By Patty Farmer
5
7373 ratings
The podcast currently has 173 episodes available.
Want to transform your sponsorship strategy into a powerful tool that attracts high-value sponsors perfectly aligned with your brand and audience? We’ve got the perfect guide to get you there.
In this episode, sponsorship expert Alex Durant shares over 15 years of industry insights and best practices in strategic event sponsorship. She shares insights on viewing events through a sponsorship lens, creating meaningful sponsor connections, and leveraging powerful concepts like "brand rub" and "sponsorship real estate" to enhance sponsor visibility and to maximize engagement. You’ll also learn about the latest trends in event sponsorship, how to manage sponsorship agreements effectively, and the key metrics to track your sponsorship success.
Whether you’re an event organizer, podcast host, or entrepreneur, you’ll discover actionable strategies for attracting and retaining high-quality sponsors to build long-lasting partnerships that deliver real results and lasting impact!
Key Takeaways in this episode:
“If you're hosting an event, look at your event from that sponsorship lens to identify, what do you have to sell to a sponsor that's going to make it great?... But also with that sponsorship lens, I talk about identifying all the marketing assets that you have available.” - Alex Durant
About our Guest:
Alex Durant is a seasoned professional with over 15 years’ experience in managing sponsors at award-winning festivals across the US. Renowned for her concierge service and meticulous attention to detail, Alex has garnered praise from both festival clients and sponsors alike. Building and nurturing long-term relationships lie at the heart of her success.
Alex founded Durant Consulting Inc. which has overseen sponsor fulfillment and advancement for over 500 brands, facilitating sponsorship fees exceeding $21 million.
Durant Consulting Inc. not only manages sponsors, but also works with clients to craft event sponsorship proposals and to streamline all sponsor communication.
Website
Gift: 10 Questions to ask yourself BEFORE you draft your Event Sponsorship Proposal
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In today's crowded entrepreneurial landscape, standing out and making a lasting impression can feel like an uphill battle. But what if there was a powerful strategy that could transform your business and amplify your reach? Enter the world of podcast guesting.
In this episode, Kimberly Spencer shares how understanding and leveraging your "zone of genius" can transform your effectiveness as a business owner and podcast guest. You'll learn how to identify your unique zone of genius, captivate your audience, and position yourself as a thought leader. Kimberly also offers strategies for building strong relationships with podcast hosts, turning them into fans who champion your message.
Kimberly highlights how courage and vulnerability in sharing personal stories can help you connect with your audience on a deeper level. You’ll also get practical tips for building a dream team and creating a system to scale your podcast guesting efforts. The episode also explores the future of entrepreneurship and the role of podcasting in shaping the landscape.
Whether you're a seasoned entrepreneur or new to the business world, this episode is filled with practical tips and inspiring stories to help you master podcast guesting and boost your impact. Tune in to elevate your visibility, authority, and business growth.
Key Takeaways in this Episode:
"When you're able to communicate and tell your story in a way that positions you with authority in front of the right avatar, with the right angles, that's how you then start to profit from guest podcasting beyond the scope of just revenue into real, lasting, long-term relationships that can truly be game changers for your life and your business.“ - Kimberly Spencer
About our Guest:
Kimberly Spencer is an award-winning high-performance, trauma-informed coach and trainer, Amazon best-selling author, TEDx speaker, and the founder of CrownYourself.com, helping visionary leaders transform their self-limiting stories, build their empire, stand out fearlessly, and make the income and the impact they deserve.
Website Crown Yourself
Website Communication Queens
Facebook Group
Twitter Crown Yourself
Twitter Kimberly Spencer
Free Chapter of Book: Make Every Podcast Want You
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Want to learn the secret to effortlessly closing high ticket sales and attracting clients to your business? The solution lies in mastering the art of the sales conversation with authenticity and connection, paving the way for deeper client engagement.
Sales expert Nikki Rausch will reveal her secrets to transforming your sales game. But here's the twist—Nikki's unique approach goes beyond the traditional sales funnel.
