and the emotional weight of ownership, to how young people are finding new purpose in continuing family traditions while adapting to modern conservation challenges. Tillery also opens up about her personal connection to the land and the importance of storytelling in bridging the past and the future. This episode is a moving reminder that conservation isn’t just about practices—it’s about people, place, and the power of listening across generations.

More about our guests: 

Pug Lyons -Area 1 Board Member for the Soil and Water Conservation District 

Along with his sons:  Lane and Cade Lyons.

Regenerative Texas Facebook Page

Email

Texas Soil and Water Conservation

For more information about SARA, please visit sara-conservation.com

Support the Conservation Stories Podcast

Follow SARA for more updates  •  Instagram  •  Facebook  •  LinkedIn •  X/Twitter

Conservation Stories is presented by The Sandhills Area Research Association (SARA). Subscribe now to hear all the interviews.

Upcoming Episodes Include: 
• Bridget Scanlon Research Professor University of Texas at Austin
• Todd Baughman Center Director Texas A&M AgriLife Research & Extension Center
• Jane Dever, Professor and Director, Clemson University Pee Dee Research and Education Center

In this episode of Conservation Stories, host Tillery Timmons-Sims talks with Claude Corcos of Netafim, a global leader in drip irrigation, about the evolution and future of precision water management in agriculture. Claude shares his journey from upstate New York to working with farms across North America and explains how Netafim has revolutionized irrigation with subsurface drip systems—designed to deliver water and nutrients directly to crop roots with unmatched efficiency.

The conversation dives into the benefits of drip irrigation for water conservation, crop yield improvement, and adaptability in semi-arid regions like West Texas. Claude highlights how technology—such as soil moisture sensors and crop imaging—integrates with irrigation systems to optimize timing and reduce waste. The episode also explores a groundbreaking new frontier: the potential to use recycled produced water from oil and gas operations as a viable irrigation source. Backed by lab analysis and promising early results, Claude and Tillery discuss how these efforts could provide a game-changing new water supply for agriculture in drought-prone areas.

From lawn systems to large-scale farms, from cotton fields to native grass restoration, this episode offers a wide-ranging look at water innovation, policy, and the role of farmer education in maximizing long-term sustainability. It’s a must-listen for growers, conservationists, and anyone interested in how agricultural technology can help secure the future of food and fiber.

More about our guests: 

Claude Corcos
Senior Director
Strategy & Business Development for Netafim

LinkedIn

Twitter

Instagram

Facebook

YouTube

Netafim USA Website

For more information about SARA, please visit sara-conservation.com

Support the Conservation Stories Podcast

Follow SARA for more updates  •  Instagram  •  Facebook  •  LinkedIn •  X/Twitter

Conservation Stories is presented by The Sandhills Area Research Association (SARA). Subscribe now to hear all the interviews.

Upcoming Episodes Include: 
• Bridget Scanlon Research Professor University of Texas at Austin
• Todd Baughman Center Director Texas A&M AgriLife Research & Extension Center
• Jane Dever, Professor and Director, Clemson University Pee Dee Research and Education Center

In this candid episode of Conservation Stories, host Tillery Timmons-Sims sits down with Sam Nesbit, Senior Vice President at First United Bank, to explore the financial and emotional landscape of modern agriculture. With deep roots in the West Texas ag community, Sam shares insights from the front lines of agricultural lending, describing how small-town banks are helping producers navigate one of the most financially challenging periods in decades.

They dive into the complexities of farm finance, from rising input costs and volatile crop prices to the growing strain on farmers without clear exit strategies. Sam outlines the growing need for financial planning, succession strategies, and mental health support, particularly as drought, inflation, and market oversupply push many producers to the brink. The conversation also tackles rural community decline, the importance of local banking, the misconceptions around corporate farms, and the shared fate of rural and urban economies.

Honest and compassionate, this episode underscores the need for community-based solutions, cross-sector support, and a renewed understanding of the human cost behind our food and fiber systems. Whether you're in ag, finance, or just care about the future of rural America, this episode delivers a powerful message about resilience, responsibility, and the urgent need for connection.

These opinions are solely of Sam Nesbit and does not reflect 1st United Bank.

More about our guests: 

Sam Nesbit
Senior Vice President at 1st United Bank

For more information about SARA, please visit sara-conservation.com

Support the Conservation Stories Podcast

Follow SARA for more updates  •  Instagram  •  Facebook  •  LinkedIn •  X/Twitter

Conservation Stories is presented by The Sandhills Area Research Association (SARA). Subscribe now to hear all the interviews.

