The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing

Content Bucket Creation in 2022 #200


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Hey there, everybody. Today the Know, Like & Trust Show is celebrating its 200th episode. We have shared so many valuable tips and tricks along the way, but I realized we have not spoken about content buckets in a long time. Content buckets are something that can be invaluable to your business and content creation, but there’s not a great free resource out there that I have found on the topics. So today I want to talk about how to create your content buckets so that they work for you and the growth of your business. Tune in for more insights!











Topics discussed in this episode:



* Updates on new methods of content bucket creation and content bucket filling* Why how-to content is not only good for your business but in general for your clients and audience* The difference between business pillars and content buckets and why Britney chooses three buckets* What your content buckets need to answer — the why, who, and how of your business* The easiest way to identify and define your three content buckets and why a three-part message maybe for you* Why the hallmark of good content is its measurability* Britney’s three current content buckets and how she created them based on her audience and best clients* The difference between niching and content buckets and how to overcome the fear of committing to buckets







Quotables:



Putting out free how to content serves a purpose in my business and it helps the greater good of my audience see why and how content can really work for them in their own business as well. – Britney GardnerClick To Tweet




If you fail to live up to or deliver on one of your core values, your business is going to feel awful to you and will crumble. You’re going to lose the passion for what you’re doing and few things will feel aligned. – Britney GardnerClick To Tweet




Your three content buckets need to more or less answer ‘why’, ‘who’, and ‘how’ easily and internally. – Britney GardnerClick To Tweet




My actual content buckets these days are strategy, measurement and the daily what to say. The reason for that is those are the questions I get most often from my audience and from my best client. – Britney Gardner
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The Know Like & Trust Show with Britney Gardner: Authentic Automated MarketingBy Britney Gardner: Marketing Strategist

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