Nikki shares her signature "Selling Staircase" framework - a 5-step process that transforms the sales experience for both the seller and the buyer. Learn how to make a powerful first impression, create genuine curiosity, uncover client needs through smart discovery questions, craft tailored proposals, and confidently close the deal. Discover strategies to overcome common objections, effectively handle pricing concerns, and increase your chances of selling higher-value packages. Nikki also provides actionable tips on adding flexibility and customization to your sales approach.
Whether you're an entrepreneur, small business owner, or sales professional, this episode is packed with practical advice to help you sell successfully and authentically, without feeling pushy or salesy. Tune in to master the sales conversation and take your business to new heights.
Key Takeaways in this Episode:
"The more flexibility that you can show in a sales conversation, or in any conversation, the more influence you have. The most flexible person typically has the most influence.“ ~ Nikki Rausch
About our Guest:
Nikki Rausch, CEO of “Sales Maven”, an organization dedicated to authentic selling, has the unique ability to transform the misunderstood process of “selling”. With 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki shattered sales records in many industries, receiving multiple “top producer” awards along the way.
Today, entrepreneurs and small business owners from a wide range of disciplines hire Nikki to show them how to sell successfully and authentically, without being pushy or “salesy.”
Website
Sales Maven Podcast
Gift: Resources - Sales Knowledge and Trainings to Get You Started
Gift: Closing The Sale Ebook
Book: The Selling Staircase
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Are you ready to turn your unique voice into your greatest competitive advantage? In this episode, Jess Sato discusses how women can harness the power of their big ideas to create lasting impact. Jess shares her BOLT framework - Bold, Original, Loud, and Tenacious - and breaks down how to assess if your transformative vision has what it takes to change the world.
Jess will guide you through the process of identifying your expertise, passion, and the unmet needs you’re primed to address, then crafting a core messaging strategy to powerfully communicate your ideas. Learn the strategies for leveraging big ideas to drive meaningful change, the importance of building a supportive community, and overcoming common challenges women face when stepping onto the global stage. Jess also gives us a behind-the-scenes look at her "Big Idea Intensive" program, which helps women turn their passion projects into actionable plans.
Whether you're an aspiring thought leader or a seasoned entrepreneur, this episode is packed with insights to help you amplify your unique voice and use it to make your mark. So, get ready to think big, get bold, and create the change you want to see.
Key Takeaways in this Episode:
"A big idea is essentially a bold or audacious thought or concept that we use to create impact in the world… At the core, it's an idea that forces other people to take notice. It's something that catches your eye… And that's the goal for us as business owners, to have an idea that really cuts through the noise and allows people to take notice. - Jess Sato
About our Guest:
Jess Sato is passionate about helping women globally use their unique skills, expertise, and voice to create opportunities for themselves and others. As the founder and CEO of Jessica Sato Consulting, a speaker coach, and business growth strategist, Jess guides female thought leaders and entrepreneurs in the social impact space through a unique process to hone in on their big idea, create a core messaging strategy, and boldly leverage it as their competitive advantage.
Website
Purpose + Profit Podcast
Gift: BOLT Framework
Connect with Patty:
PattyFarmer.com
Twitter/X
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Thanks for listening!
Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.
Do you have some feedback or questions about this episode? Leave a comment in the section below!
Subscribe to the podcast
If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.
Leave us an Apple Podcasts review
Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.
What if the secret to your financial freedom lies not in your bank account, but in the way you think about money? Today, we will dive into the fascinating world of money psychology with Jeannie Dougherty, a renowned money expert and mental fitness guide. Discover how to reprogram your "money brain" and unlock the key to financial abundance and success.
Jeannie reveals the surprising truth about the emotional roots of our financial decisions and breaks down the difference between making money and building lasting wealth and introduces us to the concept of "money muscles." Think of it like a workout for your finances—small, consistent actions that build up your financial strength and prosperity. Patty and Jeannie also emphasize the importance of shifting from a scarcity mindset to an abundance mentality, sharing tips on reducing stress, improving communication, and bolstering financial confidence.
