Got data? Of course, you do. Most companies are drowning in it.

But useful data? That’s a different story.

“Talk to brand executives or decision makers today and no one’s really saying they don’t have enough data,” said Dan Leahy, co-founder and CEO of retail product decision platform MakerSights. “But ask people within a brand responsible for bringing products to market: ‘Do you have the data at your fingertips important to guide the actual decisions you need to make?’ then the results are a lot more mixed.”

In this chat, Leahy discusses why the need for actionable data is more urgent than ever.

Learn more about your ad choices. Visit megaphone.fm/adchoices