Consumers During Corona

Victoria Sakal is Managing Director for Morning Consult, one of the most interesting and innovative data intelligence companies to emerge over the past few years. She is also author of their Most Trusted Brands 2021 report, which we discuss in this episode. Among other things, we talk about why small businesses get the highest trust ratings, why tech brands score so well, what trust really means, and trends in trust over time. Also worth checking out: Morning Consult’s Return to Normal t...

Menaka Gopinath is President of the Ipsos Social Media Exchange (North America), and is recognized as one the world’s leading experts on social media listening. Among other things, we discuss today’s consumer mindset, the consumer trends that are emerging as The Corona Economy (hopefully) begins transitioning into the post-vaccine economy, and what kinds of brands are thriving at this time (“brands that are living out their purpose, and using that as their compass”).Menaka can be found ...

Randy Wahl is President of M/A/R/C, a leading market research firm. Randy has been conducting consumer research for over twenty years, and he’s consulted for many of the world’s leading brands. Among other things, we discuss the latest data and trends related to consumer acceptance of the vaccine, tele-medicine, pet care, and how the post-corona economy is taking shape.Randy Wahl can be found on LinkedIn here. The M/A/R/C website is here, and the M/A/R/C podcast is here.Theme music court...

Alf Nucifora is Chairman of Luxe SF, the Bay Area’s premier industry association in luxury marketing. We discuss the latest trends in luxury, wine, real estate, and the SF Bay Area. He shares his insights on... Why the ‘work from home’ trend will have a lasting and profound impactHow The Corona Economy has minimized impulse purchases and the consumer focus on stuffWhy the existential dread of 2020 will likely persist into 2022How business is booming for many real estate agent...

Bob Lederer is veteran observer of the market research and consumer insights industry. He publishes several newsletters on the industry, and produces a widely-watched daily video series on industry developments. We discuss the history of market research, and how the field has continued to grow during The Corona Economy as companies have been pressed to make more decisions with more speed and less information than ever before. Bob’s Research Business Daily Report can be found...

Walker Smith is Chief Knowledge Officer at Kantar, and one of the most respected experts in the study of consumer trends. In this episode, he shares his takes on the most impactful, overlooked and interesting trends in The Corona EconomyThe most impactful trend: the increasing importance of the homeThe most overlooked trend: savings rates continue to riseThe most interesting trend: rituals and occasions are evolvingHe also shares why 2020 will (psychologically) be an 18-month year (yike...

Leslie Wood is Chief Research Officer at NC Solutions, a joint venture between Nielsen and Catalina that features one of the industry’s most comprehensive databases of consumer behavior and media use. We discuss…Why spending continues to rise on consumer packaged goods, comfort food, and iconic brands (but not on private labels)Why the new wave of stay-at-home orders is unlikely to change consumer behaviorHow advertising is more effective for building loyalty than encouraging trial (and why l...

Andrew Lipsman is Principal Analyst at eMarketer and was formerly SVP of Marketing and Insights at ComScore. In this super-cool episode, he shares how David Byrne’s recent concert film American Utopia serves as a metaphor for consumer trends in the Corona Economy. He also shares his top predictions for 2021, his take on what brands are really getting it right, and why so many predictions about future behavior go wrong, Check out more of Andrew’s work at eMarketer

Lilah Raynor is CEO of Logica Research, and was formerly Director of Market Research at Charles Schwab. She publishes an ongoing study called The Future of Money, and we discuss...How people are more open to talking about money than ever before… and why she thinks that openness is here to stayHow the younger generation has pivoted from savings to wealth buildingThe latest trends in payment methods (and why PayPal keeps growing)How her neighborhood of Bernal Heights in San Francisco is r...

Jack O'Leary is a Senior Analyst for Edge by Ascential, and is an expert on all things e-commerce, and on Amazon in particular. We discuss where Amazon has been, where's its headed, and talk about... How (and how much) has The Corona Economy has accelerated trends toward ecommerceOmni-channel rising: “A rising tide lifted all boats, but it lifted the Walmarts and Targets of the world a bit more than Amazon”. And it’s been a “massive victory for Instacart”The deceleration of g...