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We explore how consistency sets a promise, reduces buyer risk, and turns casual scrollers into confident customers. Through a restaurant cautionary tale, a coffee shop case study, and a simple checklist, we show how to align your brand, content, and operations.

• defining consistency as a brand promise 
• why predictability builds trust and reduces risk 
• coffee shop case study using three-post rhythm 
• aligning brand names with real service hours 
• how reviews and testimonials act as proof 
• learning from influencer cadence and breaks 
• starting small on LinkedIn with purposeful posts 
• value-first content that educates before selling 
• the tale of two bakeries and risk perception 
• a practical checklist to audit your consistency

If you're interested in buying my book, you can do so at shelby'smarketingbook.com

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