WOW what an amazing October! Everyone who came to any of the calls, created any content, chimed in on posts - time to celebrate! You did Mighty things the last 31 days.

In our Mighty Celebration Party call, Jennifer celebrates the participants of the Mighty Content Challenge, praising their engagement, consistency, and accomplishments. She highlights that over 50% of the registered participants finished the challenge, with several scoring over 200 points. Jennifer expresses her pride and gratitude for everyone's efforts, noting that the challenge was a significant undertaking.

We shared and celebrated everyone's point totals, talked about the prize options, read off notes of encouragement and shoutouts to fellow Challengers. Jennifer and the Group encouraged Challengers to join the Tech Therapy membership to keep up momentum.

Jennifer closes the meeting by thanking the participants for their involvement and celebrating the community that has been built. She encourages the group to continue supporting each other, sharing content, and staying engaged in the group, even if they cannot attend the weekly Tech Therapy calls. Jennifer expresses her gratitude for the experience and her excitement for the future.

It's the last group content coaching call of the the challenge!

Jennifer welcomed the group and encouraged them to celebrate their content accomplishments this month, reminding them to fill out the form to claim their points and prizes. She highlighted that the goal is to recognize their progress, not just focus on what's left to do.

We asked the group to hare one piece of content they created this month that they are particularly proud of. Claudette shared that she is very pleased with the blog series she published, while Terre discussed the vertical video she created using just her phone. Jennifer was proud of Kim and Tish's work in YouTube.

We also brainstormed a few more content projects, including new paid offers for Terre and her AI image creations.

We wrapped up with remembering to think about how participants can continue to provide unique experiences for their audience, even if the content itself is evergreen. And talking about Jennifer's membership as a way to keep up the progress and momentum.

In our last Mojo Minutes session, summing up the month and themes of 'imperfect action', that 'good enough, is good enough', and that authenticity wins the day and clients ...

Remember that You are Unique. You do not need to create content that is 100% new or unique each time out .. you just need to bring and be you. Because YOU are already unique.

We highlight examples like Rena updating her blog post with her own photos, and Claudette sharing more of her RV pics and stories (and getting a great reaction!), to even creating custom celebration signs for this call - because she's known in my community for showing up and celebrating. The group discusses the value of repurposing and reusing content with adding our own unique flavors, reflecting your unique personality and perspective.

As an exercise - list out 10 things you are passionate about - on ANYTHING. There are ways for you to weave these in to your content.

We also had a 'sidebar' discussion on video tools - hah that's one of Jennifer's passions!

And Jennifer expresses her appreciation for the creativity and participation of the group throughout the month-long challenge.

As we continue to embrace Imperfect Action, Good Enough, and beating Perfectionism in content creation and our businesses - we're asking today if you're ok with NOT knowing?

Shared a quote, "More successful people are ok with not having it all figured out" and wanted to know how that sat with challenge participants? We may be life-long learners, trying not to fall into procrasti-learning - but can we be ok with NOT having it figured out, with NOT knowing it all?

We celebrated Jennifer finally launching her new podcast, "You're Overthinking Marketing", available on all the major podcast apps and platforms - check it out! Also rate it, give stars, leave a review and get 15 last Extra Credit points!

Then we discussed the challenge of overcoming perfectionism and being comfortable with not knowing everything. Jennifer and Lisa shared their personal experiences of wanting to maintain control over certain tasks, but recognized the value in being willing to experiment and learn through doing, rather than waiting to have everything perfectly figured out. They emphasized the importance of progress over perfection.

Challenge participants have done so well this month with taking steps, imperfect action, learning, but prioritizing DOING. So keep it up!

After a quick moment to celebrate the launch of her new podcast, "You're Overthinking Marketing", Jennifer helps the group to discuss ways to keep up the momentum from the month of the Mighty Content Challenge.

