Jennifer discusses how the impact of content marketing can take time to be seen, using the analogy of throwing a rock into a pond and watching the ripples spread out. Some content may appear to have instant 'result's - likes, comments; and other content may pull in views - and clients- months and years after publication.

While cautioning against 'more' for the sake of 'more' - the group had some lively discussion around their own experiments with frequency of posting or sharing and ripples or impacts they are seeing right now. And questioning if those impacts will last? Are they converting to subscribers, leads, or clients and not just thumbs up or views? Each of us may need to experiment to see what ripples we get when we throw pebbles (or content) out for our audiences.