No panic Mighty Pals! Yes, we're at the halfway point of October and the challenge, but you're not behind and it isn't panic time. It IS time to stop, take in the view, look at what you HAVE done, and then maybe adjust your path forward.

Jennifer draws analogies to running a marathon and taking road trips, emphasizingthe importance of checking in on your progress and celebrating the steps you've taken, rather than just focusing on the remaining distance. She encourages the group to simplify their projects and tasks for the remainder of the month, and to reach out for support in the community if they are feeling stuck or overwhelmed. There's no reason to be stuck by the side of the road on this trip when you've got support around you - just reach out.

Jennifer and the group explore the concept of natural rhythms and tides, both

in our personal lives and in business. Emphasizing the importance of recognizing and working with these natural ebbs and flows, rather than fighting against them. They share personal experiences and insights about their own productivity patterns, creative bursts, and low-energy periods.

Stop working against the tides, the 'shoulds', the well-meaning but doesn't fit you advice, and create your own rhythm for sustainable marketing.

Let's talk about  the land of unfinished projects — blog posts half-written, videos half-edited, ideas stuck on sticky notes. We all have them - including me. Sometimes that's ok - those drafts and ideas were our practice rounds.

But often - the thing doesn't get 'done' and out there because of perfection traps or we feel afraid to just release it.

New mantra, "Done gets you data". To go along with "Imperfect Action Beats Perfect Inaction"

Jennifer encourages the group to publish work that is "almost done" rather than letting it languish or we edit-edit-edit, as this allows for gathering feedback and iterating.

What can you share in its messy, gloriously you and human form NOW?

Another juicy, and longer, Mojo Minutes where Jennifer and the group dive deeper into what branding really means - especially for small, solopreneurs who don't have deep pockets like McDonald's, Disney, or sports teams.

Jennifer discusses the power of branding, noting that it goes far beyond just logos and icons. She explores how brands like Disney, sports teams, and TV shows inspire intense loyalty and fandom. Branding also encompasses mission, values, color palettes, and the overall customer experience.

Which parts can we, as solopreneurs, control or influence? And what's also in the hands of our audience? Stick around for some vulnerable sharing moments!

Jennifer and the group checked in on progress they are making - in choosing a content focus for the month, finding the place to get started in that project, or how to revise or focus it. Participants shared about how they each track progress, deal with reality of brain fog, what to do when your content or requests are getting 'crickets'. Including a very literal example of "priming the pump" from Fran!

We worked on examples of narrowing down broad Banner Message ideas to more specific ones for several participants - digging in to the "so what?" factors and how they can create supporting content for their Banner. Plus a reminder to come share progress - whatever it looks like - and ask for feedback in the online Facebook community (it's part of the Mighty Finisher requirements 😉 and just good connection-building).

Jennifer discusses the importance of letting go of old or outdated expectations and patterns that may be holding us back from finding new ideas and directions in our content, marketing, and businesses. She uses the example of her mother-in-law knitting the same sweater patterns for everyone, even though they didn't fit well or suit each different person, as an analogy for clinging to what we know instead of being open to what might work better.

The group shared their recent experiences and insights. Then discussed the importance of pausing to reflect on what was learned, even from projects or efforts that didn't fully succeed. They emphasize that the lessons and insights gained can inform future pivots and help us find the right path forward.

Jennifer discusses the importance of not chasing constant momentum in content creation, but instead finding a natural rhythm and flow. She uses the analogy of surfers studying the waves and choosing the right ones to ride, rather than trying to chase every wave. The key is finding a sustainable pace that allows for completion, connection, and clarity, rather than burning out from overexertion.

Jennifer encourages the participants to reflect on their own patterns and rhythms when it comes to content creation and productivity. Participants shared their reflections and tips for this.

Jennifer explains the gardening analogy of evergreen (content that stays relevant over time), perennial (content that can be refreshed and reused annually), and annual (short-lived, attention-grabbing content). She provides examples of how different types of content can fit into these categories.

The group discusses expanding comfort zones, making intentional connections (for extra credit), and their chosen or potential content projects this month. Discussion of what types of content, in which bucket (Awareness, Education, Conversion) fits their goals for this quarter and beyond.

Jennifer discusses her friend Sarah Lynn, a marathon runner, and how her dedication to training over many weeks is an inspiration. She draws parallels between marathon training and content marketing, emphasizing that both require a slow, steady, and sustainable approach rather than frantic "sprints" that lead to burnout.

Jennifer emphasizes the need for a clear plan and system when it comes to content creation, just as marathon runners have a training plan. She encourages the group to find a sustainable content creation system that works for them, whether that's batching, repurposing, creating more 'evergreen' content, or building in more accountability and breaks.

Jennifer discusses the importance of repurposing and sharing content, even if it's not perfectly polished. She shares a personal story about how repurposing a past Mojo Minutes episode unexpectedly reached someone who needed to hear the message at that moment. Jennifer encourages the group to not hold themselves back from sharing content due to perfectionism or thinking 'but I"ve already said that', as there is always someone out there who needs to hear that message, from you, your way, today.