Upcoming Episodes Include: 
• Bridget Scanlon Research Professor University of Texas at Austin
• Todd Baughman Center Director Texas A&M AgriLife Research & Extension Center
• Jane Dever, Professor and Director, Clemson University Pee Dee Research and Education Center

In this powerful episode of Conservation Stories, host Tillery Timmons-Sims interviews Dr. Allen Williams—co-founder of Understanding Ag and Regenified, and a pioneer in the regenerative agriculture movement. With roots in six generations of farming and a former academic career in conventional ag science, Dr. Williams shares how a shift in perspective led him to question the effectiveness of mainstream methods and ultimately to redefine what sustainable land stewardship means.

The conversation covers the core principles of regenerative agriculture, including adaptive stewardship, biodiversity, soil biology, and the importance of working with—not against—natural systems. Dr. Williams explains the shortcomings of traditional certification programs and introduces Regenified, a tiered, scalable verification system built by real farmers to reward continuous improvement rather than perfection. He and Tillery discuss the measurable outcomes of regeneration—improved soil health, stronger crops, richer nutrients, and more resilient ecosystems—and how new partnerships are forming to connect producers, brands, and consumers in meaningful ways.

Listeners will also hear candid reflections on industry culture, the need for farmer-centered leadership in sustainability conversations, and the role of science, observation, and experience in driving agricultural transformation. Whether you're a seasoned grower, a consumer curious about where your cotton or food comes from, or an advocate for more regenerative systems, this episode offers both philosophical and practical insight into the journey of healing our land.

More about our guests: 

Allen Williams, Ph.D.

6th Generation Farmer & Rancher, Founding Partner Understanding Ag and Regenified

 Understanding Ag Website • Regenified Website

For more information about SARA, please visit sara-conservation.com

Support the Conservation Stories Podcast

Follow SARA for more updates  •  Instagram  •  Facebook  •  LinkedIn •  X/Twitter

Conservation Stories is presented by The Sandhills Area Research Association (SARA). Subscribe now to hear all the interviews.

Upcoming Episodes Include: 
• Sam Nesbit, 1st United Bank
• Bridget Scanlon Research Professor University of Texas at Austin
• Todd Baughman Center Director Texas A&M AgriLife Research & Extension Center

 In this compelling episode of Conservation Stories, host Tillery Timmons-Sims speaks with Kelli Inge, general manager of Wall Co-Op Gin in Tom Green County, Texas. With a surprising background in opera and vocal performance, Kelli shares her journey into agriculture and how she rose to lead one of the region’s key cotton gins during one of the most challenging drought periods in recent history.

Kelli reflects on the critical role cotton gins play in rural communities—not just in processing fiber, but in sustaining jobs, schools, and local economies. She emphasizes the importance of adapting and diversifying services, building strategic relationships, and pushing for broader recognition of the U.S. cotton industry's environmental leadership through programs like the U.S. Cotton Trust Protocol.

The conversation also explores the global implications of cotton production, the challenges of consumer perception, and the environmental cost of synthetic fast fashion. With passion, wit, and bold honesty, Kelli champions sustainable practices, encourages transparent storytelling, and reminds listeners that small, consistent actions—like recycling denim or supporting natural fibers—can create lasting change.

Whether you're in ag, fashion, or simply want to understand where your clothes come from, this episode offers a rich look at the crossroads of conservation, community, and cotton.

More about our guests: 

Kelli Inge General Manager, Wall Co-op Gin. Wall TX.

Email •  Phone Number x 4

For more information about SARA, please visit sara-conservation.com

Support the Conservation Stories Podcast

Follow SARA for more updates  •  Instagram  •  Facebook  •  LinkedIn •  X/Twitter

Conservation Stories is presented by The Sandhills Area Research Association (SARA). Subscribe now to hear all the interviews.

Upcoming Episodes Include: 
• Sam Nesbit, 1st United Bank
• Allen Williams PhD, Understanding Ag and Regenified
• Bridget Scanlon Research Professor University of Texas at Austin

In this deeply resonant episode of Conservation Stories, host Tillery Timmons Sims leads a heartfelt and informative discussion about mental health in the agricultural community—a subject often burdened by stigma and silence. Joined by Tiffany Lashmet, an ag law specialist with Texas A&M AgriLife Extension, and psychologists Michaela Smith and Dr. Mikayla Spooner, the group unpacks the unique stressors facing farmers and ranchers, including geographic isolation, economic instability, and generational pressure. They highlight the importance of proactive mental health support, share personal stories, and introduce Farm Hope, a free, telehealth-based counseling initiative tailored for Texas ag workers and their families. With compassion and clarity, the episode empowers listeners to rethink mental health as a strength, not a weakness, and provides clear pathways to access confidential, culturally competent care.