Plus, Jeannie offers a quick money type quiz on her website to help you understand your financial habits better. Tune in for practical advice, fresh perspectives, and actionable tips to level up your financial game.
Key Takeaways in this Episode:
"If you want to make a change, if you want to go big, if you want to have the money that you need for an emergency, if you want money or more money for your retirement, you need to have a better financial conversation. All of that is on the right side of the brain. It's through the empathy, it's through the curiosity. It's the ability to navigate. It's the ability to activate when you're like, ‘Oh, there's a money situation, let me get on it’, not avoid and pretend it's not happening." ~ Jeannie Dougherty
About our Guest:
Jeannie Dougherty, a money expert, speaker, and author, brings a fresh perspective to transforming money mindsets for entrepreneurs. Her approach of rewiring and fixing 'broken money brains' resonates with those seeking financial stability and abundance. Through her transformative strategies, Jeannie helps individuals and professionals navigate emotional financial decisions, cultivate financial confidence, and build their money muscles. With a focus on overcoming money blocks, Jeannie's insights empower entrepreneurs to embrace a new narrative and achieve their desired financial change.
Website
Gift: Money Type Quiz
Connect with Patty:
PattyFarmer.com
Twitter/X
YouTube
Want to know the 7 key areas needed to ramp up your business? Take the quiz!
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Thanks for listening!
Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.
Do you have some feedback or questions about this episode? Leave a comment in the section below!
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Imagine a world where your podcast isn't just a vanity metric, but a powerhouse driving real business growth. It's time to uncover the unexpected truth behind podcasting for business with guest expert Megan Dougherty.
Tune into another insightful episode with our host, Patty Farmer, and guest, Megan Dougherty as they dive deep into the world of podcasting as a powerful tool for business growth and unpack the critical components of creating a podcast that goes beyond vanity metrics to drive real business impact.
Megan shares invaluable insights into aligning podcast goals with specific business objectives, setting clear KPIs, and maintaining consistency while incorporating various podcast directives. She highlights focusing on goals like increasing memberships, enhancing networking, and expediting sales cycles.
Together, they explore leveraging unearned and owned media, tracking meaningful success metrics, current trends like private podcasts and concise, audio-only content, offering a clear roadmap for both new and seasoned podcasters to make a significant impact on the bottom line.
Key Takeaways in the Episode:
Secrets to Podcasting for Business Growth
1. Understanding podcasting as a tool for specific business outcomes is crucial for growth.
2. Choosing a primary goal for the podcast helps in decision-making and consistency with business objectives.
3. Aligning podcast goals with business needs, setting meaningful KPIs, and maintaining a consistent podcast are key to driving tangible results.
Power of Private Podcasts for Engagement
1. Private podcasts can enhance member content sharing and offer exclusive bonus material.
2. Bite-sized audio content provides on-the-go listening experiences for busy audiences.
3. Integrating private podcasts and bite-sized content into business models caters to audience preferences and enhances engagement.
Effective Podcast Marketing Techniques
1. Leveraging video platforms like YouTube can increase podcast visibility and discoverability.
2. Short, live podcast intros focusing on immediate value capture listener interest effectively.
3. Aligning podcasting goals with business profitability, avoiding common mistakes, and tracking impactful metrics are crucial for successful podcast marketing strategies.
"When you start with, what do I need for my business that a podcast might be able to help me achieve? Suddenly, you are using this tool to achieve business goals rather than doing a project that everyone else is doing and hoping you're going to get some good results from it on the backside. So, it really is about intention at the start." ~ Megan Dougherty
About our Guest:
Megan Dougherty, author of Podcasting for Business, is a digital marketing strategist with a background in online business development. She has had the opportunity to work with hundreds of business owners in a huge variety of industries. She co-founded One Stone Creative, a podcast production agency specializing in leveraging podcasts as marketing channels for small businesses. In 2020 One Stone Creative developed the Business Podcast Blueprints; to help companies and executives dial into the specific ways they can leverage a podcast for their content marketing and business development goals.
