Content and Caffeine

How should a SaaS or software company use inbound marketing and outbound marketing? Should there be a difference in the strategy if your B2C versus B2B? Benjamin Utterback and Kaya Ismail discuss all of that, and more.

In episode two of Content and Caffeine, Kaya chats with Robert Slaughter, Senior Marketing and Sales Executive at Ripple Effect Advisers, and Founder of Attivare.

Together, Rob and Kaya discuss the growing role of audio and voice in the world of content marketing, as well as how brands can prepare themselves for a voice-centric customer experience. From Alexa Skills to voice search optimization, there’s plenty going on in this episode.

Welcome to the very first episode of Content and Caffeine! In our premier show, Deepak Shukla, the Founder of Pearl Lemon, talks to us about the power of video content.