Episode References: 
Tiffany's Podcast - Ag Law in the Field

More about our guests: 

Michaela Smith, Farm Hope Project

Tiffany Lashmet, Ag Law Specialist with Texas A&M AgriLife Extension

Mikaela Spooner, PhD , Psychologist I - FarmHope Project - Texas A&M Health Telehealth Institute

Email •  Website •  FarmHope Clinic Phone Number

For more information about SARA, please visit sara-conservation.com

Support the Conservation Stories Podcast

Follow SARA for more updates  •  Instagram  •  Facebook  •  LinkedIn •  X/Twitter

Conservation Stories is presented by The Sandhills Area Research Association (SARA). Subscribe now to hear all the interviews.

Upcoming Episodes Include: 
• Kelli Inge General Manager, Wall Co-op Gin. Wall TX.
• Sam Nesbit, 1st United Bank
• Allen Williams PhD, Understanding Ag and Regenified

In this episode of Conservation Stories, host Tillery Timmons-Sims reconnects with Layton Schur of Frontier Market, highlighting his innovative work in sustainable and diversified agriculture on the Texas plains.Layton shares updates on his thriving farm operation, including the success of their subscription produce boxes, year-round planting and harvesting, and advancements in cattle genetics using predictive tools from Neogen. He discusses the growing local demand for fresh, high-quality produce, particularly strawberries and lettuce, and the benefits of using efficient irrigation and farming technologies.Layton also introduces his expanding storefront, which now includes products like beef tallow skincare items and milled grains, and teases upcoming offerings from a new commercial kitchen. Throughout the conversation, his emphasis on practicality, community collaboration, and adapting to West Texas challenges illustrates a fresh, forward-thinking approach to modern agriculture.

Episode References: 
Revival Mill Podcast Episode with Ethan Triplett, PhD.
Rock House Tallow

More about our guest: 
Layton Schur  •  Website  •  Instagram  •  Facebook  •  TikTok  •  Phone

For more information about SARA, please visit sara-conservation.com

Support the Conservation Stories Podcast

Follow SARA for more updates  •  Instagram  •  Facebook  •  LinkedIn •  X/Twitter

Conservation Stories is presented by The Sandhills Area Research Association (SARA). Subscribe now to hear all the interviews.

Upcoming Episodes Include: 
• Kelli Inge General Manager, Wall Co-op Gin. Wall TX.
• FarmHope Project

In this episode of Conservation Stories, host Tillery Timmons-Sims talks with Daren Abney, Executive Director of the U.S. Cotton Trust Protocol, about the evolving world of cotton production, sustainability certification, and the challenges facing today’s growers. Drawing on 17 years of industry experience, Daren breaks down how cotton moves from West Texas fields through a global supply chain, often passing through 12–15 hands before reaching consumers.

The conversation explores how the Trust Protocol is helping brands trace cotton back to specific farms, using technology and data—not burdensome paperwork—to meet rising demands for transparency. Daren explains the differences between certifications, the growing fatigue around traditional third-party audits, and why precision assurance—like satellite imagery and digital data—may be the future of verifying sustainable practices.

Together, Tillery and Daren dive into the economics of cotton, the importance of communicating agriculture’s story, and why natural fibers like cotton matter more than ever in a world flooded with synthetics. This episode offers a behind-the-scenes look at how U.S. cotton is staying competitive, sustainable, and authentic in a fast-changing global market.

More About Our Guest:

Daren Abney, Executive Director, U.S. Cotton Trust Protocol

LinkedIn

Website

For more information about SARA, please visit sara-conservation.com

Support the Conservation Stories Podcast

Follow SARA for more updates  •  Instagram  •  Facebook  •  LinkedIn •  X/Twitter

Conservation Stories is presented by The Sandhills Area Research Association (SARA). Subscribe now to hear all the interviews.

Upcoming Episodes Include: 
• Kelli Inge General Manager, Wall Co-op Gin. Wall TX.

• Layton Schur, Frontier Market Update

• FarmHope Project