Content Amplification Podcast

In this episode, we dive into the world of podcast guesting as a powerful networking and marketing tool for business owners. Our guest, Jessica Rhodes, founder of Interview Connections, shares her insights on how appearing as a guest on podcasts can open doors to new relationships, opportunities, and business growth.

Key Topics Discussed:

• The Overlooked Value of Podcast Guesting: Jessica explains how podcast guesting is not just about reaching a wide audience but also about building relationships with podcast hosts who are often fellow business owners.
• Starting with Guesting Before Hosting: She advises aspiring podcasters to begin by guesting on other shows to gain experience and confidence before launching their own podcast.
• Building Genuine Relationships with Hosts: Jessica emphasizes the importance of connecting with podcast hosts before and after the interview to nurture valuable professional relationships.
• Strategies for Providing Value Without Being Salesy: Learn how to share your expertise and stories in a way that provides value to listeners without turning the conversation into a sales pitch.
• Choosing the Right Podcasts to Appear On: Insights on selecting podcasts that align with your target audience and business goals to maximize the impact of your guest appearances.
• The Long-Term Benefits of Podcast Guesting: Jessica discusses how podcast episodes serve as evergreen content that can continue to generate leads and opportunities long after they are published.

Guest Bio:

Jessica Rhodes is the founder and CEO of Interview Connections, the first podcast booking agency established in 2013. With over a decade of experience in the podcasting industry, Jessica has helped hundreds of entrepreneurs leverage podcast guesting to grow their businesses. She started her entrepreneurial journey as a virtual assistant and quickly saw the potential of podcast guesting as a networking and marketing tool.

Connect with Jessica:

• Website: interviewconnections.com
• LinkedIn: Jessica Rhodes on LinkedIn (Note: Insert actual LinkedIn URL if available)

Actionable Takeaways:

1. Focus on Building Relationships: Remember that podcast hosts are valuable connections who can lead to new opportunities beyond the episode.
2. Prepare Your Messaging: Have a clear understanding of your topics and the value you bring to ensure each guest appearance is impactful.
3. Invest in Quality Equipment: Good audio and video quality can enhance your professionalism and the overall success of your guest appearances.
4. Think Long-Term: Approach podcast guesting as a long-term strategy, committing to consistent appearances over time to see substantial results.

Sponsor/Call to Action:

Interested in leveraging podcast guesting to grow your business? Visit Interview Connections to learn how Jessica and her team can help you get booked on podcasts that align with your goals.

Subscribe & Leave a Review:

If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your feedback helps us bring more valuable content to you.

In this episode, I sit down with the inspiring Bernadine, who shares her remarkable story of resilience, reinvention, and the power of knowing your “why.”

Connect on Instagram: https://www.instagram.com/your_motivationalcoach

After moving from South Africa to the U.S. with just $200, Bernadine and her husband had a choice: rebuild from scratch or let adversity win. They chose to thrive.

We dive into:

• The importance of defining your 'why' in business and life
• How Bernadine launched multiple ventures, including a gratitude journal and a coaching business
• Strategies to overcome self-doubt, fear, and uncertainty when pursuing your goals
• Why gratitude is essential for success and growth

Whether you're an entrepreneur, business leader, or someone navigating a major life change, this episode is packed with motivation, actionable advice, and real-world strategies to help you turn obstacles into opportunities.

Tune in to hear how Bernadine transformed adversity into opportunity and learn how you can do the same.

Host: Shaun Whynacht

Guest: Marcel Petitpas, CEO of Parakeeto

In this episode of the podcast, Shaun Whynacht sits down with Marcel Petitpas to dive deep into one of the most challenging aspects for agencies: pricing and profitability. They discuss various pricing models, how to structure them, and the importance of aligning pricing with the value delivered to clients.

Episode Highlights:

• Introduction to Pricing & Profitability: Shaun and Marcel introduce the topic, emphasizing the importance of structuring pricing models to build a profitable agency that serves its clients effectively.
• Marcel’s Background: Marcel shares his journey from running a virtual real estate tour agency to becoming an expert in agency profitability, highlighting his experiences and lessons learned along the way.
• Different Pricing Models: Marcel outlines four main categories of pricing models for agencies:

1. Time and Materials Billing: Selling hours, days, weeks, or months.
2. Abstracted Versions of Time-Based Billing: Broader time horizons or larger buckets of team rates.
3. Flat Rate Pricing: Fixed costs for specific deliverables.
4. Value-Based Pricing: Pricing based on the value or performance outcomes delivered to clients.

• Utility of Time and Materials Billing: Marcel explains situations where time and materials billing is beneficial, especially for high-risk or undefined scope projects.
• Indicators for Changing Pricing Models: Signs that an agency might need to adjust its pricing model, such as consistently going over budget or the methodology used conflicting with the pricing structure.
• SaaS-Based Service Agencies: Insights on how agencies offering SaaS products should approach pricing, including the importance of considering pass-through costs and understanding agency gross income.
• Future Trends in Agency Pricing: Marcel shares his observations on the increasing complexity of pricing models in smaller firms and the importance of internal specialization for future agency success.
• About Parakeeto: Marcel discusses his company, Parakeeto, which provides software and services to help agencies measure and improve profitability through actionable insights based on operations data.

