"That's just kind of the nature of content marketing: you publish a lot of stuff that doesn't work. And you just kind of have to be okay with it."

"I have a visceral reaction to people who say, AI won't take your job. It's people who know how to use AI that will take your job. AI is absolutely tearing apart the content world right now. I don't think it will stay this way forever. I think that it will bounce back."

"Preserve your time for what you can do that ChatGPT can't. Strategy, creative thinking, internal cross-collaboration, education…and if you can use ChatGPT to have even more output and be even more productive, it’s only going to help you and help the company."

“I think once you test [AI] out and see it for yourself and see how much faster it makes you and see that you're not being replaced, you’re just being enhanced, you feel really good about it.”

"Sometimes in B2C you get to be a little more clever than clear, and I think that's flipped in B2B, but I don't think that has to mean boring."

"You have to have a point of view, an opinion, something original to say. It can't just be ten things you need to know about webinars. That won't cut it. Give me something useful in value, and give it to me quickly. "

"That is what brand is, it’s every interaction. It says something about you. And if your content is saying the same thing that everyone else's is saying, then you don't have a brand, you just have content. It's just noise."

“Take what your interests are or the sort of marketing things you're used to in your hobbies, whether that's YouTube streams or TikToks, and then bring that into your own personal brand. What are you uniquely able to do that other people aren't doing? Do that.”

"In terms of making your team feel like they're not being micromanaged and like I'm not gonna nitpick them, a lot of it comes back to trust, and I like hiring people who are smart and thoughtful and that I trust. And trust doesn't happen in a day, but if you hire somebody who you think is smart and capable, then treat them that way."

“Just because something has thousands upon thousands of searches a month doesn't necessarily mean that's the best thing for you to go after. That content topic that gets 15, 20 searches a month might be the better play because you know that that intent is really in-tune with what you serve up as a company, and you might convert all of those.”