Website
Gift – Podcast Impact Assessment
Gift – Will A podcast Work for Your Business Guide
Preorder Megan’s Book - Podcasting for Business. How to Create a Podcast That Makes a Bottom-Line Difference in Your Business
Podcast: The Company Show
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Do you want to turn your events into profit-generating powerhouses while building a loyal community? Tune in as we reveal the secrets to hosting impactful events and share strategies to maximize engagement using social media and AI, with our guest - Linda Cain who brings 25 years of industry knowledge.
In this episode, we’ll explore the nuances of identifying and attracting your ideal clients to events, whether local, virtual, or destination. Linda shares her insights on pre-event engagement, removing barriers to entry, and the profitability of events—even during tumultuous times like the 2008 and 2020 crises.
Dive into the rise of virtual and hybrid events, the importance of keeping attendees engaged, and creative ideas to make your events stand out. Plus, learn how to negotiate costs, leverage AI tools, and build meaningful connections with your audience. Get ready to transform your event planning skills with this insightful episode.
Key Takeaways in the Episode:
“Getting people together, being in person, being virtual, just being in that community is what kept driving your product, your program, your offerings, whatever it is that you were doing. No matter if you were retail or B to B, or if you were in the coaching entrepreneurial space, events really drive those profit lines” - Linda Cain
About our Guest:
Linda Cain, CEO and Founder of Blu Diamond Events, known for having a rolodex of the “who’s who” in the transformational, coaching and entrepreneur space specializes in creating impactful events, whether in-person, virtual, hybrid, or high-ticket destination retreats. With over 25 years of experience in domestic and international event planning, Linda and her team help clients develop 6- and 7-figure event-driven business success plans. They focus on building lasting relationships, expanding visibility, and driving profit through strategic event marketing. creating extraordinary experiences and consistent, profitable events with repeatable processes.
Website
Gift - Profitable Events: The Complete Guide
Event Success Assessment
Connect with Patty:
PattyFarmer.com
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Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.
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If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.
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Ever wondered how top brands create designs that make you stop and say 'Wow'?
Kim Russo, CEO of On Brand Designs shares expert tips and tricks for creating a memorable brand identity that stands out, sets your business apart and captivates your audience. Kim gives us a lowdown on creating impactful designs and the rising trend of simplification in branding. Listen as they discuss why being hands-on in the design process matters, how to balance creative dreams with business goals, and explore fun topics like font choices, color psychology, and making your designs stand out.
Kim shares some great advice for those who are starting out and thinking about a DIY approach before going pro, as well as tips on personal branding and intuitive design. You'll hear all about her love for rebranding, the importance of marrying your personal brand with your business brand, and how her experience in the corporate world inspired her to venture out for more creative freedom. Tune in and let’s dive into the world of branding and design with industry expert - Kim Russo.
Key Takeaways in the Episode:
“When you look at the mission, the goals, and the target audience, you pull out keywords. You also want to make sure that the colors reflect the words that you're trying to articulate through design. Having that foundation and understanding of where you want to go… Making sure that you like it, but also that your audience is going to be attracted to it.” - Kim Russo
About our Guest:
Kim Russo is the visionary Founder, CEO, and Lead Designer behind On Brand Designs, a premier design studio in Charleston, SC. She empowers clients through exceptional intuitive visual experiences by bringing their visions to life and leads a dedicated team. Kim created ‘The Profitable Brand Designer’ course to help creatives transition from freelancers to entrepreneurs, building profitable design businesses.
Starting her career at top packaging design agencies in NYC, Kim earned her degree from the Fashion Institute of Technology. In 2018, after a successful corporate career, she launched On Brand Designs, moving to Charleston in 2020 to focus on business growth.
Kim specializes in brand strategy, brand identity, website design, print graphics, and packaging design. She is passionate about creating scroll-stopping designs for female entrepreneurs. When not working, Kim enjoys crafting, painting pet portraits, and relaxing at the beach or pool with friends and family.
Website
Free 6-Figures Branding Roadmap
Brand Strategy Planner
Connect with Patty:
PattyFarmer.com
Twitter/X
YouTube
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Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.
