In this episode of The Art of Franchise Marketing, our host Madeline Zook delves into a fascinating conversation with Brett Payne, the founder of Contender Esports. This franchise company provides esports retail spaces for the gaming community. Brett's unique approach to franchising involves following the money but also emphasizes the value of building relationships and making friends worldwide. He highlights the importance of understanding the cultural nuances of each country and using digital marketing strategies to attract potential franchisees.

As the podcast episode unfolds, Brett's insights into the esports industry and the opportunities it presents are eye-opening. The episode touches on the positive impact of esports on individuals, especially those who may not thrive in traditional sports, and the vibrant community that forms around these virtual competitions. Listeners will gain valuable knowledge about international franchising, the evolving esports landscape, and the importance of understanding today's generation's changing preferences and interests.