In this conversation, Diane Sealey and Dr. Amna Khan explorethe evolving landscape of consumer behaviour, particularly in the context of technology, personal branding, and trust. They discuss how the rise of AI and screens has changed consumer interactions, the importance of personal connections and the shifting dynamics of trust from brands to individuals. Theconversation highlights the need to adapt to these changes to foster deeper relationships with consumers and why those in the direct selling sector are perfectly positioned for these shifts in consumer behaviour in 2026.

TakeawaysIn 2026 consumers will focus on connection and personal interaction.

AI and tech must complement human interaction not replace it

How tech is creating distrust - the new dynamic of trust

The rise of the personal brand and creators - no longer the preserve of celebrities

Why direct sellers are perfectly poised to meet the needs of consumers in today's landscape

Chapters

00:00 The Journey into Consumer Behaviour

02:00 The Year of Human Connection

06:58 Screen Fatigue and Its Impact

11:20 The Rise of Personal Brands

15:29 The Shifting Dynamic of Trust

21:11 Why Direct Selling is perfectly poised for today’sconsumer behaviour