By Patty Farmer
5
7373 ratings
The podcast currently has 181 episodes available.
Is your business feeling stuck, like you’re spinning your wheels but getting nowhere? The solution isn’t grinding harder—it’s working smarter with AI. If the AI buzz has left you feeling overwhelmed and unsure where to start, this episode delivers the clarity you’ve been searching for. Join Patty Farmer as she dives into a game-changing conversation with "The Laurens"—Lauren Shaw and Lauren Capwell—who reveal how to unlock the true potential of AI to transform your business.
From streamlining your operations and crafting high-ticket offers that convert to scaling your services without adding more to your team’s workload, this dynamic duo simplifies what others overcomplicate. Learn how to gain crystal-clear insights into your ideal clients, create sales copy that actually resonates, and deliver an effortless client experience—all powered by AI.
This is more than an episode; it’s your guide to breaking free from the grind and building a business that works for you. If you’re ready to leave behind overwhelm and step into smarter, more efficient growth, you won’t want to miss this episode.
Key Takeaways in this Episode:
● Turn AI into Your Business Ally: Learn how to cut through the AI hype and confidently integrate it into your business strategy with practical, fear-free tips shared by The Laurens.
● Understand Your Clients Like Never Before: Discover how AI-powered tools can uncover crystal-clear insights about your ideal clients, helping you craft messaging and offers that truly convert.
● Streamline Your Content Creation: Automate your content process with custom GPTs, freeing up valuable time to focus on high-impact activities that drive growth.
● Deliver a Premium Client Experience: Use AI to create seamless, personalized interactions for your high-ticket clients, building stronger relationships and achieving better results.
● Stay Ahead with AI Trends: Gain insider knowledge on the evolving role of AI in marketing and sales, along with actionable steps to ensure your business stays future-ready.
● Adopt a Growth Mindset with AI: Embrace a culture of experimentation by testing, learning, and refining your AI-powered strategies for continuous improvement.
● Accelerate Market Research: Explore how AI can simulate client interviews, enabling you to gather clear, unbiased insights quickly and efficiently for better decision-making.
“There's this myth out there that AI could be a magic bullet, and it's not right. In order not to be overwhelmed, approach AI with some sort of framework that you can follow—like a strategy, just like anything in business.” - The Laurens
About our Guest:
Meet Lauren & Lauren, the dynamic duo behind The Clarity Playbooks & The AI Sales Accelerator, a revolutionary set of AI-powered tools designed to transform your business. Lauren Shaw, a serial entrepreneur and high-ticket coaching expert with 16+ years of experience, knows the ins and outs of building profitable, fulfilling businesses.
Lauren Capwell, an aerospace engineer and AI strategist with a background in building and launching rockets, brings a unique perspective and a passion for leveraging cutting-edge technology to drive business growth. Together, they've combined their expertise to create a suite of tools that empower entrepreneurs to gain unparalleled clarity on their ideal clients, marketing messaging, and strategies for sales success.
Links:
Website
Instagram - Clarity Playbooks
GIFT- The Sales Insight Tool
Connect with Patty:
PattyFarmer.com
Twitter/X
YouTube
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Sales can often feel like a constant uphill battle, leaving many business owners feeling frustrated and discouraged. But what if there is a better way? Discover the secrets to effortless selling with the Black Sheep Sales Method - a game-changing approach that lets you customize your sales strategies to align with your unique personality, audience, and service.
In this episode, sales strategist Aleasha Bahr shares her proven techniques for ditching the pressure pitches and embracing authenticity to convert up to 80% of your leads. Learn how to have genuine conversations that leave your prospects feeling valued, not sold to. Aleasha ‘s expert insights will transform the way you approach sales ,giving you the confidence and tools to close deals with ease.
Whether you're a seasoned sales professional or just starting out, this episode is a must-listen for anyone ready to level up their sales game. Say goodbye to the traditional sales grind and hello to a more rewarding, successful selling experience.
Key Takeaways in this Episode:
" A lot of times people think that someone really good at sales is charming, smooth, persistent, outgoing and high energy. With the Black Sheep Sales Method, you just need curiosity, empathy and passion, because sales is really just a conversation where you want to make the prospect feel seen and heard."- Aleasha Bahr
About our Guest:
Aleasha Bahr is a sales strategist, speaker, best-selling author and founder of the Black Sheep Sales Method™. Because if it’s a fit, it’s a fact and there’s no selling involved. She has 15 years of experience customizing sales strategies to your personality, audience and service (because sales is not a one-size-fits-all!)
