Consumer Insight Podcast by Illuminate Asia

In this short video, Kelik Harjono explains about what semiotics is and why it is important to understand not just consumer behaviour but also the consumer culture.

Di episode ini Kelik Harjono ngobrol dengan Haris Rahmanto mengenai metode-metode unik yang dikembangkan oleh Illuminate Asia untuk lebih memahami perilaku konsumen secara mendalam. Beberapa topik yang dibahas adalah marketing semiotics dan Lego Serious Play workshop.

In this episode, Kelik Harjono interviewed Dawn Herdman about how she founded Illuminate Asia and what makes Illuminate Asia unique.

How do Indonesian consumers navigate through the changes in their life  during the pandemic? Now that Indonesia is entering a transition period  that is much longer than expected, what kind of lifestyle and behaviour  have changed? What can brands do?  

In this 6th installment of Embracing the Un-Normal Webinar, our experts  Dawn Herdman and Sophie Wibowo share the insights from our qualitative  study "Evolving Indonesian Consumers: Helping Consumers Navigate the  Ongoing Changes". For a full video of the webinar, visit this webinar in our Youtube Channel https://youtu.be/RiSxKA1Rv4U.

In this 5th installment of Illuminate Webinar Series "Embracing the  Un-Normal", Illuminate Asia is collaborating with Ivosights, a technology company which provide customer engagement platform. 

In this webinar, we used Social Listening Tools called Ripple 10 from  Ivosights combined with our expertise in qualitative discourse analysis  to understand the consumer sentiments in Indonesia on the relaxation of  lockdown as the government is transitioning towards "New Normal".

This is 4th installment of Illuminate Webinar Series "Embracing the Un-Normal", presented by Iza Mohamed and Caranissa Djatmiko.   In this webinar, we used semiotics analysis to understand how Indonesian brands communicate during the Covid 19 pandemics.

One of the most intriguing question from marketers about the consumer  behaviour during this Covid 19 pandemic is whether the behavioural  change will last after the pandemic ends.  

In this webinar, we discuss about the challenges in predicting future  behaviour and how to detect the signs to see whether a behaviour will  stick or change.

In this webinar, we use Semiotic Analysis to understand the shift in food culture in Indonesia during Covid-19 pandemics.