Resources Mentioned:

• Parakeeto Website
• On Pricing Models: https://parakeeto.com/blog/how-to-identify-the-right-pricing-strategy-for-your-produc-with-marcel-petitpas-episode-68/ 
• Toolkit: http://parakeeto.com/toolkit?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=Content+Amplification+Podcast 
• For solopreneurs who want to scale a team: https://www.youtube.com/watch?v=RXaNXMzcPoY&ab_channel=SolopreneurCoach-MikeMoll 
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Connect with Marcel Petitpas:

• LinkedIn
• Twitter

Final Thoughts: Marcel leaves listeners with the encouragement to explore different pricing models and find the one that aligns best with their agency’s strengths and the value they deliver to clients.

How to Work with Parakeeto: If you’re interested in working with Parakeeto or learning more about their services, visit their website or check out their free agency profitability toolkit.

Closing: Shaun thanks Marcel for sharing his valuable insights and expertise on agency pricing and profitability, wrapping up the episode with a note of appreciation for his time and knowledge.

Tune in to this episode to gain a comprehensive understanding of how to structure your agency’s pricing model to ensure profitability and sustainable growth.

In this episode, we sit down with Nathan Yeung, founder of Find Your Audience, to explore the provocative notion that "marketing is easy, people are lazy." With over 15 years of executive experience and nearly two decades in search engine optimization and media buying, Nathan shares his journey from finance to running a successful marketing firm. We dive into practical strategies for understanding customer touchpoints, leveraging SEO, and preparing for the AI-driven future of marketing. Whether you're a seasoned marketer or a small business owner, Nathan's insights will help you make your marketing function work efficiently and effectively.

In this episode, we dive deep into the world of podcasting with Jeremy, the founder of Command Your Brand. Jeremy shares his fascinating journey from studying the Roman Empire to becoming a podcasting expert. We explore the evolution of the podcasting landscape, essential strategies for new podcasters, and the best practices for promoting your show effectively. Whether you’re looking to start a podcast or improve your current one, Jeremy’s insights are invaluable.

Key Topics Discussed:

Jeremy’s Background:

• Transition from teaching to podcasting.

• Founding Command Your Brand in 2016.

• Early success in podcasting and the growth of the industry.

Starting a Podcast Today:

• Importance of niching down.

• The necessity of a long-term commitment.

• Adapting to changes in the podcasting ecosystem.

Podcast Formats and Business Integration:

• Different formats and their benefits.

• Aligning your podcast with your business model.

• Creating content that provides value to listeners.

Ideal Podcast Length:

• Factors influencing podcast length.

• Adapting to listener preferences and habits.

• Using surveys to determine optimal episode duration.

YouTube and Podcasting:

• Leveraging YouTube for podcast discoverability.

• Setting up and optimizing video podcasts on YouTube.

• The benefits of live streaming episodes.

Essential Equipment and Setup:

• Jeremy’s recommended gear and setup.

• Importance of audio quality and background noise reduction.

• Lighting tips for video podcasts.

Being a Great Podcast Guest:

• Finding the right niche shows.

• Crafting your message for maximum impact.

• Effective outreach strategies for securing guest spots.

Promoting Your Podcast:

• Effective video optimization techniques.

• Utilizing tools like Taja.ai, VidIQ, and Video.ai.

• Strategies for promoting episodes across social platforms.

Command Your Brand Services:

• How Command Your Brand helps clients get on shows and produce podcasts.

• The ideal client profile for their services.

Special Offer:

Visit CommandYourEmpire.com to access a free resource packed with PR tips, podcasting insights, and tools to help you boost your company’s visibility and success. This comprehensive guide is an excellent starting point for anyone looking to dive into podcasting or enhance their current efforts.

Hey I had a really interesting chat with a potential client about the role of AI and automation in business. We got into whether AI can ever replace the human touch and how businesses can find that sweet spot between being efficient and staying personal.

I brought up some great points and shared a practical example of how tools like ChatGPT can make tasks like proposal writing a breeze, saving time without sacrificing quality. By the end of our conversation, we were weighing the downsides of using AI in business, but it was clear how much more productive and cost-effective these technologies can make us.

Here’s a quick breakdown of what we covered:

• 00:00 A Realization Moment: The Impact of Words
• 00:27 The Old School vs. AI Debate
• 01:09 The Practicality of AI in Business Operations
• 02:18 AI's Efficiency in Task Management
• 03:50 A Personal Experience: AI Transforming Business Proposals
• 05:03 The Unmatched Speed and Precision of AI in Business
• 06:25 Reflecting on the AI Advantage

I hope you enjoy the episode and find some useful takeaways for your own business.

