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Consistency Isn’t the Problem: The Content Strategy You’re Missing w/ Dana Herra
If you’ve been posting like crazy and still feel like you have nothing to show for it… this episode is for you.
I’m sitting down with content writer and self-proclaimed “writing wingman," Dana Herra to talk about the biggest trap business owners fall into: creating more and more content… without a strategy behind it.
We unpack what actually makes content useful, why consistency alone won’t grow your business, and how to build a simple, sustainable content strategy that moves people toward working with you (without burning out and rage-quitting Instagram).
👉 In This Episode, You’ll Learn:
- The difference between content vs. copy (in a way you’ll actually remember)
- Why “post X times per week” is not a real content goal
- How to set content goals that connect to your actual business goals
- A simple approach to picking platforms you’ll actually stick with
- When it’s time to hire content support — and what to have in place first
- What working with a content writer really looks like (and why Dana’s process is refreshingly low-effort for the client)
🎧 Tune in if your content has been feeling random, scattered, overwhelming, or just plain ineffective, and you’re ready for a strategy that gets you off the hamster wheel for good.
🔗 Links & Resources:
➡️ Connect with Dana on Linkedin
➡️ Visit Dana's Website
The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.
If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!
Get started here!
Book Your Stand Out Brand Strategy Session Today!
In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense.
Book Your Session Here
Promo Code: SFBPOD
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By Morgan Specht | Brand Strategist & DesignerIf you’ve been posting like crazy and still feel like you have nothing to show for it… this episode is for you.
I’m sitting down with content writer and self-proclaimed “writing wingman," Dana Herra to talk about the biggest trap business owners fall into: creating more and more content… without a strategy behind it.
We unpack what actually makes content useful, why consistency alone won’t grow your business, and how to build a simple, sustainable content strategy that moves people toward working with you (without burning out and rage-quitting Instagram).
👉 In This Episode, You’ll Learn:
- The difference between content vs. copy (in a way you’ll actually remember)
- Why “post X times per week” is not a real content goal
- How to set content goals that connect to your actual business goals
- A simple approach to picking platforms you’ll actually stick with
- When it’s time to hire content support — and what to have in place first
- What working with a content writer really looks like (and why Dana’s process is refreshingly low-effort for the client)
🎧 Tune in if your content has been feeling random, scattered, overwhelming, or just plain ineffective, and you’re ready for a strategy that gets you off the hamster wheel for good.
🔗 Links & Resources:
➡️ Connect with Dana on Linkedin
➡️ Visit Dana's Website
The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.
If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!
Get started here!
Book Your Stand Out Brand Strategy Session Today!
In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense.
Book Your Session Here
Promo Code: SFBPOD