The group discusses the importance of setting achievable goals, celebrating progress by creating a DONE list, and avoiding burnout after an intense month of content creation. They recommend strategies like creating an "emergency content stash" and focusing on quality over quantity. Participants also discuss using AI as a personal or virtual assistant to organize thoughts, pieces of content, notes, and more so they can be more efficient.

Jennifer also starts introducing people to her ongoing, mastermind membership - Tech Therapy Hangout - and how it's like the content coaching calls, and about more than just 'tech'.

Jennifer opened this Mojo Minutes by celebrating the group's progress and achievements over the past month. She then introduced the topic of the "beginner's eye" or "beginner's mind" - the idea of reflecting on what it feels like to be new at something, and how that can inform our approach to content and teaching. We discuss how easy it is for experienced business owners to make assumptions and skip over basic steps that beginners need - if you have beginners in your ideal audience. But remember, even those who are experienced at something, started as a beginner.

The‘beginner’s eye’ or ‘beginner’s mind’ means clearing out all we know, our assumptions, preconceptions, experiences – and looking as if we are seeing for the very first time. What would it be like if you had no expectations?

Continuing our themes of creating original content, showing up as our authentic selves, and using content to attract and nurture those right-for-us customers and clients, we leaned further in to the notion of taking a stand within our content marketing.

"If your content isn't annoying someone, it likely isn't inspiring anyone either."

Agree? Disagree?

And the related prompt given to participants, "are you willing to create content that someone dislikes or even hates?"

We discussed the difference between comparing opinions/advice and attacking people personally. Jennifer emphasized the importance of being able to critique ideas without denigrating the person. Participants shared examples, such as Claudette's experience with the word "stepmom" and Tish's rebranding from "Unapologetically Fat"; as well as experiences embracing email unsubscribes.

Weekend extra credit around sharing opinion-based content and/or a 'Teach Us in 10' video tutorial were offered.

We continue our themes this month of vulnerability, pushing forward, taking imperfect action, and showcasing our unique experiences and perspectives in our content - by leaning in more to creating content that takes a stand.

Jennifer encouraged the group to lean into vulnerability and authenticity when creating content, rather than hiding behind perfection. She emphasized the importance of taking a stand and not being afraid to share opinions, even if they may be controversial or invite pushback. But we can also take positive or joyful stands! We aren't agitating or arguing just for the sake of it, nor do we need to be negative. We do need to be authentic to ourselves.

The group discussed the challenges of showing up authentically, especially on sensitive topics that could invite criticism or trolling. Jennifer acknowledged these fears but emphasized the need to push through them, as there are people who need to hear the participants' messages.

Today we discuss two things around not being 'invisible' in our businesses and content.

Jennifer discusses the importance of staying visible and present with your audience, even when life gets busy. She cautions against "ghosting" your community and then expecting great things to happen when you reappear.

Next she asks are you afraid of showing up as YOU in your content? Are you hiding behind bland, boring, 'safe' and generic messages? Are you afraid to rock the boat, even a little?

Claudette raises the question of how to share content that is authentic and vulnerable, without dwelling too much on the "messy" parts of one's past. Jennifer suggests finding the joy and growth in the messy experiences, and focusing on sharing the lessons learned rather than rehashing the painful details.

We acknowledge that sometimes this sharing can be difficult and real, legit 'haters' show up, leaving us feeling scared and icky. But someone out there needs to hear your message from you, needs your offers. It's worth pushing through.

We lean into the quote "Is the Juice Worth the Squeeze?", repurposing content, and telling the story that only you can tell - advice from Ann Handley, author of Everybody Writes.

The group discussed the importance of repurposing and reusing content, rather than constantly creating new material. Examples were provided of how to reuse blog posts, emails, and other content by making minor tweaks and updates. The group emphasized that it's okay to share the same or similar content multiple times, as different people will engage with it at different times.

We emphasized that each person's unique experiences, perspective, and voice are what make their content valuable, rather than trying to sound like a generic corporate entity. Sharing personal stories and insights was encouraged as a way to connect with an audience. You all have stories to tell - start saving them and using them.