"You can't start a fire without a spark ..." otherwise you're just dancing in the dark. 😉

Jennifer made one of the fundamental mistakes in marketing and content - not being aligned with your audience - when she used a bunch of Taylor Swift song references in a chat. So participants 'dared' her to use cultural references more aligned for them, and show content inspiration can be 'sparked' from almost anywhere.

Rock on! She uses Bruce Springsteen and the Eagles as examples of artists who connect with their audiences through storytelling, energy, and authenticity - qualities that can be applied to content creation.

How many references do YOU catch in today's chat? (and watch for the next version with inspiration from icons of classic pop)

Jennifer shares encouragement for the group to continue taking imperfect action, creating content, and building momentum. She wants everyone to feel empowered to finish the month strong and see the results of the momentum they've been building.