Discipline isn’t hard when it’s who you are. It only feels hard when you’re still trying to overwrite the old version of yourself. That’s why habits don’t stick — not because you’re lazy, not because you lack motivation, but because your identity hasn’t caught up yet.

In this episode, we’ll break down why new routines fail, why you keep falling off track, and how to finally make discipline feel natural by shifting your identity.

Here’s what we’ll cover:

• Why discipline fails when your self-image is still tied to inconsistency

• How to stop negotiating with your habits and start living as the new you

• Why willpower isn’t the answer — alignment is

• How to build proof, rep by rep, that reinforces your new identity

• Why winners don’t “try harder” — they become the person first

Forget streaks. Forget perfection. Real momentum comes from proof. When you align with the person you want to become, discipline stops being a fight and starts being who you are.

🔗 Free Resources & Next Steps:
• The Rebuild – Free 5-day reset to help you uncover limiting beliefs and start building the mindset you need: https://rebuild.jonathantreadway.com
• The Shift – A 7-day experience designed to help you build structure, raise your standards, and create momentum toward the life you want: https://shift.jonathantreadway.com

📲 Connect with me:
• YouTube: www.youtube.com/@jtread
• TikTok: www.tiktok.com/@jtr3ad
• Instagram: www.instagram.com/jtread

New episodes of You 10.0 w/ Jonathan Treadway drop every Tuesday & Thursday at 5 AM CT.