Games Growth with Upptic

Consolidation, New Products and Intrigue in Mobile Advertising


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No guest this week, but news was comin in so hot we did an episode anyway!

ironSource acquires TapJoy cementing themselves as a leader in offerwall traffic, InMobi buys Appsummer, AppLovin’s Max Ads SDK (allegedly) overrides developers iOS 15 endpoints syphoning data for themselves, and Unity unveils it’s ad mediation platform!

Industry Insights

ironSource to Acquire TapJoy
InMobi Buys Appsumer
Report: AppLovin SDK Re-Routed Apple’s SKAdNetwork Postbacks To Itself
Unity reveals Ad Mediation and Bidding coming to its Dashboard

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Games Growth with UppticBy Upptic

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