In this podcast, Ray Li, research analyst at Euromonitor International, discusses the consumer appliances market in China. Due to a subsidy program set in place by the Chinese government, appliance sales in rural areas have grown significantly. Appliances like washing machines and refrigerators showed moderate growth, but it was air conditioners that benefitted the most. Rural consumers who couldn't previously afford non-essential appliances now could under the subsidy program.

How will the US-Israel-Iran war shape business dynamics beyond the initial shocks? Visit our insights hub at euromonitor.com for free data-driven tools and resources to help you assess risks and plan for longer-term impact.