Content Amplified

By Masset - Content Amplified

Content Amplified is all about how to get more out of your marketing content.

Each 15-20 minute episode gives you one new way to get more out of your marketing content.

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FAQs about Content Amplified:

How many episodes does Content Amplified have?

The podcast currently has 333 episodes available.

Content Amplified episodes:

April 17, 2025Employees Aren’t Just Part of the Brand. They Are the Brand.
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In this episode we interview Brad Burgess, a seasoned marketing leader with 25 years at IST, where he’s helped scale the company through the power of authentic storytelling and employee advocacy.
What you'll learn in this episode:
Why employee personal brands can outperform corporate channels
How to encourage authentic participation without micromanaging content
Simple systems to help employees post regularly and effectively
How to measure the ROI of employee-led social media activity
The difference between auto-generated posts and authentic engagement
Why authenticity always outperforms automation
How to coach your team on growing second and third-degree networks
Tools and tactics to streamline branded content sharing without losing the human touch
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15min
April 15, 2025What Makes Thought Leadership Actually Work?
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In this episode we interview Carolyn Ford, VP of Global Marketing and host of the Tech Transforms podcast.
What you'll learn in this episode:
Why authentic thought leadership begins with people who actually have thoughts
How to identify and cultivate real thought leaders inside your organization
The danger of drifting into product promotion instead of solving real problems
Creative ways to embed complex technology into compelling storytelling
How to make thought leadership consistent, measurable and impactful
Why repurposing content across formats is a non-negotiable marketing tactic
How to use AI as a collaborator, not a crutch
The overlooked power of genuine connection in government and B2B marketing
...more
19min
April 11, 2025How Do You Build a Creative Team?
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In this episode we interview Denise Berkhalter, National Director of Communications at the Network for Teaching Entrepreneurship (NFTE), and Anastasiia Kuchyska, Digital Communications Coordinator at NFTE.
What you'll learn in this episode:
Why hiring people with heart, soul, and strategy fuels nonprofit success
How to create a culture where mistakes are lessons, not liabilities
Tactics to empower small content teams to achieve big impact
Why storytelling is your nonprofit's most powerful marketing tool
How user-generated content and humor drive engagement on social media
Ways to partner with corporate allies to amplify your voice without a blockbuster budget
Practical formats—from carousels to quick interviews—that make storytelling scalable and impactful
...more
18min
April 10, 2025Are You Telling the Right Story? In the Right Way?
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In this episode we interview Joseph Lapin, founder of Campbell Learn, and Daniel Liebeskind, co-founder and CEO of Topia.
What you'll learn in this episode:
Why storytelling isn’t just marketing fluff—it’s essential for business success, especially in higher education.
How narrative can dramatically reduce customer acquisition costs and increase lifetime value.
The transformative role of technology—like AI, virtual reality, and spatial computing—in reshaping how stories are told and experienced.
Why multiplayer storytelling is the next frontier in both education and enterprise.
What businesses can learn from the entertainment industry’s lead on immersive experiences.
Why failing to evolve your storytelling strategy could leave your brand invisible to future generations.
...more
19min
April 09, 2025What Content Do Partners Actually Use?
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In this episode we interview Kaitlin Waite, Director of Global Partner Marketing at Expel.
What you'll learn in this episode:
How to craft content partners actually want to use—not just what marketing wants to give them
Why personalized outreach often beats automated newsletters
The two content formats partners request most—and why one is surprisingly underused
How to build a feedback loop when you're short on tools or team size
Tips for striking the right content cadence so you stay relevant without overwhelming
Why sales enablement should guide your partner content strategy
...more
17min
April 08, 2025The RopeBridge Marketing Analogy.
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In this episode we interview Elizabeth Nerland, Senior Director of Strategic Communications at Chugach Government Solutions.
What you'll learn in this episode:
How to organize your marketing channels using the ROPE framework: Rented, Owned, Paid, and Earned media
Why relying solely on rented platforms like social media puts your business at risk
The importance of owning your audience through websites and email lists
How to strengthen your “bridge” with tools like CRM, CMS, automation, and strategy
The hidden dangers of weak content and how it breaks customer trust
Why marketers should think in terms of multiple bridges for different personas
A powerful mindset shift: viewing content strategy as a responsibility, not just a task
...more
18min
April 04, 2025Are You Trapped in Generic Content?
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In this episode we interview Kimberly Hallman, Senior Vice President of Institutional Marketing at 160over90, a branding and cultural marketing agency. Kim works with colleges and universities to help them articulate their unique identity and communicate with clarity and impact.
What you'll learn in this episode:
How to recognize the signs of diluted, broad messaging that fails to connect
A four-part strategic framework to recalibrate your content with intention and authenticity
Why trend-chasing can fracture your brand voice and how to avoid it
How to differentiate your brand by owning a distinct point of view
Why anchoring your strategy in story arcs builds resonance over time
The power of using internal alignment and audience prioritization to drive effective messaging
How to turn a negative review into a brand-defining statement
...more
17min
April 03, 2025Is Video the Key to Mind Share?
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In this episode we interview Kelly Cheng, CMO at Goldcast, a video AI content platform and former marketer at Wistia.
What you'll learn in this episode:
Why mind share—not intent—is where great marketing starts
How video can build trust and amplify authentic brand presence
The right way to repurpose video for maximum content reach
Why AI only works when it starts with human insight
How marketers can scale video creation without blowing their budget
Tactics to thrive in the era of zero-click content
What measurement looks like when your goal is mind share—not just MQLs
...more
15min
April 02, 2025OpenAI Goes Open Source and Meta Doubles Down on AI Ads: Weekly AI News Marketers Need to Know
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In this episode Benjamin Ard breaks down the week’s most important updates in artificial intelligence and what they actually mean for marketers looking to move fast, stay relevant, and work smarter.
What you'll learn in this episode:
Why OpenAI’s move to open source a language model could give marketers more control and fewer API costs
How ChatGPT’s image generation upgrade changes the game for mockups and campaign visuals
What Google's AI Overviews in Europe mean for your SEO and content strategy
The new Meta Business AI bot and how it’s making social ads instantly responsive
How Meta’s Advantage+ tool is using AI to create ads with higher ROAS
What the Adobe and LinkedIn integration means for high-volume campaign creatives
Why LinkedIn's new data-sharing default setting deserves your attention
How to start experimenting with AI even if you’re short on time or experience
Let me know if you’d like a punchier or more formal tone, or if this should be tweaked for a specific platform like Spotify or YouTube.
...more
7min
March 31, 2025Are You Measuring Paid Ads All Wrong?
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In this episode we interview Evan Fehler, a seasoned B2B SaaS marketer now working with Directive, a performance marketing agency serving high-growth SaaS brands.
What you'll learn in this episode:
Why most companies misread their paid ad performance—and how to fix it
A simple 3-part framework to revive underperforming ad strategies
How layering attribution methods revealed $1.78 ROI for every $1 spent on AdWords
The shift from polished ads to raw, proven organic posts—and why that matters
How to scale brand ads with 20+ high-performing content pieces in rotation
The underrated power of self-reported attribution and its role in driving more budget
Why retargeting might be overhyped if you're not reaching the right buyer
Tactical ideas for aligning content creation with paid campaign success
The hidden cost of not understanding your true North Star metric
Why Directive is moving from an 80/20 to a 60/40 brand-to-conversion ad split
...more
18min

FAQs about Content Amplified:

How many episodes does Content Amplified have?

The podcast currently has 333 episodes available.