Her methods empower business owners to effortlessly convert up to 80% of their leads without pressure, pitching or pretending to be someone else. She’s sold $50 million+ in services herself and has helped others sell 17.5M over the last 4 years alone with her proven, personalized approach.
Links:
Website
GIFT: Immediately Increase Your Sales (without being a douchebag) with 5 Simple Steps
Connect with Patty:
PattyFarmer.com
Twitter/X
YouTube
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Networking can be a powerful tool for personal and professional growth, but it's often misunderstood. Contrary to popular belief, networking is not just about handing out business cards or making small talk. It's about building genuine relationships that can open doors and propel your success.
Join us as we explore the transformative power of strategic networking with Dawn Mullarney, a renowned expert in the field. Discover how to move beyond the traditional handshakes and business card exchanges and forge meaningful, long-lasting connections that fuel your business growth and align with your brand values.
Learn the secrets to identifying true power partners, prioritizing events that encourage genuine collaboration, and ensuring that every interaction brings meaningful returns. Whether you're an introvert or an extrovert, this episode will equip you with the tools and mindset to unlock your networking potential and propel your success to new heights. Get ready to redefine your approach to networking and unlock a world of possibilities.
Key Takeaways in this Episode:
"Balancing professional networking with personal responsibilities allows you to invest in relationships without burning out."- Dawn Mullarney
About our Guest:
As the owner of Unique Connector, a strategic networking business and podcast host, Dawn Mullarney leverages her extensive network to benefit her clients. With expertise in male dominated industries and years of working in wealth management, she mentors, advises, and fosters connection and collaboration, serving as a secret weapon for business success. Clients commend her “Midas touch” in transforming businesses and identifying obstacles. Known for her unmatched ability to connect people, exceptional listening skills, and creating a safe environment, Dawn’s genuine warmth, strategic mindset, and extensive network make her an invaluable ally. She works closely with business owners, their teams, and high-achieving professionals to strategize on employer branding, networking, and operational efficiency, offering networking and team bonding workshops, keynote presentations, and one-on-one coaching.
Links:
Website
Youtube
Determined to Succeed Podcast
Gift - Free Quick Guide to Networking Success
Connect with Patty:
PattyFarmer.com
Twitter/X
YouTube
Want to know the 7 key areas needed to ramp up your business? Take the quiz!
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Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.
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Attention corporate escapees and aspiring entrepreneurs: are you ready to build a thriving, balanced business that aligns with your values and fuels your passion? As an entrepreneur, you've traded the corporate grind for the freedom to forge your own path. But let’s face it: building a successful, sustainable business isn't always easy. The road ahead is filled with challenges, from generating consistent leads to avoiding burnout.
Join us as business growth strategist Deb Boulanger shares her proven strategies for transitioning from employee to CEO. Learn how to create a scalable, six-figure sales system that combines automation and authentic human connection - without sacrificing your health or time. Deb's insights will empower you to close high-value clients, boost your revenue, and build the purposeful, fulfilling business of your dreams.
Find out Deb's secrets for standing out in a crowded market, generating consistent leads, and having sales conversations that convert - all while prioritizing your personal well-being. Get ready to say goodbye to burnout and hello to the balanced, profitable business you deserve!
Key Takeaways in this Episode:
“The truth is entrepreneurship, especially among women has increased exponentially. But, 30% of the 36% of women who left corporate in the great breakup are going back to corporate because they couldn't make it work, and the overwhelm and the stress were just too much. So be visible. Connect with the right people. Create content that they find valuable and useful, and then you invite them into conversation… then extending the invitation to work together” - Deb Boulanger
About our Guest:
Deb Boulanger is a business growth strategist and founder of The Launch Lab for Women Entrepreneurs, where she helps successful women leaders transition from corporate careers to entrepreneurship. With a focus on replacing six-figure salaries and building thriving businesses, Deb teaches women how to package and price their services, stand out in competitive markets, and avoid burnout. Her mission is to empower women to take control of their careers, earn more while working less, and live a balanced, purposeful life. Through her podcast, Life After Corporate, Deb amplifies the voices of women entrepreneurs and provides the practical strategies they need to succeed.
Links:
Website
YouTube
Life After Corporate Podcast
Gift: Pricing Calculator
Connect with Patty:
PattyFarmer.com
Twitter/X
YouTube
Want to know the 7 key areas needed to ramp up your business? Take the quiz!
Get your Free Copy of the Marketing, Media & Money Magazine Now!
Thanks for listening!
Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.
Do you have some feedback or questions about this episode? Leave a comment in the section below!
Subscribe to the podcast
If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.
