The Mighty Content Challenge

Content Coaching 10-21: Pivots + Addressing the "shoulds"


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Jennifer continues to try and model the "imperfect action", creating momentum, and taking smart pivots when they're needed. She encourages the group to share ares where they maybe overthinking.

Jennifer asks for feedback on pivoting the name/branding of her evolving mastermind, as it approaches its 5th year. Who better to help, than the people who are ideal fits for the mastermind? The group brainstorms ideas like "The Stop Overthinking Marketing Mastermind" that better capture the program's current focus.

Participants share their progress on repurposing, on experimenting in their content creation, and also ideas on where we can address the nasty, neggy/naggy little voices saying we "should do X" or "shouldn't do Y". Those are incredibly valuable parts of our Banner Message stands and to address them in our content.

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The Mighty Content ChallengeBy Jennifer Burke