Construction Hot Takes

In this episode, Katherine Cooper talks about the new wave of search in 2026 that is powered by A.I. While many have already familiarized themselves with Search Engine Optimization, Answer Engine Optimization and Generative Engine Optimization remain untapped by most even prominent firms. Be sure to check this episode out and walk away with some of the key next steps that your construction firm can implement into your marketing strategies in 2026.

Chapters:

00:00 – Search vs. Generative Optimization
03:52 – Role of Reddit & LinkedIn
10:40 – Building Digital Credibility
14:56 – The Future of Google Ads
16:29 – Human-Centric Content Strategy

Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

Interested in learning how Ascent's consulting services could potentially help improve your business's operations? 📈
Click here to schedule a free 30-minute consultation with one of our expert construction consultants: https://info.ascentconsults.com/meetings/acooper/30-minute-performance-consultation

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In this episode, Gregory Gorman and Adam Cooper do a quick episode on the basics of private equity for construction businesses. Having plenty of experience working with construction firms with interest in working with private equity, this can provide you with some context. If you have any specific questions Adam or Gregory will be able to speak in depth with you about your concerns so please reach out.

Chapters
0:00 Intro to Private Equity
1:04 PE Management Roles
3:20 Portfolio Diversification
5:04 Mid-Market Construction
7:42 Recurring Revenue Value

Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

Interested in learning how Ascent's consulting services could potentially help improve your business's operations? 📈
Click here to schedule a free 30-minute consultation with one of our expert construction consultants: https://info.ascentconsults.com/meetings/acooper/30-minute-performance-consultation

Follow Ascent Consulting on social media! 🤳
LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/
Facebook: https://www.facebook.com/ascentconsult/
Instagram: https://www.instagram.com/ascentconsults/
X: https://x.com/ascentconsults/

Subscribe to our YouTube channel for alerts on our new episodes!
https://www.youtube.com/@constructionhottakes

In this episode we are joined by Joshua Gregory, VP at Alston Construction, and friend of Adam Cooper since high school. They draw from their respective experiences in the world of construction to talk about the divide between pre-construction estimation and post-launch operations, and the reasons one may want to appreciate both sides no matter which side one works on. Hope you enjoy this episode.

Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

Interested in learning how Ascent's consulting services could potentially help improve your business's operations? 📈
Click here to schedule a free 30-minute consultation with one of our expert construction consultants: https://info.ascentconsults.com/meetings/acooper/30-minute-performance-consultation

Follow Ascent Consulting on social media! 🤳
LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/
Facebook: https://www.facebook.com/ascentconsult/
Instagram: https://www.instagram.com/ascentconsults/
X: https://x.com/ascentconsults/

Subscribe to our YouTube channel for alerts on our new episodes!
https://www.youtube.com/@constructionhottakes

In this episode, Jeff Robertson, Gregory Gorman, and Adam Cooper talk about the reality of ERP implementation. Especially if you are considering this for your construction organization, this episode will be highly valuable for you as the conversation goes through the many facets of consideration that must occur in order for a successful, smooth changeover to occur.

Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

Interested in learning how Ascent's consulting services could potentially help improve your business's operations? 📈
Click here to schedule a free 30-minute consultation with one of our expert construction consultants: https://info.ascentconsults.com/meetings/acooper/30-minute-performance-consultation

Follow Ascent Consulting on social media! 🤳
LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/
Facebook: https://www.facebook.com/ascentconsult/
Instagram: https://www.instagram.com/ascentconsults/
X: https://x.com/ascentconsults/

Subscribe to our YouTube channel for alerts on our new episodes!
https://www.youtube.com/@constructionhottakes

In this episode, Katherine Cooper and Adam Cooper talk about the functions of sales, marketing, and business development within the context of residential construction firms.

Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

Interested in learning how Ascent's consulting services could potentially help improve your business's operations? 📈
Click here to schedule a free 30-minute consultation with one of our expert construction consultants: https://info.ascentconsults.com/meetings/acooper/30-minute-performance-consultation

Follow Ascent Consulting on social media! 🤳
LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/
Facebook: https://www.facebook.com/ascentconsult/
Instagram: https://www.instagram.com/ascentconsults/
X: https://x.com/ascentconsults/

Subscribe to our YouTube channel for alerts on our new episodes!
https://www.youtube.com/@constructionhottakes

In this episode, our resident finance expert Gregory Gorman and operations expert Jeff Robertson talk about how artificial intelligence is transforming the world of construction accounting. We get really specific in this episode, so we hope you find value in this conversation.

Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

Interested in learning how Ascent's consulting services could potentially help improve your business's operations? 📈
Click here to schedule a free 30-minute consultation with one of our expert construction consultants: https://info.ascentconsults.com/meetings/acooper/30-minute-performance-consultation

Follow Ascent Consulting on social media! 🤳
LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/
Facebook: https://www.facebook.com/ascentconsult/
Instagram: https://www.instagram.com/ascentconsults/
X: https://x.com/ascentconsults/

Subscribe to our YouTube channel for alerts on our new episodes!
https://www.youtube.com/@constructionhottakes

In this episode, Katherine Cooper and Adam Cooper discuss the differences between sales, marketing, and business development within the context of a commercial construction firm.

Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

Interested in learning how Ascent's consulting services could potentially help improve your business's operations? 📈
Click here to schedule a free 30-minute consultation with one of our expert construction consultants: https://info.ascentconsults.com/meetings/acooper/30-minute-performance-consultation

Follow Ascent Consulting on social media! 🤳
LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/
Facebook: https://www.facebook.com/ascentconsult/
Instagram: https://www.instagram.com/ascentconsults/
X: https://x.com/ascentconsults/

Subscribe to our YouTube channel for alerts on our new episodes!
https://www.youtube.com/@constructionhottakes

Jeff Robertson and Greg Gorman settle the long-standing feud between Operations and Finance. They explore the root causes of friction between the two departments and show how building trust and implementing the right processes can bring both sides together. There is a great deal of time, money, and workplace productivity to be gained when Operations and Finance see eye-to-eye.

Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

Interested in learning how Ascent's consulting services could potentially help improve your business's operations? 📈
Click here to schedule a free 30-minute consultation with one of our expert construction consultants: https://info.ascentconsults.com/meetings/acooper/30-minute-performance-consultation

Follow Ascent Consulting on social media! 🤳
LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/
Facebook: https://www.facebook.com/ascentconsult/
Instagram: https://www.instagram.com/ascentconsults/
X: https://x.com/ascentconsults/

Subscribe to our YouTube channel for alerts on our new episodes!
https://www.youtube.com/@constructionhottakes

Jeff Robertson, Greg Gorman, and Adam Cooper discuss the selection process for a new ERP. It’s important to have a clear understanding of your business needs and what you expect from the new system. Implementing an ERP is a lengthy process, which makes choosing the right one the most critical step. You’ll also need to define the timeline and resources required to fully learn, implement, and go live on your new ERP. The guys go into great detail on everything you need to know.

Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

Interested in learning how Ascent's consulting services could potentially help improve your business's operations? 📈
Click here to schedule a free 30-minute consultation with one of our expert construction consultants: https://info.ascentconsults.com/meetings/acooper/30-minute-performance-consultation

Follow Ascent Consulting on social media! 🤳
LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/
Facebook: https://www.facebook.com/ascentconsult/
Instagram: https://www.instagram.com/ascentconsults/
X: https://x.com/ascentconsults/

Subscribe to our YouTube channel for alerts on our new episodes!
https://www.youtube.com/@constructionhottakes

Adam Cooper and Jeff Robertson are two of the co-hosts of the Construction Hot Takes Podcast, but besides being prolific podcasters, they have a combined 6+ decades of experience in the construction industry. In this episode, they reminisce on some of the best and worst construction projects they've been on in hopes to share with listeners in pains or inspire them regarding the growth that can be experienced.

Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

Interested in learning how Ascent's consulting services could potentially help improve your business's operations? 📈
Click here to schedule a free 30-minute consultation with one of our expert construction consultants: https://info.ascentconsults.com/meetings/acooper/30-minute-performance-consultation

Follow Ascent Consulting on social media! 🤳
LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/
Facebook: https://www.facebook.com/ascentconsult/
Instagram: https://www.instagram.com/ascentconsults/
X: https://x.com/ascentconsults/

Subscribe to our YouTube channel for alerts on our new episodes!
https://www.youtube.com/@constructionhottakes