Leave us an Apple Podcasts review
Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.
As a CEO, your visionary mindset and hands-on approach have been the driving force behind your company's success. But could the very qualities that fueled your rise now be hindering your growth? Well, get ready to break free and soar as the visionary leader you were born to be!
In this episode, Patty and Ashley Connell discuss how an Online Business Manager (OBM) partnership can free CEOs from operational constraints and empower them to reclaim their role as visionary leaders. Discover how delegating the details to a compatible OBM can unlock game-changing growth opportunities and help you reassert your role as the innovative force behind your thriving business.
By the end of this episode, you'll understand why your strengths may have become limitations, how to find your perfect OBM match, and the secrets to leveraging this dynamic partnership for maximum impact. So get ready to wave goodbye to spreadsheet overwhelm and hello to the freedom and fulfillment you deserve!
Key Takeaways in this Episode:
“As a business owner, you're constantly thinking about how you are allocating resources—whether it is time, money, focus, or attention—and as a business owner, you need to know the value of your time and what you should be doing that is going to move you the furthest.” - Ashley Connell
About our Guest:
Ashley Connell, CEO of Prowess Project, matches visionary CEOs with skilled Online Business Managers (OBMs) to help scale businesses efficiently. Using an innovative algorithm, Prowess Project connects leaders with vetted OBMs - often professional women seeking work-life harmony. These OBMs combine COO and virtual assistant skills, managing daily operations so CEOs can focus on strategy. With a 95% satisfaction rate, Prowess Project has become the go-to solution for CEOs looking to scale without sacrificing balance. Ashley's background in tech marketing and her passion for empowering women drive Prowess Project's mission to support both ambitious CEOs and talented professionals.
Links:
Website
LinkedIn Prowess Project
Youtube
OBM Opportunity Podcast
Connect with Patty:
PattyFarmer.com
Twitter/X
YouTube
Want to know the 7 key areas needed to ramp up your business? Take the quiz!
Get your Free Copy of the Marketing, Media & Money Magazine Now!
Thanks for listening!
Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.
Do you have some feedback or questions about this episode? Leave a comment in the section below!
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If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.
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As a busy entrepreneur or executive, the constant demands on your time can leave you feeling overwhelmed, burnt out, and disconnected from what truly matters. But what if there was a way to free up 10 extra hours per week - without sacrificing your health, relationships, or business growth? In this eye-opening episode, business coach and NeuroEncoding Specialist Constantin Morun joins Patty Farmer to reveal his game-changing Time Freedom Framework.
You'll learn how Constantin's unique CPR Success System integrates psychology, neuroscience, and high-performance coaching to help leaders reclaim their time. Know the common time traps and productivity killers that plague busy professionals - and discover practical strategies to enhance focus, reduce burnout, and make space for what truly matters.
Constantin will also share his inspiring vision to empower 1 million "heart-led" leaders to shine their light and transform the business world. If you're ready to take back control of your schedule, boost your performance, and find more joy in both your work and personal life, don't miss this transformative discussion. Unlock your time freedom today!
Key Takeaways in this Episode:
“We think we're in charge of our schedule, we think we're in charge of our time, but then we give what little that we have left for ourselves to everyone else first. So the moment we put ourselves first is the moment everything will shift.” - Constantin Morun
About our Guest:
Constantin Morun is a seasoned business coach and Certified NeuroEncoding Specialist with over 20 years of experience in leadership and personal development. Specializing in helping busy 6-7 figure CEOs, founders, and executives to achieve Freedom of Time, Constantin developed the C.P.R. Success System (Calm. Purpose. Rewire.), a unique framework that integrates psychology, neuroscience, mindfulness, and high-performance coaching.
His mission is to inspire and empower changemakers to shine their light bright by reclaiming their time, enhancing productivity, and increasing sales—all while reducing stress and finding joy in their personal and professional lives.
His vision is to bring together 1,000,000 heart-led leaders that shine their light and make the world a better place.
Constantin's expertise spans a wide range of industries, including technology, finance, healthcare, and more. With a deep understanding of both corporate and entrepreneurial challenges, he provides tailored coaching that aligns clients' professional goals with their personal values and aspirations.
A dynamic speaker and the host of the ""Unleash Thyself"" podcast, Constantin shares his insights and methodologies with a global audience. His transformative event series, including the Freedom of Time masterclasses, guides high achievers toward holistic success on their own terms. Through these events, participants learn practical strategies to create time, boost productivity, and achieve a balanced, fulfilling life.