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Prepare to be inspired and equipped with the tools to elevate your storytelling game with the expert storyteller, Rachelle Bryant. Rachelle shares her extensive knowledge on the impactful role of storytelling on both a personal and professional level. Patty and Rachelle talk about the importance of knowing your mission and vision in storytelling to maintain authenticity. They get into the power of vulnerability, the need to tailor stories to different audiences, and how empathy plays a key role in creating impactful narratives.
Rachelle also opens up about her incredible journey—from facing a challenging kidney disease diagnosis to becoming a successful publisher. Her story is a testament to resilience, determination, and the transformative power of storytelling. But that’s not all! Rachelle shares practical tips on keeping your storytelling fresh and dynamic, including repurposing content for various contexts and protecting your personal and professional energy.
In This Episode, You'll Learn:
“When we know other people's stories and we share our own stories, we create a magical connection that becomes relatable and becomes something that we can see ourselves in, even if the stories are different, even if the content is different. It creates that special connection between two human beings… It creates that relatability and makes us connect on that human level.” - Rachelle Bryant
About our Guest:
Rachelle Bryant is an expert storyteller, speaker, author, advocate, and entrepreneur. Her expertise focuses on intentionality, vulnerability, empathy, resiliency, and authenticity. She has spent over 20 years educating, guiding, and supporting others in sharing their stories. She is the founder and owner of multiple businesses under the name of Wildly Free, LLC. She envisions a world where every person’s journey is not just a series of events, but a powerful narrative waiting to be discovered and shared.
Website
Facebook group
Youtube
Connect with Patty:
PattyFarmer.com
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Want to know the 7 key areas needed to ramp up your business? Take the quiz!
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Thanks for listening!
Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.
Do you have some feedback or questions about this episode? Leave a comment in the section below!
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If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.
Leave us an Apple Podcasts review
Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.
Do first impressions really matter? Today’s guest, Amy Lokken, talks about the critical role of first impressions in business success. Amy’s got a knack for making anyone look confident, authentic and professional in virtual settings and she will show you how to create a magnetic visual presence that sets you apart from the competition. Listen as Patty and Amy dive into everything you need to know about nailing that first impression on virtual interactions and beyond. Think of it as your virtual handshake!
Discover how knowing your surroundings, your personal style, and even the tiniest details can make a huge difference in how you're perceived. Amy shares insightful tips on creating an authentic and standout professional image, steering clear of distracting backgrounds, and blending your personal and professional vibes seamlessly. And don’t miss taking Amy's quiz to help you find your "It Factor."
Key Questions Answered in This Episode:
“Those subconscious first impressions literally happen within that 10th of a second. And that's where we need to redefine how we're presenting ourselves.” - Amy Lokken
About our Guest:
Amy Lokken, Visual Presence Designer who IS the visionary and creative force behind Müd Modular and the ‘AF’ behind The Amy Factor. Amy has a passion for transforming spaces and enhancing visual presence with psychological insights that elevate remote and hybrid professionals globally to command attention, make exceptional first impressions, and exude authentic confidence on camera -- in real environments.
With 10 international awards and countless media appearances, Amy is a renowned expert in creating stunning visual experiences that captivate and inspire. Drawing from her background in Industrial and Theatrical Design, Amy has developed a unique approach to visual presence design that helps businesses stand out and connect with their audience through the camera lens. Whether it's a trade show, a webinar, or a TV interview, Amy knows how to make it memorable with 'The Amy Factor'.
Website
Youtube
Discover Your 'It' Factor. Receive a complete Brand Personality Profile highlighting what makes your brand magnetic, identify what your influence style is and so much more HERE.
Connect with Patty:
PattyFarmer.com
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Want to know the 7 key areas needed to ramp up your business? Take the quiz!
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Thanks for listening!
Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.
Do you have some feedback or questions about this episode? Leave a comment in the section below!
Subscribe to the podcast
If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.
Leave us an Apple Podcasts review
Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.
The podcast currently has 173 episodes available.
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