Consulting Tycoon Podcast: Digital Marketing Consulting | Agency Growth Secrets | Freelance Tips | How To Get Clients

Today I'm talking with Piyush Parikh, one of the early success stories from my first Consulting Tycoon program way back in 2008.

Since then Piyush has gone on to become a top Infusionsoft certified consultant. In fact, his company, Engineer Your Business, is currently ranked number 8 out of hundreds in the Infusionsoft Certified Consultant marketplace.

In this episode:

* How he built a business that services over 60 clients

* How he quickly started generating leads and where the bulk of his clients come from

* How a simple change in how his services are sold led to a 4x increase in price

* How he trained his team of 9 using the "wife test" to remove himself from service delivery

* And how you can shortcut years of trial and error and immediately start working with the top people in your marketplace

Resources:

* Engineer Your Business

* Infusionsoft CRM

Today I’m talking with my buddy Omar Khafagy about Procrastination, productivity and effectiveness, how to avoid productivity porn, and his unique take on using Evernote to be more effective in your day to day life.

In this episode:

* 0:35 - How to use Facebook and Twitter to hack yourself.

* 3:30 - Change your environment to change your results.

* 7:30 - How to approach your productivity challenges.

* 12:00 - Optimising your brain one process at a time.

* 17:20 - Taking a long term view for faster results.

* 22:11 - Time traveling 6 months forward Vs 6 months back.

* 26:30 - Hearing the struggle.

* 30:40 - What mentors are really for.

* 34:00 - How you can be severely flawed and still wildly successful.

* 36:35 - Moving the goal posts and learning to be happy in the process.

* 40:10 - Evernote strategies for productivity and effectiveness.

* 46:50 - The first mistake people make with Evernote.

* 52:55 - Should you even use Evernote?

* 55:50 - Journalling feedback loops.

* 1:03:16 - The martial arts mindset for success.

Resources:

* Omar's Twitter

* Omar's Facebook

* Neil Gaiman Commencement Address

* Tycoon Inner Circle - Kyle's coaching program.

Last week I got the following email from a Daily Secrets subscriber:

"Hey Kyle, I'm just about to launch my new consulting business and wanted to ask what are the most common mistakes people make so that I can try to avoid them. I have some good ideas from reading your daily emails but want to make sure I'm not missing anything."

I thought this would make a great podcast episode so I went through my notes from the hundreds of consultations I've done over the past few years and pulled out the most common costly mistakes I see people making.

In this episode:

* How to take advantage of the current trend in how clients work with agencies.

* Why you probably shouldn't sell websites.

* Passion Vs Profits: where the real money is.

* How to suck at content marketing.

* The ideal number of businesses to launch.

* One thing (I bet you're doing) that leads to perfectionism, overwhelm, and procrastination.

* The dream killer -- the single biggest mistake you're making that is holding you back from getting everything you want out of life.

Resources:

* Tycoon Inner Circle - Kyle's coaching program.

Kyle interviews Tycoon Inner Circle member Patrick Kenney about how he took his web design business that was making him miserable and turned it into a specialist marketing agency that he loves.

He went from charging by the hour to value-based pricing and now charges $30,000 - $50,000 per client, is getting rave reviews and doubling his clients businesses, all while working half the hours he used to.

In this episode:

* Why Patrick was miserable despite doing well financially.

* How people get stuck in their ways and resist the changes that could generate the breakthrough they're looking for.

* When the switch came and how a simple goal of "to love my day" changed everything.

* The false sense of security you get with non-ideal clients.

* Why setting big goals can backfire and what Patrick does instead.

* The story of why he refunded one of my products and the crazy thing I did that made him join my coaching program.

* How to leverage a tiny prospect list of 62 people into a six figure income.

* How to get 85% open rates on your emails.

* The exact marketing strategies he is using with a monthly budget of just $250.

Resources:

* Tycoon Inner Circle - Kyle's coaching program.

* Viral Velocity - Patrick's agency.

Ricky-Jay recently completed his first copywriting project for a client and generated some seriously impressive results...

$35,000 in front-end sales leading to over $300,000 in backend sales!

All from one letter sent to just 200 leads!

On this short call we talk about:

* Why it's important to have your opportunity antenna up and not be blinded by what you *think* the client needs.

* Ricky-Jay's lessons learned implementing his first direct mail campaign for a client.

* How immersing yourself in marketing is the key to recognizing low hanging fruit opportunities like this.

* The value of a good product and irresistible offer.

* Kyle's tips on how to quickly scale this campaign into a $300,000 per month automated money-making machine.

Ricky-Jay will be at Bootcamp August 11 & 12 here in Sydney. Check out ConsultingTycoonBootcamp.com for more info... just a handful of tickets remaining.

Love to hear your thoughts, questions, and comments below.

John Logar saw me speak on a video and jumped in to the local business market... in 7 short weeks he generated $63,355... and a few weeks later had cracked the $100,000 mark.

Check out this interview to hear how he did it, including:

* A dead simple marketing plan to generate $10,000 per week.

* The niches he targeted and why.

* His exact step-by-step process for landing BIG clients.

* And as always, much MUCH more

I first interviewed James Reynolds back in December 2010. He was 6 months into his business at the time and had just broken the $100,000 barrier.

Over 1,100 people have downloaded that original interview and it inspired many to kick-start their own offline business.

So, 18 months later where is he at now?

We jumped on Skype yesterday for a quick catch up and it was fascinating to hear the direction he has gone.

On this short 23-minute call we chat about:

* How James has narrowed his focus and generated "considerably better" results than his initial $100k.

* Why his business is now more scalable than it was before.

* The problem he faced with capacity and how he overcame it.

* How he dramatically reduced client interaction and support.

* Would James do everything exactly the same if he was starting over again? You might be surprised at his answer.

* And lots, LOTS more...

My side of the audio is a little robot-like due to a dodgy Skype connection but James is crystal clear and the content is solid.

Tune in and if you have any questions just pop them in the comments below.

Resources mentioned on the call:

* Consulting Tycoon

* Incredible Incorporated

Today I've got a live case study for you with one of our new members, Mike Murphy.

In part one of this case study you're going to hear:

* How Mike got started online and was able to generate a few thousand dollars a month through affiliate marketing.

* What happened when he first tried local business marketing. (Following what's taught in most information products being sold today.)

* Mike will share his results from trying to go it alone...

* And you'll hear the exact advice he got from another consultant (who pulls in 6-figures per month) on how he started his business.

* Plus, at the end of the call I do an impromptu consultation with Mike, and you'll see how I quickly restructure two of Mike's key assets so he can leverage them for faster results.

I'd love to hear your feedback on this call, so grab a coffee, get comfy, take a listen and then leave your questions and comments below.

Stay tuned in a few weeks for part 2 where we'll catch up with Mike and see his results since joining the Consulting Tycoon program.