Constantin's approach is characterized by a blend of analytical rigor and empathetic support, ensuring clients not only reach their goals but also enjoy the journey. Whether through one-on-one coaching, group workshops or retreats, Constantin is dedicated to helping leaders discover and harness their full potential.
Links:
Website
Twitter/X
Tiktok
Youtube
Unleash Thyself Podcast
Podmatch
Connect with Patty:
PattyFarmer.com
Twitter/X
YouTube
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Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.
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Ever wonder why some live streams sizzle while others fizzle? If you've ever scratched your head wondering why some live streams seem to effortlessly turn viewers into paying clients, while others barely make a ripple, this episode is for you. Tanya Smith, veteran coach and video content strategist, spills the secrets to turning your videos into lead-generating powerhouses. She is here to share her nearly 20 years of digital marketing expertise and reveal the simple shifts that can instantly elevate your video strategy.
Tanya is the go-to guide for service providers and small businesses looking to master the art of live stream marketing. In this can't-miss conversation, she dives into the power of embracing your authentic personality, avoiding common video mistakes that send viewers running, and maintaining a consistent video schedule without burning out.
Plus, learn Tanya's insider tips for leveraging live streaming to elevate your brand and effectively repurpose your content across platforms. Whether you're a seasoned speaker or new to video, this episode is packed with actionable insights to transform your live streams from crickets to cash-paying clients. Get ready to take some serious notes - Tanya's about to spill her secrets!
Key Takeaways in this Episode:
" Once I embraced my own personality and figured out who I am and how I wanted to identify myself on camera, things got so much easier, and it felt better to do it. It felt more joyful. I was more passionate about what I wanted to talk about when I embraced my own personality.“ - Tanya Smith
About our Guest:
Meet Tanya Smith, founder of Get Noticed with Video and host of Stream Like a Boss® TV. With almost 20 years in digital marketing, Tanya is a veteran coach and video content strategist. Known for her soothing voice and innovative use of apps to get things done, she helps service businesses master a 4-step BOSS formula to create consistent, lead-generating livestreams that transform their audience from crickets to cash-paying clients.
Tanya has been featured in a number of high profile podcasts, magazines, as well as virtual & in-person stages. She's your go-to guide for elevating your brand with livestream marketing. Catch her weekly livestream & learn more at streamlikeaboss.tv.
#1 Marketing, Media, & Money Strategy Confidence grows on camera when you build up your competence. The more you show up, the better it gets!
Links:
Website
YouTube
Amazon
Free Livestream Archetype Quiz
Podcast
Tanya Smith in the (Podcast) Guest Seat
Connect with Patty:
PattyFarmer.com
Twitter/X
YouTube
Want to know the 7 key areas needed to ramp up your business? Take the quiz!
Get your Free Copy of the Marketing, Media & Money Magazine Now!
Thanks for listening!
Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.
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If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.
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Struggling to make your social media strategy work? Marketing expert Peg Fitzpatrick is here to share the secrets behind creating a winning digital strategy. Learn the foundational steps to building a social media plan that delivers real results, not just pretty visuals.
Discover Peg's proven tactics for reviving stagnant channels, scaling your efforts without burnout, and capitalizing on the latest marketing trends to stay ahead of the competition. Plus, get Peg's insider tips for balancing DIY social media and outsourcing, leveraging AI tools to streamline content creation, and crafting an authentic brand story that resonates with your audience.
This episode is a must-listen for any business owner or marketing professional seeking to take their social media strategy to the next level. Peg's actionable insights and real-world expertise provide a roadmap for taking your digital presence to new heights.
Key Takeaways in this Episode:
"One thing that I see small businesses do a lot is they make the mistake of getting their brand voice wrong, and they kind of talk, like, themselves instead of being the brand."
- Peg Fitzpatrick
About our Guest:
Peg Fitzpatrick is a social media powerhouse, co-authoring The Art of Social Media: Power Tips for Power Users with Guy Kawasaki and now debuting her solo book, The Art of Small Business Social Media: A Blueprint for Marketing Success. As the first head of social strategy for Canva, Peg knows social media, creativity and community.
And as the secret weapon that big brands keep from their competitors, Peg has put into practice everything she teaches and has pre-tested all the social media tips and engagement strategies to build successful platforms for her clients—and herself. She's been awarded a Presidential Ambassadors for Global Entrepreneurship medal from entrepreneur Daymond John and featured on NPR, TIME, Bloomberg Business and Inc.
Website
X
Free Resources
Connect with Patty:
PattyFarmer.com
Twitter/X
YouTube
Want to know the 7 key areas needed to ramp up your business? Take the quiz!