In this episode, hosts Amy and Tonya, representing Soul Seekers Paranormal, dive into the intriguing world of paranormal investigating and spiritual services. Starting from a wellness event encounter that led them into ghost hunting, they've developed a business model around their passion for the paranormal, offering house clearings, communication with spirits, and group ghost tours. Their unique approach pairs Tonya's psychic medium skills and Amy's empathic sensitivities with technical equipment to connect with spirits. The duo also discusses their journey into recognizing their abilities, the positive and healing aspects of their investigations, and their engagement with the community through events, a strong online presence on platforms like YouTube and TikTok, and personal encounters that deepen their understanding of the spirit world. The concluding part of the episode focuses on their efforts in funding their endeavors, including a notable upcoming investigation at the Hinsdale house, and invites others to join in on their exploration of the paranormal.

00:00 Meet the Soul Seekers: Unveiling the Paranormal

00:36 The Origins and Evolution of Soul Seekers Paranormal

02:52 Exploring the Paranormal: Techniques and Experiences

03:39 Discovering Psychic Abilities and Spiritual Journeys

09:40 Engaging the Skeptics: Challenges and Triumphs

15:32 Strategic Moves: Social Media and Community Engagement

20:09 The Power of TikTok in Sharing Paranormal Stories

23:56 Upcoming Events and Seeking Sponsorships

28:10 A Heartfelt Paranormal Experience: The Henley House

33:13 Final Thoughts and Future Plans

Links of Reference:

Youtube Channel for Soul Seekers Paranormal (You will find the Henley House Video Here)

Facebook Page for Soul Seekers Paranormal

In this episode, hosts Amy and Tonya, representing Soul Seekers Paranormal, dive into the intriguing world of paranormal investigating and spiritual services. Starting from a wellness event encounter that led them into ghost hunting, they've developed a business model around their passion for the paranormal, offering house clearings, communication with spirits, and group ghost tours. Their unique approach pairs Tonya's psychic medium skills and Amy's empathic sensitivities with technical equipment to connect with spirits. The duo also discusses their journey into recognizing their abilities, the positive and healing aspects of their investigations, and their engagement with the community through events, a strong online presence on platforms like YouTube and TikTok, and personal encounters that deepen their understanding of the spirit world. The concluding part of the episode focuses on their efforts in funding their endeavors, including a notable upcoming investigation at the Hinsdale house, and invites others to join in on their exploration of the paranormal.

00:00 Meet the Soul Seekers: Unveiling the Paranormal
00:36 The Origins and Evolution of Soul Seekers Paranormal
02:52 Exploring the Paranormal: Techniques and Experiences
03:39 Discovering Psychic Abilities and Spiritual Journeys
09:40 Engaging the Skeptics: Challenges and Triumphs
15:32 Strategic Moves: Social Media and Community Engagement
20:09 The Power of TikTok in Sharing Paranormal Stories
23:56 Upcoming Events and Seeking Sponsorships
28:10 A Heartfelt Paranormal Experience: The Henley House
33:13 Final Thoughts and Future Plans

Links of Reference:

Youtube Channel for Soul Seekers Paranormal (You will find the Henley House Video Here)
Facebook Page for Soul Seekers Paranormal

Try out Fathom at: https://www.bluecowmarketing.ca/recommends/fathom/

In this podcast episode, the speaker emphasizes the significance of AI note-takers in enhancing business productivity, especially for online meetings. The speaker argues that AI note-taking tools, such as Fathom, can save valuable time and money for small business owners by ensuring they remain fully present in meetings without the distraction of note-taking. These AI tools can accurately record meeting discussions, questions asked, and action items needed, providing a summary shortly after the meeting concludes. The speaker shares a personal endorsement of Fathom, having used it for six months and observed a substantial positive impact on business operations. The recommendation extends to trying out AI note-taking tools to improve efficiency and customer experience, with a call to action for listeners to explore Fathom through the speaker's referral link.

00:00 Unlocking Efficiency with AI Note Takers

00:44 The Value of Time in Business

01:32 Enhancing Productivity with AI in Meetings

03:29 Introducing Fathom: A Game-Changing AI Tool

04:12 Real-World Benefits and Personal Experience

04:57 Making the Case for Fathom in Your Business

07:25 Conclusion and Invitation to Explore Fathom

"Nobody knows Video Toaster—so I love it when someone does!" - Jenny Stiven

Dive into a whirlwind of digital nostalgia and futuristic strategies with Jenny Stiven in this episode of "The Content Amplification Podcast." From her early days wrestling with the Video Toaster to mastering the art of fandom engagement at Fox, Jenny shares her journey through the evolving landscapes of television and digital marketing. This episode is a treasure trove of insights for anyone looking to decode the secrets of audience loyalty and digital innovation. Whether you're a sci-fi geek or a marketing guru, tune in as we explore how passion, curiosity, and a touch of geekiness can transform the digital marketing playbook. Join us for a witty and insightful discussion that connects the dots between past gadgets and future strategies, proving that understanding your fans is not just good marketing—it's a superpower.

https://linkedin.com/in/jennystiven on LinkedIn | @jsstiven on X, IG & Threads | @geekwithgreyhair on TikTok