Consumer Insights 101

Professors Pierre Chandon, Kelly Haws, and Peggy Liu join Consumer Insights 101 to discuss the insights from the research included in the Interventions for Healthier Eating issue of the Journal of the Association for Consumer Research (JACR).  The co-editors of the issue share interesting findings at the intersection of nutrition, public health, technology, and even environmentalism. The insights have important implications, not just for marketers and companies, but also for parents and society.  From field studies to experiments, French children to American undergrads in a food hall, the Interventions for Healthier Eating issue of JACR reveals some of what works – and, importantly, what doesn’t work– when it comes to healthier eating.

Harder Than You Think: Misconceptions about Logging Food with Photos versus Text
Jackie Silverman, Alixandra Barasch, Kristin Diehl, and Gal Zauberman

Misunderstood Menu Metrics: Side-length Food Sizing Leads to Quantity Underestimation and Overeating
Thomas Allard and Stefano Puntoni

Light or Regular, Now or Later: The Impact of Advance Ordering and Restrained Eating on Choices and Consumption of Light and Regular Vice Food
Phyliss Jia Gai, Mirjam A. Tuk, and Steven Sweldens

Baking Your Own Cookies: Does Food Self-Production Increase Consumption?
Arnaud Monnier, Sarah Lim, Kathryn LaTour, and Stijn M.J. van Osselaer

Examining Eating: Bridging the Gap Between “Lab Eating” and “Free-Living Eating”
Kelly Haws, Peggy J. Liu, Brent McFerran, and Pierre Chandon

Open Science Online Grocery: A Tool for Studying Choice Context and Food Choice
Holly Samantha Howe, Gavan J Fitzsimons, and Peter Ubel

Increasing the Selection of Low-Carbon Footprint Entrées through the Addition of New Menu Items and a Social Marketing Campaign in University Dining
Hannah Malan, Carole Bartolotto (MA, RDN), Charles Wilcots, Peter Angelis (MBA), Al Ferrone, Chris Wible, Edward Westbrook, Erin Fabris, May C. Wang (DrPH, MPH, MA), Wendelin Slusser (MD, MS), Jennifer A. Jay (PhD), Michael Prelip (DPA, MPH, CHES, and CPH)

Embarrassed by Calories: Joint Effect of Calorie Posting and Social Context
Melis Ceylan, Nilufer Z. Aydınoglu, and Vicki G. Morwitz

Effect of a pleasure-oriented intervention conducted at home on the energy intake of mid-afternoon snacks consumed by children
Delphine Poquet, Emilie Ginon, Sylvie Marty, Caterina Franzon, Claire Chabanet, Sylvie Issanchou, and Sandrine Monnery-Patris

Consumption Variety in Food Recommendation
Daiva Nielsen, Nathan Yang, Laurette Dube, Bärbel Knäuper, Yabo Ling, and Jian-Yun Nie

Choice Architecture Effects on Indulgent Consumption: Evidence from Combinations of Nudges at an Ice-Cream Store
Ga-Eun (Grace) Oh, Ralf van der Lans, and Anirban Mukhopadhyay

For more information, please visit www.acrwebsite.org
Follow us on Twitter at @JofACR and @aconsres
This episode was hosted by Anne Hamby
Consumer Insights 101 is a production of the Association for Consumer Research

Professors Meng Zhu, Dipankar Chakravarti, and Jian Ni join Consumer Insights 101 to discuss several of the findings from research included in the Healthcare and Medical Decision Making issue of the Journal of the Association for Consumer Research (JACR).  The co-editors of this issue discuss how a patient-centric, data-driven approach is changing the healthcare landscape, opening up new business opportunities for practitioners and entrepreneurs, while also sparking new research avenues for marketing academics.

Emerging Marketing Research on Healthcare and Medical Decision Making: Toward a Consumer-Centric and Pluralistic Methodological Perspective 
Meng Zhu, Dipankar Chakravarti,  & Jian Ni 

Machine Learning Models for Predicting, Understanding and Influencing Health Perception 
Ada Aka & Sudeep Bhatia

Empowering Consumers to Engage with Health Decisions: Making Medical Choices Feel Easy Increases Patient Participation 
Mary Steffel, Elanor Williams, & Stephan Carney

Psychological Causes of Medical Signs Decrease Perceived Severity, Support for Care, and Donations  
Selin Goksel, David Faro1, & Stefano Puntoni

Quantifying the Zero-Price Effect in the Field: Evidence from Swedish Prescription Drug Choices”  
Andrew Ching, David Granlund, & David Sundström

Motivated Inferences of Price and Quality in Healthcare Decisions 
Emily Prinsloo, Kate Barasz & Peter A. Ubel

Consumer Health in the Digital Age  
Peggy J. Liu, J. Jeffery Inman1, Beibei Li, Charlene A. Wong, & Nathan Yang 

Advance Care Plans: Planning for Critical Healthcare Decisions 
Nazli Gurdamar-Okutur, Simona Botti, & Vicki Morwitz

The Enthusiasts and the Reluctants of COVID-19 Vaccine Uptake: A Cluster Analysis 
Angela Lee, Jiaqian Wang, Ulf Böckenholt, Leonard Lee, Rafal Ohme, Dorota Reykowska, & Catherine Yeung

Is religiosity a barrier to organ donations? Examining the role of religiosity and the salience of a religious context on organ-donation decisions 
Inbal Harel, Marcus Mayorga, Paul Slovic, & Tehila Kogut

For more information, please visit www.acrwebsite.org
Follow us on Twitter at @JofACR and @aconsres
This episode was hosted by Jim Alvarez Mourey
Consumer Insights 101 is a production of the Association for Consumer Research

Why do people buy the products they do?  Why are some people materialistic and others so frugal?  How are some companies so successful at understanding their customers and marketing to them, while other companies could…use some advice?

Some of the brightest minds around the world have dedicated their lives to answering those questions and more, and marketers and businesspeople everywhere can benefit from hearing what these experts have to say.  Plus, these insights tell us a lot about human beings, in general, which is fascinating to us all as it helps us understand who we are.

Introducing: Consumer Insights 101, a podcast that shares the very latest, data-driven marketing insights from the very people who have actually done the research.

I’m Jim Mourey. Join me and my co-hosts, Anne Hamby and Stacey Finkelstein (sty-ne), as we hear from the world’s leading experts on consumer psychology, marketing, and marketplace issues faced by today’s business decision-makers.  Hear what these experts have to say, learn a bit about yourself as a consumer, and gain a competitive advantage over your competition as you become an even smarter marketer.

Subscribe today for the most important marketing class you’ll ever take: Consumer Insights 101.