Get your Free Copy of the Marketing, Media & Money Magazine Now!
Thanks for listening!
Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.
Do you have some feedback or questions about this episode? Leave a comment in the section below!
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If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.
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Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.
Want to transform your sponsorship strategy into a powerful tool that attracts high-value sponsors perfectly aligned with your brand and audience? We’ve got the perfect guide to get you there.
In this episode, sponsorship expert Alex Durant shares over 15 years of industry insights and best practices in strategic event sponsorship. She shares insights on viewing events through a sponsorship lens, creating meaningful sponsor connections, and leveraging powerful concepts like "brand rub" and "sponsorship real estate" to enhance sponsor visibility and to maximize engagement. You’ll also learn about the latest trends in event sponsorship, how to manage sponsorship agreements effectively, and the key metrics to track your sponsorship success.
Whether you’re an event organizer, podcast host, or entrepreneur, you’ll discover actionable strategies for attracting and retaining high-quality sponsors to build long-lasting partnerships that deliver real results and lasting impact!
Key Takeaways in this episode:
“If you're hosting an event, look at your event from that sponsorship lens to identify, what do you have to sell to a sponsor that's going to make it great?... But also with that sponsorship lens, I talk about identifying all the marketing assets that you have available.” - Alex Durant
About our Guest:
Alex Durant is a seasoned professional with over 15 years’ experience in managing sponsors at award-winning festivals across the US. Renowned for her concierge service and meticulous attention to detail, Alex has garnered praise from both festival clients and sponsors alike. Building and nurturing long-term relationships lie at the heart of her success.
Alex founded Durant Consulting Inc. which has overseen sponsor fulfillment and advancement for over 500 brands, facilitating sponsorship fees exceeding $21 million.
Durant Consulting Inc. not only manages sponsors, but also works with clients to craft event sponsorship proposals and to streamline all sponsor communication.
Website
Gift: 10 Questions to ask yourself BEFORE you draft your Event Sponsorship Proposal
Connect with Patty:
PattyFarmer.com
Twitter/X
YouTube
Want to know the 7 key areas needed to ramp up your business? Take the quiz!
Get your Free Copy of the Marketing, Media & Money Magazine Now!
Thanks for listening!
Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.
Do you have some feedback or questions about this episode? Leave a comment in the section below!
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If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.
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Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.
In today's crowded entrepreneurial landscape, standing out and making a lasting impression can feel like an uphill battle. But what if there was a powerful strategy that could transform your business and amplify your reach? Enter the world of podcast guesting.
In this episode, Kimberly Spencer shares how understanding and leveraging your "zone of genius" can transform your effectiveness as a business owner and podcast guest. You'll learn how to identify your unique zone of genius, captivate your audience, and position yourself as a thought leader. Kimberly also offers strategies for building strong relationships with podcast hosts, turning them into fans who champion your message.
Kimberly highlights how courage and vulnerability in sharing personal stories can help you connect with your audience on a deeper level. You’ll also get practical tips for building a dream team and creating a system to scale your podcast guesting efforts. The episode also explores the future of entrepreneurship and the role of podcasting in shaping the landscape.
Whether you're a seasoned entrepreneur or new to the business world, this episode is filled with practical tips and inspiring stories to help you master podcast guesting and boost your impact. Tune in to elevate your visibility, authority, and business growth.
Key Takeaways in this Episode:
"When you're able to communicate and tell your story in a way that positions you with authority in front of the right avatar, with the right angles, that's how you then start to profit from guest podcasting beyond the scope of just revenue into real, lasting, long-term relationships that can truly be game changers for your life and your business.“ - Kimberly Spencer
About our Guest:
Kimberly Spencer is an award-winning high-performance, trauma-informed coach and trainer, Amazon best-selling author, TEDx speaker, and the founder of CrownYourself.com, helping visionary leaders transform their self-limiting stories, build their empire, stand out fearlessly, and make the income and the impact they deserve.
Website Crown Yourself
Website Communication Queens
Facebook Group
Twitter Crown Yourself
Twitter Kimberly Spencer
Free Chapter of Book: Make Every Podcast Want You
Connect with Patty:
PattyFarmer.com
Twitter/X
YouTube
Want to know the 7 key areas needed to ramp up your business? Take the quiz!
Get your Free Copy of the Marketing, Media & Money Magazine Now!
Thanks for listening!
Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.
Do you have some feedback or questions about this episode? Leave a comment in the section below!
Subscribe to the podcast
If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.
Leave us an Apple Podcasts review
Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.
The podcast currently has 181 episodes available.
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