Are you tired of wasting time chasing clients who aren't ready to invest in real transformation? What if you could stop the endless search and start attracting premium clients who truly value your expertise and are eager to grow with you? In this episode, Amanda Kaufman, founder of The Coaches Plaza, reveals the key strategies to consistently attract the right clients who are ready to say yes, and take intentional action that will transform their lives. 

Amanda shares the secrets to refining your messaging, solving the right challenges, and creating forward-focused conversations that position your coaching as the ultimate tool for transformation. She shares her inspiring journey from corporate burnout to building a multi-million-dollar coaching business, highlighting the mindset shifts and strategies that helped her attract premium clients eager to invest and take action.

Whether you're a new coach or a seasoned pro, this episode is packed with actionable insights to help you consistently attract high-achieving clients you were meant to serve. From identifying your "eagles" versus your "broken wings" to structuring offerings for maximum retention and leveraging storytelling and social proof, you'll gain the tools to build trust, authority, and a thriving coaching business. Tune in now to elevate your impact and take your coaching business to new heights!

Key Takeaways in this Episode:

• Identify your "eagles" - the high-achieving clients who are ambitious, hardworking, and eager to invest in their growth. Adjust your messaging to speak directly to their mindset.
• Focus on solving problems of appropriate magnitude - challenges your clients are already committing time, money, and attention to solving. This positions your coaching as a valuable investment.
• Reframe your messaging- attract results-oriented clients, not those seeking rescue. Make specific, impactful promises you can deliver on.
• Use a community standard to set expectations and handle frustration - make it easy to refer out clients who aren't the right fit.
• Structure your offerings and onboarding process- reduce client anxiety and keep them engaged throughout your work together.
• Leverage storytelling and social proof - demonstrate your value and build trust with prospective clients.
• Embrace an entrepreneurial mindset - see niching down as an experiment and be willing to try new things to discover your ideal audience.

"You don’t need to save your clients—you need to help them soar like eagles." ~ Amanda Kaufman

About our Guest: 

Amanda Kaufman is the founder of The Coach's Plaza, and has generated over $2 million in revenue, primarily through co-created action coaching and courses. Her journey exemplifies the power of perseverance and authentic connection in the coaching and consulting world. 

With over 18 years of business consulting experience, Amanda shifted her focus to transformative client relationships, overcoming personal challenges like social anxiety and body image issues. She rapidly built a successful entrepreneurial coaching company from a list of just eight names, quitting her corporate job in four months and retiring her husband within nine months.

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The Amanda Kaufman Show Podcast

Coaching Leads Made Easy Book

Gift - The Thrive & Scale Expert Blueprint

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